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Tons and tons of videos are created week in, week out by marketing teams. But how much of that video content is reaching its true potential? If video plays a major part in your content marketing strategy, then video repurposing is an effective way of extending the lifespan of your video content. From sales calls to customer interviews and webinars to social media videos, there are many different types of videos that can be repurposed! In this episode of The Content 10x Podcast, find out: How to boost the potential of 10 different types of videos What videos can be repurposed into The approach we took to help a client repurpose video content from a 1-day event into 6+ months’ worth of content Important links & mentions: Content 10x: https://www.content10x.com/ (https://www.content10x.com/) Episode 33 –Repurposing Webinars with Louise Brogan: https://www.content10x.com/repurposing-webinars-with-louise-brogan (https://www.content10x.com/repurposing-webinars-with-louise-brogan) Episode 176 – Why You Should Repurpose Your Livestream Videos with Matt Pierce: https://www.content10x.com/why-you-should-repurpose-your-livestream-videos-with-matt-pierce (https://www.content10x.com/why-you-should-repurpose-your-livestream-videos-with-matt-pierce) Episode 215 – How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel: https://www.content10x.com/compelling-customer-stories/ (https://www.content10x.com/compelling-customer-stories/) Episode 225 – How to Repurpose a Virtual Event with Mark Huber: https://www.content10x.com/repurpose-a-virtual-event/ (https://www.content10x.com/repurpose-a-virtual-event/) Talk 10x service: https://www.content10x.com/talk10x/ (https://www.content10x.com/talk10x/) My book: https://www.content10x.com/book (https://www.content10x.com/book) (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

If participating in events is part of your marketing strategy – whether you’re speaking, sponsoring, or exhibiting – you’ll know that plenty of effort goes into the content you create.  This is the case whether it’s a virtual, in-person, or hybrid event. Good news - you can save time, money and labor by repurposing that content. In this episode, we discuss how to give your event content a new lease of life, why taking a different approach to event content could help your business get noticed and learn 4 key types of event content teeming with repurposing potential. Find out: How Content 10x create content with repurposing in mind for the events we attend 4 key ways you can repurpose event content How thinking outside the box (or booth!) could help your brand stand out Important links & mentions: Content 10x: https://www.content10x.com Episode 232 – When is the Best Time to Repurpose Your Content?: https://www.content10.com/232 (https://www.content10.com/232) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Animation is a great way to help your content stand out from the crowd. It can be fun and energetic, but it can help cover more serious topics too. In this episode, Christine MacKay, founder and CEO of Salamandra Animation Studios, shares her top tips on how marketers can use animation in innovative ways to add a new dimension to their content marketing. Christine outlines some the inventive ways Salamandra have used animation and how it appeals to the vast population of visual learners. Find out: Why animation is perfect for making B2B content more engaging The types of content that can be repurposed into animations How to repurpose your animations for different platforms and purposes Why it’s important to nail your brand awareness first Important links & mentions: Salamandra official website: https://www.salamandra.uk/ Christine’s LinkedIn: https://www.linkedin.com/in/salamandradesigndigital/ Salamandra on Twitter: https://twitter.com/salamandrauk (https://twitter.com/salamandrauk) Christine’s https://www.amazon.com/Destination-Animation-marketeers-messages-memorably/dp/1781336342/ref=sr_1_1?crid=1LG5F7IGS20EH&keywords=destination+animation&qid=1654000110&sprefix=destination+animation%2Caps%2C61&sr=8-1 (book) (Destination Animation) https://www.content10x.com/book (My book): Content 10x: More Content, Less Time, Maximum Results Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Messing up your lines, kids interrupting, dogs barking, construction workers making a racket…all reasons to press ‘stop’ on your video or audio content and start over. But don’t scrap that screw-up! Could you repurpose your mishaps into new content? It’s useful to keep hold of your mistakes because they have some incredible repurposing potential. Listen to this episode to find out how you can repurpose your bloopers, blunders and outtakes into content that connects with your audience. Find out: Why deleting your bloopers could actually be a big mistake How posting your mishaps on TikTok could help you grow a new audience Three inventive ways you could repurpose your outtakes Important links & mentions: More on repurposing your bloopers: www.content10x.com/240 Content 10x on TikTok: https://www.tiktok.com/@content10x My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x – a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Do you repurpose your content before you publish it? Or do you distribute your content first, and then see what happens before you repurpose it? In this episode, Amy shares the repurposing and distribution approach we take at Content 10x, and reveals how it can help you streamline your content processes and get your pillar content more attention and more ROI. Find out: The problem with a publish-first, then repurpose approach Why publishing your content should be like a product launch How much content we repurposed this podcast episode into BEFORE we published it! Important Links & Mentions Content 10x: https://www.content10x.com/ (https://www.content10x.com) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter) Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

