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The Content 10x Podcast
13 minutes | 4 days ago
How to Create, Share & Repurpose Memes - 8 Dos and Don’ts
Creating super shareable, engaging content is a fantastic way to get your brand seen by lots of new people very quickly. There’s one type of content that does this perfectly and has taken social media by viral storm…That’s right – memes.Now, I know you’re thinking, “memes don’t suit my brand’s voice!” and I totally get it! I was apprehensive at first too, but then I realized that there are so many big brands that are making memes work for them.Disney, Netflix, and Denny’s have all used memes to stand out in their industries. Plus, their audience LOVE them. You don’t have to be a big brand and you don’t have to aim for viral posts that reach millions (it’s about the right audience, not volume). I think that memes present a fantastic way to connect with your existing audience. They have great potential to grow your following, and you can even use them to repurpose your content!In this episode, I explain how to create and share memes that your audience will really enjoy and the dos and don’ts to ensure that your memes enhance your brand’s visibility – not harm it.Listen in to find out:How memes can help you stand out in your industryWhy memes are so shareable and why you should include them in your content strategy8 dos and don’ts for creating and sharing appropriate memes for your brandImportant Links & MentionsMeme-CreatorImgurimgflipHow To Repurpose Content Using GIFs with Andrew & PeteMy book: Content 10x: More Content, Less Time, Maximum ResultsNeed some meme-spiration? To see lots of meme examples, including the memes I referenced in this podcast episode, (and some of my very own!) check out the blog post: www.content10x.com/161
15 minutes | 11 days ago
Why LinkedIn Carousels are Perfect for Repurposing
How can carousel posts maximize your engagement on LinkedIn?You might have noticed that social media posts with photos and videos get more engagement. In fact, studies have shown that, on average, Facebook posts with images see 2.3x more engagement, and Tweets with images receive 150% more retweets!More and more people on LinkedIn are sharing posts with images and videos to increase their engagement. And many are finding success with LinkedIn’s carousel feature.In this episode of The Content 10x Podcast, I share how you can use LinkedIn carousels to create interactive posts, increase your engagement, and creatively repurpose your content. Listen to find out:What LinkedIn carousel posts are and how to create and share themFive top tips to ensure your carousel posts achieve maximum engagementHow to repurpose content into a LinkedIn carouselImportant Links & Mentions:4 Ways to Repurpose Content into an Instagram CarouselHow to Create Winning Content on LinkedIn with Mark WilliamsMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.
42 minutes | 18 days ago
How to Create Captivating Video Content with Mike Ganino
What’s holding you back from creating video content?Are you nervous about being in front of the camera? Or worried that you don’t have anything to say? Video content is the best type of content for establishing an immediate connection with your audience. It builds trust better than any other content type, and it’s fantastic for repurposing too.But there’s no doubt that it’s an intimidating medium… with obstacles like the tech set-up, working out how to convey your message, and being comfortable on camera…I invited storytelling and communication expert Mike Ganino onto episode 159 of The Content 10x Podcast to get his advice for overcoming these challenges and find out how to start creating captivating video content.Listen to the episode in full to discover how to find your stories, prepare your videos, and connect with your audience on camera.Find out:Why video is the best content for connecting with your audienceMike Ganino’s top tips for getting started with video content – the planning, prep, and deliveryHow you can really captivate your audience on cameraThe importance of authenticity in videoImportant Links & MentionsMike’s websiteMike’s Virtual Presentation KitConnect with Mike on Instagram @mikeganinoMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.If you enjoyed this podcast episode, please subscribe for more interviews with industry leaders and consider leaving a review. Reviews really help support the podcast and I really appreciate every single one!
11 minutes | 25 days ago
How to Create Content That Grows YOUR Business… Not Your Competitors'!
Do you create content to grow your business or to grow your competitors' businesses? It might sound outrageous… but if you don’t create a content strategy to help your audience convert with your business, you might be sending potential customers straight into the arms of your competitors. Your content might be great at raising awareness, but it might not be so good at getting those potential customers to convert. If your competitors have a better, clearer content strategy, then your audience will take action…. just not with you!Your content should help people become your clients, not help them become someone else’s. A good content strategy prevents your leads from going elsewhere. In this podcast episode, I explain how to create a content strategy that builds your business by helping your audience become your clients.Find out about:Why your content strategy could be benefitting your competitors' businessesHow to set your business up to achieve an ROI on your content The five steps to creating content that helps your customers convertImportant Links & Mentions:Episode 151, Is There a ‘Best’ Type of Content to Repurpose?My book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.
