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The Content Byte
20 minutes | 4 days ago
What we learnt from 2020 - and what we'll do differently
Hosts Rachel Smith from Rachel’s List and journalist and content creator Lynne Testoni talk about what we have learnt during 2020 – and how it has made our work better. Last year took us out of our comfort zones, but it wasn't all bad. We each share our tips on what we are doing differently because of the pandemic.
15 minutes | a month ago
BONUS EPISODE: Our favourite tips from the year that's been
It's been a great year of stellar guests ... and in this bonus Christmas episode, we each share our top five tips and moments from the year that's been. Plus, find out the episodes in our back catalogue we really think are worth a listen. Merry Christmas!
20 minutes | 2 months ago
What DO editors want? We chat to editorial director Kerrie McCallum from delicious. and Escape about life in the hot seat
It's no secret that media has been doing it very tough for several years now, with magazine closures and redundancies across the board. Add in a pandemic and it's been the year from hell for editors, staff and freelancers alike. So how has a magazine like delicious. just gone from strength to strength? And what do you do when you're editorial director of a travel brand like Escape during a time when no one's getting on a plane? We chat to Kerrie McCallum about all of the above and more, plus what she looks for from freelancers these days. A must listen for any journalist in the travel, food and lifestyle space.
40 minutes | 2 months ago
Your guide to successful pitching, with journalist and teacher John Burfitt
Pitching. It's something we all need to be doing as freelance writers if we want to ensure our pipeline of work is always full. And in today's episode, we welcome veteran journo and university lecturer John Burfitt to share his pitching system, ways to generate ideas, tips on following up and dealing with rejection, and much, much more. A must-listen if you want more pitching success and regular commissions landing in your in-box.
26 minutes | 2 months ago
How we balance freelancing and family
In this episode, we talk about our experiences freelancing and working around children - the childcare we've chosen and why, the government help we've tapped into and other interesting tips for freelancers who may be thinking about starting a family.
45 minutes | 2 months ago
Why freelancers should blog to get work (and what to blog about) with Brook McCarthy
Are you a freelancer with a website who struggles to blog regularly? This week, we have a longer episode for you that's packed with gold from digital marketer and trainer Brook McCarthy. Brook talks to us about why blogging is so essential, the mistakes writers make when blogging and topics we should be considering. Plus so much more. Grab the show notes at rachelslist.com.au
23 minutes | 2 months ago
From publishing to not-for-profit work, with guest Nicole Conville
A shrinking media landscape was one of the reasons journalist Nicola Conville started to explore other career options - and she'd always wanted to work for in the NFP sector. In this episode, she shares how she got her job as a content manager at the UNHCR, which skills of hers have been most useful, and her advice for other journos at the career crossroads.
17 minutes | 3 months ago
How to set up a home office
Whether you're renovating and creating a dedicated home office for yourself, or just carving out a corner for a workspace - this episode is all about bringing the elements together and creating a space you want to work in.
35 minutes | 3 months ago
Turning your side hustle into a full-time business with Jen Bishop from Interiors Addict
This week we're excited to chat to journalist and founder of Interiors Addict Jen Bishop, whose one-time passion project has become an incredibly successful interiors website. She spills the beans on her milestone moments, why she doesn't pay much attention to SEO, lessons she's learned and why she thinks journos should be taking advantage of the huge content marketing industry. Plus a whole heap more!
15 minutes | 3 months ago
Tips, tricks and tools for creating great headlines
Whether you're writing a print story or a piece for digital, the headline is all-important. In this episode, we explain the differences between each, share our tips for writing great headlines including those requiring keywords and list our favourite online headline tools to speed up the headline writing process.