James Cordon does it, Jimmy Fallon does it, and your brand should be doing it too – segmenting your content. Defining segments within your content can have a game-changing effect on your creation and repurposing process. But it can also help more of your audience form stronger connections with your content. In this episode, we explain how to streamline your content creation and repurposing and grow brand superfans with content segments. Find out about: What marketers can learn from TV talk show segments The benefits of segmenting your content ­– before you create it How to create content in segments, with real examples Important Links & Mentions https://www.instagram.com/tv/B-SryRIJtEI/ (The David Beckham x James Corden clip) More about segmenting your content: www.content10x.com/238 My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter) Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively. In this episode, we ask Michele Linn, content marketing and research expert, how marketers can get the most out of their original research findings. Michele is the co-founder and Chief Strategy Officer for Mantis Research, and shares her techniques for repurposing research findings into engaging content. She also reveals what marketers can do to set their research up for repurposing success, and shares examples of research repurposing in action. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Find out: How story stats and inventory stats differ and why both can level-up your content strategy The 4 Rs of repurposing your data and research findings The biggest mistake marketers make with research projects Important Links & Mentions Michele’s LinkedIn: https://www.linkedin.com/in/michelelinn/ (https://www.linkedin.com/in/michelelinn/) Mantis Research: https://mantisresearch.com/ (https://mantisresearch.com/) Research Power (Half) Hour: https://mantisresearch.com/research-power-half-hour/ (https://mantisresearch.com/research-power-half-hour/) How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/ (https://www.content10x.com/repurpose-white-paper-into-webinar/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

TikTok is the world’s fastest-growing social media platform. According to Edison Research, 35% of US citizens are now on the platform – and usage is growing across all age groups. The chances of your ideal clients hanging out on the short-form, vertical video platform are becoming increasingly likely. More B2B brands than ever are finding out how TikTok can work for them and building a presence. Listen to this episode to learn how to grow your brand on TikTok by repurposing your content, and discover the B2B brands to follow for inspiration. Find out: 2 different approaches for repurposing your content to TikTok How to increase your ROI if you create original vertical videos 4 B2B brands who are winning on TikTok Important Links & Mentions The Infinite Dial 2022: https://www.content10x.com/235 (https://www.content10x.com/235) Shopify on TikTok: https://www.tiktok.com/@shopify (https://www.tiktok.com/@shopify) Square on TikTok: https://www.tiktok.com/@square (https://www.tiktok.com/@square) Adobe on TikTok: https://www.tiktok.com/@adobe (https://www.tiktok.com/@adobe) Sales Feed on TikTok: https://www.tiktok.com/@salesfeed (https://www.tiktok.com/@salesfeed) Content 10x on TikTok: https://www.tiktok.com/@content10x (https://www.tiktok.com/@content10x) B2B Content Strategist: https://www.content10x.com/b2b-content-strategist (https://www.content10x.com/b2b-content-strategist) Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