17 minutes | a month ago
Overcoming Challenges with Big Content Projects
How do you overcome obstacles when you embark on big content projects?Undertaking a big content project (like repurposing content into a book) is an exciting challenge. It feels exhilarating at the start but when things start to go wrong, it can be difficult not to lose sight of your goal.After celebrating the first anniversary of my book’s publication, I started thinking about what a journey writing my book was. It had more ups and downs than a roller coaster! From tech disasters to freelancer sabotage… it sometimes felt like the book might never get published.This week’s podcast episode is the story of the most challenging moments of this epic content project. Listen in to discover how I overcame them.Find out about:Reflections on publishing the Content10x book and the dedication a big content project takes How to overcome obstacles to achieve your content goalsFour book publishing lessons I learned the hard wayImportant Links & MentionsChris Ducker, YoupreneurListen to the first chapter of the audiobook: The Content 10x Audiobook is Here: How to Repurpose an Audiobook into a Podcast EpisodeContent 10x The Book – An Update and How to Repurpose Content into a BookMy book: Content 10x: More Content, Less Time, Maximum Results
11 minutes | a month ago
How I Built the Number One Content Repurposing Service in Less Than Three Years
It’s the third anniversary episode of the Content 10x podcast!I can’t believe I’ve been publishing an episode of the podcast every week for the last three years! It’s been such an incredible journey, and I am still amazed at how many doors the podcast has opened for me and continues to open for my business…Big thank you to everyone who listens in, I really appreciate you!On this anniversary, I'm sharing exactly how the Content 10x podcast has helped me accomplish so much. From the benefits of launching a podcast to becoming a published author, international speaker, recognized thought leader, and Founder of the number one content repurposing service!I talk about the vital role that content has played in all of it. I don't think I would be where I am today without the dedication my team and I give to content creation and repurposing!Listen to this episode to hear how it's possible to use a podcast to grow an internationally recognized business and personal brand, and build a successful creative agency serving clients worldwide.Find out about:Reflections on the last three years of the Content 10x podcast and how it’s opened up many opportunitiesThree top tips for anyone who wants to become an authority in their industryHow consistent content and repurposing helped me achieve my business goalsImportant Links & Mentions:Chris Ducker, YoupreneurJanet MurrayRepurposing Speaker Slides to a Comic BookHow to Repurpose Content into a BookMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.
45 minutes | a month ago
How Content Can Attract Your Ideal Clients with Martin Huntbach and Lyndsay Cambridge
Do you want your content to attract as many people as possible to want to work with you?You may be thinking, “yes, that sounds perfect!”But your answer should be, “no.”Why? Because you don’t want to attract every Tom, Dick, and Harry off the street! You only want to attract the right people who you want to work with – your ideal clients.Wouldn’t it be great if your content saved you precious time and effort in not having to deal with inquiries from people that aren't right for you?Or, even worse, working with clients that aren’t right.That's what Martin Huntbach and Lyndsay Cambridge, founders of Jammy Digital, discovered when they began producing content specifically to filter out the clients they didn't want and attract only the ones they did.This episode is packed full of advice, tips and tricks from Martin and Lyndsay to create a website and content strategy that works better for you and your business. If your website could do more for your business, this is the podcast episode you need!Find out about:How to increase your website conversion rateHow to incorporate SEO into your blog posts to rank faster on GoogleWhat a “content fortress” is and why you need to build oneImportant Links & MentionsJammy DigitalContent FortressMake Your Mark OnlineMy book: Content 10x: More Content, Less Time, Maximum ResultsThe Content 10x toolkitTo watch the video, or read the blog post, click here.
11 minutes | 2 months ago
6 Reasons Why You’re Avoiding Content Repurposing (And How To Stop!)
Are you a content creator who knows that repurposing would be great for their content strategy? But you just can’t find the motivation to start?It’s a bit like exercise. You know that it’ll be good for you and that the long-term benefits are going to be invaluable, but when it comes to the crunch, you find excuses not to do it, struggle with the motivation to keep going, or even feel defeated before you’ve started. Do you know why you feel this way? And have you thought about how you can change it?In this podcast episode, I break down six common reasons why people aren’t repurposing their content and talk about how you can approach these challenges with confidence and motivation.Listen to the episode to learn:What stops people from content repurposing and the reasons whyHow to motivate yourself to realize your existing content’s potentialWhy changing your mindset about investing in content could be a game-changer for you and your businessImportant Links & Mentions:Discover how to build better content repurposing habitsFind out why it’s necessary to view creativity as an investmentLearn how to transform your business with this simple mindset change Get the Content 10x Toolkit Check out how Content 10x could help aid your repurposing efforts on the Content 10x websiteFollow me on Instagram, Twitter, or Facebook, and connect with me on LinkedInTo watch the video, or read the blog post, click here.