37 minutes | 3 months ago
Season 5, Ep 4: What freelancers need to know about Instagram with Sara Tasker
Hosts Rachel Smith from Rachel’s List and journalist and content creator Lynne Testoni talk to Sara Tasker of MeandOrla and Hashtag Authentic about Instagram and how to make it work for you as a freelancer. About Sara Sara is an Instagram Expert and Creative Business Coach, best-selling author and host of the successful podcast Hashtag Authentic where she shares Instagram strategies and support. She runs courses and retreats on Instagram and has more than 200,000 followers on the platform – last time we checked. In this episode we talk about: How Instagram differs from other social media channels in that it is visually driven, rather than words-driven Instagram Stories and Reels – how they work and the difference between them Why Instagram is prioritising Reels in your feed at the moment Why you shouldn’t be pressured into creating content that doesn’t feel right to you How to use the analytics to create stickier content How to create content that will bring you business as a freelancer Why it’s a good idea to change your Instagram account to a business account if you use it for work – and what the change will bring you in terms of features in the App. Here are some links we mention Buffer (Rachel’s scheduling tool): https://buffer.com/ Mosaico (Sara’s planning tool): https://www.mosaicoapp.com/ Find Sara Tasker Website (with links to her courses and book, Hashtag Authentic) MeandOrla https://meandorla.co.uk/ Instagram: @me_and_orla Podcast - Hashtag Authentic The Content Byte email: email@example.com Web https://www.rachelslist.com.au/blog/the-content-byte-podcast/ https://www.lynnetestoni.com/podcast-the-content-byte Instagram @thecontentbyte @lynnetestoni @rachelslist and @rachelsmithjourno Facebook @thecontentbyte @lynnetestonicontent @rachelslist.com.au
17 minutes | 4 months ago
Your ultimate guide to recording and transcribing
If you do a lot of interviews for editors or clients, you need cost-effective, time-saving systems that work for you. In this episode, we talk about the tools, apps and services we've used and the ones we go back to again and again.
19 minutes | 4 months ago
Stuck in a slump? Here's how to get your mojo back
It's been a crappy year and many of us have lost work, faced extended lockdowns and isolation, and suffered poor mental health to boot. If that's you, what steps can you take to feel better? In this episode, we talk about what works for us to boost mood, motivation and a sense of positivity.
33 minutes | 4 months ago
Talking JobKeeper with accountant Holly Shoebridge - what you need to know right now
JobKeeper payments are changing in the coming weeks, and many freelancers know what a minefield it can be! If you're relying on it to prop up your income right now, accountant Holly Shoebridge shares all the information you need to know in this week's episode.
24 minutes | 5 months ago
Series 4, Ep 12: Your starter guide to sourcing images
Today's writers often need to provide more than just words - they need to be multi-skilled. This week hosts Rachel and Lynne talk all about sourcing the best images to accompany your text, offering advice and tips on where to find great free and paid stock photos, as well as how to commission photographers.
16 minutes | 5 months ago
Niches: Yes, they're important AND can help you charge more
Can being very specific about the niches you operate in help bring you higher-paying clients? Especially when it comes to content marketing? Many experts in this space say yes, and today we're talking about how to isolate your niches and market yourself more effectively.
22 minutes | 5 months ago
On-boarding systems for clients and why you need them
We know, on-boarding doesn't sound like the sexiest topic - but if you're putting new clients on your schedule, having seamless systems in place will save you time, money and a world of pain down the track. We talk about how we devised our own on-boarding systems, the mistakes we made and why it's essential to keep tweaking and making your systems better.
36 minutes | 5 months ago
Starting a content business, with Nigel Bowen
It's been nearly a decade since journalist Nigel Bowen left magazines to carve out a new path in content marketing. In this episode, we chat to him about how he started his business, Content Sherpa and why he loves being 'captain of his own ship'. Nigel also shares some tips on finding clients and dealing with the never-ending hustle, and his advice for freelancers starting out.
16 minutes | 6 months ago
Series 4, Ep 8: Internships...good for your career, or exploitative?
Are you starting off in your career and looking at an internship? This week Rachel and Lynne talk about unpaid internships - and share tips on how to find the good ones and how to make them work for you.
36 minutes | 6 months ago
We chat to Wendy Moore about moving from print to TV
Do print journos have transferrable skills for broadcast? In this episode, we put that question to Wendy Moore, the head of Foxtel's Lifestyle Channels, a former House Rules on-camera judge - and a highly experienced editor and publisher with over 20 years in print herself. (She's also the sister of one of us!) Find out why print journos are 'doers', the skills you need to work in TV and much more.
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