TikTok and Twitter usage are up, weekly podcast listening is down, and Amazon Alexas are the runaway favorite smart speaker…but what do these findings mean for content creators? In this episode, we share the key takeaways from the longest-running survey of digital media consumer behavior in the U.S., The Infinite Dial 2022, and talk about how and why they should impact your content marketing. Created by Edison Research, Wondery and ART19, the study provides keen insights into what content people are consuming, on what platforms, and how. It’s a content marketer’s data banquet! Tune in to find out: How audience’s offline behavior affects content consumption Why B2B marketers can no longer ignore TikTok What a decrease in weekly podcast listening really means for podcasters Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Important Links & Mentions The Infinite Dial 2022: https://www.edisonresearch.com/the-infinite-dial-2022/ How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/ (https://www.content10x.com/repurpose-white-paper-into-webinar/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Get ready for more conversations with B2B content marketing leaders. B2B Content Strategist, our brand-new podcast is now live! Tune in to this special, celebratory episode of The Content 10x Podcast as we share why we’ve decided to launch a sister podcast and get an exclusive look at the content that’s coming soon. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Find out: Why we’re launching B2B Content Strategist and what it means for The Content 10x Podcast How B2B Content Strategist differs, and what’s in store Sneak peeks at interviews with leading B2B content marketers Important Links & Mentions Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/b2b-content-strategist/id1618797521 (https://podcasts.apple.com/us/podcast/b2b-content-strategist/id1618797521) Listen on Spotify: https://open.spotify.com/show/6hDBArnEn5rE2l4sLIXqcx (https://open.spotify.com/show/6hDBArnEn5rE2l4sLIXqcx) Listen on Stitcher: https://www.stitcher.com/show/b2b-content-strategist (https://www.stitcher.com/show/b2b-content-strategist) Listen on Amazon Music: https://www.amazon.com/dp/B09XN9MPB2?ref_=cm_sw_r_cp_ud_dp_1ZXTFXGKKFPMHWZ75H2G (https://www.amazon.com/dp/B09XN9MPB2?ref_=cm_sw_r_cp_ud_dp_1ZXTFXGKKFPMHWZ75H2G) Listen on my website: https://www.content10x.com/b2b-content-strategist/ (https://www.content10x.com/b2b-content-strategist/) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Every brand wants to be more visible online, and while there are paid options out there which can help (e.g., social ads), these aren’t the only way to get in front of your target audience. PR and visibility strategist Lisa Simone Richards joins this episode to talk all about how brands can get more exposure. Lisa specializes in helping people get in front of wider audiences and shared some of the strategies and approaches she uses with her clients, including how repurposing your message can help you maximize your results. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Find out: Why you need to recycle, repeat, and repurpose your message How to access earned media opportunities The ABCs of visibility, and 5Ps for positioning, publicity and profit Important Links & Mentions Lisa’s website: http://www.lisasimonerichards.com/ (www.lisasimonerichards.com) Lisa’s LinkedIn: https://www.linkedin.com/in/lisasimonerichards/ (https://www.linkedin.com/in/lisasimonerichards/) The visibility quiz: http://www.lisasimonerichards.com/quiz (www.lisasimonerichards.com/quiz) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Whether you’re buying a house, delivering a joke, or sharing your content, timing is everything. Get it right, and things are sure to go well. Get it wrong and… So, the million-dollar questions all marketers want to know is: when is the best time to post content? This episode explores three ways that content repurposing can help you figure it out, and how to make the most of timely content opportunities. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Find out: How to work out the best time to publish your content Best practices for resharing content (and why you should) How social listening, newsjacking, and content repurposing can go hand-in-hand Important Links & Mentions Content 10x: content10x.com My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Client case studies are a holy grail piece of content for getting that ‘yes’ from potential new customers. So shouldn’t your awesome case study content be exploded into new formats and shared across more platforms? In this episode, we share how to break your case studies free from their text-only bounds and talk about how to repurpose them into exciting new formats that spread your client success stories further. Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x – a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Find out: How to repurpose text-only case studies for different platforms, including social media 6 creative ways to repurpose your client case studies Bonus tips to help your case study content go further Important Links & Mentions Case study, Peace of Mind Wealth Management: https://www.content10x.com/content-repurposing-case-study-pom/ (https://www.content10x.com/content-repurposing-case-study-pom/) Case study, TechSmith: https://www.content10x.com/case-study-techsmith/ (https://www.content10x.com/case-study-techsmith/) Why LinkedIn Carousels are Perfect for Repurposing: https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/ (https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/) 4 Ways to Repurpose Content into an Instagram Carousel: https://www.content10x.com/4-ways-to-repurpose-content-into-an-instagram-carousel/ (https://www.content10x.com/4-ways-to-repurpose-content-into-an-instagram-carousel/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

‘How-to’ blog posts are fantastic for SEO, building authority, and helping your audience…but you know what boosts the performance and searchability of your how-to content?   Repurposing it into a tutorial video. In this episode, I share the step-by-step process for repurposing your blog posts into value-packed tutorial videos, and how businesses and thought-leaders use how-to content to get ahead online. Find out: Three reasons why how-to content is a top choice for marketers How to transform a blog post into a tutorial video Recommended tools and equipment for creating value-packed videos Important Links & Mentions https://www.content10x.com/why-you-should-repurpose-your-livestream-videos-with-matt-pierce/ (Why You Should Repurpose Your Livestream Videos with Matt Pierce) Video interview guide: https://www.content10x.com/interview-guide/ (https://www.content10x.com/interview-guide/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the founder and CEO of specialist content repurposing agency, Content 10x. She prolifically shares content repurposing guidance on social media, the Content 10x blog, The Content 10x Podcast, in her book, and on stages around the world. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

A content marketing strategy is never done. Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be. In this episode, I’m joined by Kathryn Strachan, Managing Director & Owner of Edinburgh-based FinTech content agency, Copy House. Kathryn has lots of experience helping businesses build and develop content marketing strategies that suit where the brand is now ­– and where it’s going. Kathryn shares how her team works with businesses to create a content strategy that progresses their brand, as well as insight into Copy House’s marketing strategy, and more. Find out about: Developing a content strategy Understanding & attracting your ideal clients What content works best at each stage in the funnel Important Links & Mentions Kathryn’s LinkedIn: https://www.linkedin.com/in/kathryn-strachan/ (https://www.linkedin.com/in/kathryn-strachan/) Copy House: https://copyhouse.io/ (https://copyhouse.io/) SEO wins case study: https://copyhouse.io/casestudies/helping-inplayer-repurpose-their-content-to-boost-their-search-results-on-google/ (https://copyhouse.io/casestudies/helping-inplayer-repurpose-their-content-to-boost-their-search-results-on-google/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