38 minutes | 2 months ago
How to Generate Unlimited Story Ideas with Melanie Deziel
When it comes to content creation nothing beats coming up with an exciting idea. But sometimes they’re few and far between, so what happens when those brilliant ideas are nowhere to be found?Every content marketer or business owner has suffered brainstorm fatigue at one time or another, but when you’ve got a looming deadline or a content-hungry audience, you might be under pressure to generate lots of good ideas, fast. Thankfully, Melanie Deziel knows how to help.Melanie is an idea generation machine. An expert in finding the best stories and how to tell them, she is the Founder and Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Her framework is a methodical guide to developing fresh content and multiplying the success of your already published content. I felt so inspired after our chat, I couldn’t wait to start putting her advice into practice!Listen to the episode to learn:What a content focus is, and why it’s importantHow to choose the best content for your audience…there are so many options!Melanie’s secret weapon for idea generationImportant Links & MentionsGet Melanie’s book: The Content Fuel FrameworkFollow her on LinkedInVisit her website: StoryFuelMy book: Content 10x: More Content, Less Time, Maximum ResultsFind Melanie on TwitterTo watch the video, or read the blog post, click here.
11 minutes | 2 months ago
6 Ways to Avoid Sounding Repetitive with your Repurposing
It’s time for some content repurposing myth-busting: repurposing content does not mean repeating content.It’s a common misconception that content repurposing is an exercise in copying, pasting, and hitting publish. But that’s not effective repurposing and it can do you more harm than good.Repurposing content in fresh, exciting ways can be a challenge but if you invest time in doing it correctly, each piece can sound new and original, even while sticking to your core message.And I’ve got some tricks that can help.In this episode of the podcast, I share the techniques I’ve learned to repurpose content to its full potential and to avoid just sounding like you’re repeating yourself.Find out about:6 ways to avoid sounding repetitive with your repurposingHow to get more out of your messagesWhat you can do to involve your audienceWhy finding a new angle is key to successful repurposingImportant Links & Mentions4 Content Repurposing Projects to Embark Upon Right NowThe Content 10x Toolkit for repurposing your video or podcastMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.
11 minutes | 2 months ago
Is There a ‘Best’ Type of Content to Repurpose?
“What is the one best type of content to repurpose?”I get asked that a lot whenever I do Q&As or podcast interviews, or just generally when I enter into a discussion about content repurposing. The truth is, every type of content has its merits and there are so many ways to repurpose. Plus, like many things in life, what is “best” for one person/business is not necessarily “best” for someone else.There isn’t a “best” type of content for repurposing – repurposing can be very effective regardless of the type of content you’re working with…it’s more about your strategy and approach. Nonetheless, I do still have an answer to the question too!In this week's episode of The Content 10x Podcast find out about:What I believe the best type of content is for repurposingThe four things I think matter more than the type of content you repurposeHow to decide what the best type of content is for you and your audienceImportant Links & Mentions:My book: Content 10x: More Content, Less Time, Maximum ResultsOur LinkedIn 10x serviceTo read the blog post, click here.
