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The Construction Marketing Pro
15 minutes | Jul 1, 2012
TCMP Podcast Episode 5: Job-Site Proximity Marketing
Subscribe to the show on iTunes. Get updates automatically when there is a new episode. In this episode of the The Construction Marketing Pro Podcast, I answer your listener questions and discuss job-site proximity marketing Links in this weeks episode: www.MartyOnFacebook.com - Connect with me on Facebook www.TheConstructionMarketingPro.com/bonus Free 7 Part Video Series Questions this week: Q: I get a lot of customers asking me to itemize my bid when I meet with them. Do you think this is a good idea? How should I deal with this when it comes up? Q: I've been thinking about utilizing Facebook ads to get more leads. Are Facebook ads worth it? Do you have any tips?
25 minutes | Jun 24, 2012
TCMP Podcast Episode 4: Choosing a Domain Name for you Construction Website
Subscribe to the show on iTunes. Get updates automatically when there is a new episode. In this episode of the The Construction Marketing Pro Podcast, I answer your listener questions, discuss choosing a domain name for your construction website, and update you on my construction company case study. Links in this weeks episode: www.MartyOnFacebook.com www.TheConstructionMarketingPro.com/bonus www.BoomerangCalendar.com www.KansasCityCustomDecks.com Your Questions. Q: I am a year old start up doing pest control. My advertising is really on a budget because I refuse to skimp on the chemical. I make my own flyers. I use professionally made bandit signs, rent a table at the flea markets on weekends, I have a basic website and a facebook. I am entertaining the idea of having one of those coroplast arrow signs made and actually spinning it myself at various locations around town on days when business is slow. What do you think? Q: Lately I've been reading about how important it is to keep fresh content on your website. From what I understand, google loves it. The thing is, I have been happy with my site,and I don't want to mess with it too much. What I have done, is added a "recent projects" page. My intention is to keep the tab from now on. Every time I do a fair size, or interesting project I'll change the text and add the pics from the new one. Is this a good idea? or am I wasting my time. Q: I see a lot of contractors advertising stuff like, "Our prices are very reasonable and we have our current economy in mind when pricing." Do contractors get a discount on food, fuel, rent, mortgage, tools, cell phone bills, clothing, vehicles, insurance, etc.. that I don't know about? I see many of these ads saying stuff like "recession prices", "bad economy pricing" etc.. How do these contractors lower prices? I have bills to pay.
25 minutes | Jun 17, 2012
TCMP Podcast Episode 3: How to Build a Construction Website
Subscribe to the show on iTunes. Get updates automatically when there is a new episode. In this episode of The Construction Marketing Podcast, I talk answer a few listener questions, I update you on my Construction Company Case Study, and I talk about how to get your construction website up and running. Links in this episode: Bluehost - My recommended web host for your constuction website. Setster - My recommended "book now" button. Questions in this episode: Q: I was going to try Craigslist but there were too many handymen and "do it all's" on there. Do you think I should try it? Q: I get a lot of calls asking for over the phone bids. Should I give them a ballpark figure over the phone, or should I insist on a meeting? Q: How do I request a testimonial? Humility may not be my strong point. I find it difficult to aks for a testimonial letter. How should I go about asking for reviews or testimonials. A: Find out my answers in the podcast. Featured Segment. In the Featured Segment I talk about building your construction website. I have a ton of information on this blog post. Case Study: I've been working on a new construction company that you can follow along with, as I build it. This week, I purchased the domain name and got the site framework up. There isn't any content there yet but you can see what I've done so far at http://www.KansasCityCustomDecks.com Quick Tip of the week: This weeks quick tip is Setster. It's a web application that allows you to book appointment directly from your website. Click here
16 minutes | Jun 10, 2012
TCMP Podcast Episode 2: What I would do If I was starting from scratch today.
Subscribe to the show on iTunes. Get updates automatically when there is a new episode. In this episode of The Construction Marketing Pro Podcast, I talk about what I would do to get started today if I was just starting out. First of all, Thank you very much to Chris Haught from Blogging Painters. She gave me my first review on Itunes. Thank you so much for listenting. So, What would I do if I were just starting out? I would focus on whats important. Get in front of the people who are looking for your service and let them know you are ready to work. Don't worry about getting all the details just right before getting started. Start with: Call People that you know Get started with craigslist.org Get your social media properties in order Local search accounts Finally Get your website up and going. Start with what is going to be easiest and fasted to get your leads. Listen to the show for more details. Resources Mentioned in todays show: Dropbox - Free (and paid for upgraded service) online backup and storage service. - Click on this link and sign up. Get an extra half a gig for free. If you have any questions that you would like answered, leave them in the comments below.
20 minutes | Jun 4, 2012
TCMP: 1. Just a little bit better.
In this episode of the Construction Marketing Pro Podcast: Subscribe to this podcast in iTunes and get the latest version when it is released Boomerang for Gmail: Marty of Facebook: Welcome to the first episode of this new podcast. I give an introduction of myself and how I got started in the construction business. The main content of this show is called, "Just a little bit better". I talk a lot about how to beat out the competition. And Tool of the Week this week: Boomerang for Gmail If you have any questions be sure to ask them in the comments below and I'll include them in the show.
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