$42 = the average ROI on every $1 spent on email marketing (according to HubSpot). Growing your email list is worth your time. But it still takes time, that’s the thing. With many priorities, how do you develop email lead gen campaigns in the most effective way? The answer lies in your existing content. In this episode, I share how to repurpose your content into campaigns that help grow your email list. Plus, find out how we 6x’d our month-on-month email subscriber growth. Find out: Three creative ways to attract and retain more email subscribers The key components to an optimized, easy-to-run email campaign Our top tip for boosting your subscriber numbers regularly Important Links & Mentions https://www.content10x.com/email-list-building-challenge-repurposing-content/ (How to Run an Email List Building Challenge by Repurposing your Content) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Content 10x: https://www.content10x.com/ (https://www.content10x.com/) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Social media visuals can boost your engagement and increase the impact of your content. Not to mention they are highly shareable. But what types of images suit your business’s social media style, and how can you incorporate this type of repurposing into your current content process? In this episode, I share how to repurpose your content into social media graphics that communicate your brand personality and messages in a unique and compelling way. Find out: Why marketers are increasingly making graphics part of their playbook Things to know before you create your visuals 7 different types of images you can repurpose your content into Important Links & Mentions Meme generator: https://imgflip.com/memegenerator (https://imgflip.com/memegenerator) GIF maker: https://ezgif.com/maker (https://ezgif.com/maker) Canva: https://www.canva.com/ (https://www.canva.com/) Snagit: https://www.techsmith.com/screen-capture.html (https://www.techsmith.com/screen-capture.html) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Every week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts. So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, and share some of the tips we’ve learned over the last 5 years. If you have a podcast or thinking about starting one, this episode is your go-to guide for learning how to repurpose your audio content into wonderfully written text. Find out about: Different types of podcast episodes that make great blog posts The dos and don’ts of repurposing a podcast episode Tech tools and recommendations for streamlining your repurposing processes Important Links & Mentions Episode 220, How to Repurpose a Blog Post into a Podcast Episode: https://www.content10x.com/repurpose-blog-post-into-podcast/ (https://www.content10x.com/repurpose-blog-post-into-podcast/) Episode 49, How Transcriptions Can Play A Key Role in Content Repurposing: https://www.content10x.com/transcriptions-content-repurposing/ (https://www.content10x.com/transcriptions-content-repurposing/) Episode 118, Repurposing Your Core Content Into Companion Content: https://www.content10x.com/repurposing-your-core-content-into-companion-content/ (https://www.content10x.com/repurposing-your-core-content-into-companion-content/) Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/ (https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it, but add repurposing into the mix, and that value skyrockets… When our client, Metadata, decided to launch their ambitiously big event, DEMAND, they wanted to ensure this content would be more than just a one-hit-wonder. Metadata’s Head of Brand & Product Marketing, Mark Huber, joins me in this episode to share why repurposing the virtual event was part of their game-plan from day one, and the lessons learned from embarking on such an immense project. Mark is an expert in helping B2B marketers automate paid campaigns. He is also the co-host of Metadata’s weekly podcast, Demand Gen U, where he shares his decade of demand generation experience teaching marketers’ frameworks that they can implement today. Find out: How to plan a virtual event The virtual event pitfalls to avoid How to repurpose a virtual event How to apply your event repurposing framework to other types of content Important Links & Mentions Metadata: https://metadata.io/ (https://metadata.io/) DEMAND: https://metadata.io/demand-2021/ (https://metadata.io/demand-2021/) Mark’s LinkedIn: https://www.linkedin.com/in/markehuber/ (https://www.linkedin.com/in/markehuber/) Content 10x: https://www.content10x.com/ (https://www.content10x.com/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

How many hours/days/weeks do you spend creating an awesome presentation or slide deck, only for it to gather dust at the back of a virtual folder after it’s been delivered? In this episode, I share how to unlock more value from your presentations with repurposing. Listen to learn how to invest your time creating presentations more wisely by setting them up for easy repurposing, and discover how to transform your existing presentations into engaging external content with just a touch of repurposing magic. Find out: Why effective repurposing requires thinking outside of the content box 4 best practices for repurposing a presentation 7 creative ways to repurpose your presentation/slide deck Important Links & Mentions Discover our services: https://www.content10x.com/services (https://www.content10x.com/services) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)