37 minutes | 3 months ago
How to Use Influencer Marketing Effectively with Neal Schaffer
I talk about so many things related to content marketing in this podcast, I can’t quite believe I have never recorded an episode that focuses on influencer marketing…I think that has something to do with the associations many of us have with the word ‘influencer’.The thing is, influencer marketing gets a bad rap, and there are few people who understand this world better than Neal Schaffer. Neal is one of the most respected figures in social media marketing and the author of the brilliant book, The Age of Influence.Neal joined me in this episode of the podcast to explain what so many people get wrong about influencers, how businesses of all shapes and sizes can develop a better influencer strategy, and to share some insights from his amazing book, The Age of Influence.Find out about:How influencer marketing gained an unfair reputationHow influencer marketing can work in B2B (as well as more traditional B2C)Why companies that get influencer marketing right are beating social media algorithmsImportant Links & MentionsNeal’s websiteNeal’s amazing book, The Age of InfluenceNeal's TwitterNeal's LinkedInNeal's InstagramNeal's FacebookNeal's PinterestTo watch the video, or read the blog post, click here
11 minutes | 3 months ago
Ask, Curate & Create: A Genius Way to Maximize Content
Your favorite TV talk shows have mastered curating, segmenting, and repurposing their content. Whether it’s Jimmy Fallon’s hashtag challenges or Jimmy Kimmel’s Mean Tweets, these household names have mastered the process of involving their audience in their content creation.You might not get the millions of views and worldwide trending status that these two get (although you never know!), but that doesn’t mean it’s a waste of time.In fact, if you can take some lessons from the two Jimmys and how they use audience participation to curate some amazing content, you might see some of the best results yet from your content.Find out about:How Jimmy Fallon and Jimmy Kimmel can be great sources of content inspirationWhy asking and curating responses from your audience is good for you and for themSome ideas to try if you want to start curating content from your audienceImportant Links & MentionsHow to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)Jimmy Kimmel's most popular Mean Tweets video on YouTubeAn example of Jimmy Fallon's hashtag segmentsTo watch the video, or read the blog post, click here
57 minutes | 3 months ago
How to Create Winning Content on LinkedIn with Mark Williams
LinkedIn might have once been an online CV and recruiting platform, but it’s changed completely since its first few years. Not many LinkedIn experts have been around since those early days, but Mr LinkedIn himself – Mark Williams – has.Few people know LinkedIn as well as Mark, who has been working as a LinkedIn trainer for well over a decade.When Mark agreed to join me on The Content 10x Podcast, I was over the moon! The opportunity to talk all things content with one of the premier LinkedIn experts in the world had the potential to provide so much value to this show’s listeners…And he more than fulfilled that potential!Find out about:Answering some of the most common questions about LinkedIn content – from hashtags to company pagesWhy text posts should be your focus if you can only choose one formatWhat Mark believes is the one mistake most people make on LinkedInImportant Links & MentionsMark's LinkedIn pageLinkedInformed, Mark’s podcastAndy Foote’s website, where you can find the 100 Hot HashtagsTo watch the video, or read the blog post, click here
12 minutes | 3 months ago
The Problem with Investing in Paid Traffic
Paid traffic is a great investment if you’re looking to build awareness, reach new people, and make some sales… but people often make a critical mistake when they start to invest in paid traffic.Without a coordinated investment in content, you risk not making an impact on the vast majority of people your ad is served to.We’re not machines – we do our due diligence and need social proof before we do anything an ad tells us to. So, in this episode of the podcast, I’m exploring why people so often get the balance wrong when investing in their paid traffic and content, why it’s important to get it right, and share ways you can correct this classic mistake!Find out about:What I mean by “paid traffic” (its benefits and its limits)Why businesses risk wasting their money if they take the wrong approach with paid trafficHow investing in content at the same time as paid traffic can deliver better resultsImportant Links & MentionsLinkedIn 10xWhat Everyone Needs to Know About LinkedIn Ads with AJ WilcoxTo watch the video, or read the blog post, click here.
39 minutes | 4 months ago
What Everyone Needs to Know about LinkedIn Ads with AJ Wilcox
Advertising on LinkedIn can put you in front of the people you want to reach, spread your message, and deliver a fantastic ROI.But if you’ve never run LinkedIn ads before, it might feel daunting to work out how you can get started, what you’re supposed to do, and what pitfalls to avoid.AJ Wilcox is here to clear up any and all uncertainties – and he’s got the credentials to prove it. AJ is the founder of B2Linked, was listed as one of The Top 25 Most Influential PPC Experts, and is a LinkedIn Certified Marketing Partner. Clearly, he knows what he’s talking about!Listen to AJ’s interview in this episode of the podcast and find out about:What the four main types of LinkedIn ads areHow to use LinkedIn ads effectively – and understanding the particularities of each formatThe one thing AJ thinks everyone starting with LinkedIn ads should knowImportant Links & MentionsThe Simple Guide to Getting Started with Video on LinkedInThe LinkedIn Ads Show (AJ’s podcast)B2Linked (AJ’s agency)AJ’s LinkedIn (make sure you mention this episode in your connection request, otherwise AJ may not accept your invitation to connect)Find out more information and read the blog post on this topic, here.
14 minutes | 4 months ago
How to Create and Repurpose Your Highlights on Social Media
Social media has so many positives. But one thing that’s true across almost every platform is that the content we work hard to create doesn’t last very long.That’s why content repurposing is so important – because it gives the content you create a longer shelf life – but there are other ways you can showcase your highlights and best moments using features on the platforms themselves.Every platform is different, but they all have features you can use to highlight content you’ve created and add value to your profile.In this episode of the podcast, I break down how four of the major social platforms let you highlight your content. I also share lots of ideas to inspire you if you’re not sure what to start with.Find out about:Where social media can fall short when it comes to sharing contentWhy making use of platform features can give you more control over your followers’ experienceHow you can create highlights on LinkedIn, Instagram, Facebook, and TwitterImportant Links & Mentions:The Simple Guide to Getting Started with Video on LinkedInThe Best Way to Repurpose Content on Twitter with Dan KnowltonHow to Grow Your Business on Instagram with Sue B. Zimmerman Why Now is the Perfect Time to Embrace LinkedIn VideoReasons to Not Give Up on Facebook with Gavin BellTo read the blog post and to explore other episodes go to content10x.com/145
57 minutes | 4 months ago
How Professionals Can Create Great Content for Social Media with Mitch Jackson
Social media isn’t for everyone, is it? I mean, a trial lawyer can’t create content that people would be interested in or build a huge following, surely…Mitch Jackson is here to prove otherwise! Mitch is famously known as ‘The Livestreaming Lawyer’ and has been at the forefront of social media, tech, and marketing for over 30 years. He’s been awarded multiple titles to do with both his legal practice and social media presence, and he is on a mission to help every professional realize the power of social media!If you’ve ever thought social media is great, “but not for me”, then you absolutely have to listen to this episode. And if you are creating content already, Mitch shares advice that even the most experienced content creators will find useful.This is an unmissable episode of The Content 10x Podcast!Find out about:Why every professional can and should get started on social mediaMitch’s advice for building an audience, creating great content, and communicating effectivelyWhy being yourself, trusting your instinct, and showing your human side are universally effectiveImportant Links & MentionsMitch's websiteDale Carnegie quote about ‘being interest’Bob Burg’s ‘Go-Giver’ seriesCarmine Gallo’s ‘Talk Like TED’
12 minutes | 4 months ago
How Sharing Your Story Can Grow Your Business
Sharing your story in your content can help you to grow your business. If your content has a personal touch and lets people know more about you, you in turn humanize your business and let people invest in YOU as well as your products/services. Plus, if you do it in the right way, you’re going to have a content repurposing goldmine on your hands!I’ve explained more about why sharing your story can grow your business in this episode of the podcast.Find out about:Why everyone has a story worth sharing – without exceptionWhy people will want to hear your story and the voice that tells you otherwise is wrong!The best way to share your story on social media, with advice and examples from my own experienceThis is a brilliant way to use your expertise, experiences, and personality to grow your business. In the current climate, the two great driving forces that encourage sales are storytelling and personal connection.Important Links & Mentions:The Content Repurposing Customer Journey: from Mobile to Long-Form to BuyingHow Content Repurposing Makes Your Customer Journey a 7 Course Fine Dining Experience!Our LinkedIn 10x serviceThe Simple Guide to Getting Started with Video on LinkedIn
35 minutes | 4 months ago
How to Create a Great LinkedIn Profile with Louise Brogan
If you want to stand out on LinkedIn, you need to make sure your profile presents you in the best light. First impressions count for a lot, after all.But what does a great LinkedIn profile look like?I wanted to ask someone who really knows what they’re talking about, so I invited LinkedIn consultant, trainer, and speaker Louise Brogan onto the podcast to get some answers.You won’t be disappointed with this episode. Louise explained so many of the ways we can perfect our profiles, some of which I’d never considered before, as well as sharing some fascinating insights on content strategy and repurposing on the platform.This is the perfect episode if you are looking to up your LinkedIn game and, to be honest, even if you think you’ve got it nailed down… Louise probably has an idea to make your profile even better!Find out about:How to turn your profile into a reputation-boosting, sales-driving machineWhat Louise thinks is the best-performing content on LinkedIn and how repurposing can improve your posts and your profileWhat the common mistakes are that Louise sees LinkedIn users make and how to overcome themImportant Links & MentionsRepurposing Webinars with Louise Brogan – the last time Louise featured on the podcast!Why Now is the Perfect Time to Embrace LinkedIn VideoHow to apply for LinkedIn LiveLouise’s LinkedIn – of course!Louise’s 10-page guide to succeeding on LinkedInThe Simple Guide to Getting Started with Video on LinkedIn, from Content 10xTo read the blog post and to explore other episodes got to content10x.com/142
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