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The Connected Marketing Show
43 minutes | Apr 15, 2020
Jurgis Gylys: Online & offline as a single channel experience
Topics discussed: Why great CX starts with transparency Avoid the fight with the market - the only marketing strategy you need NOW Online and offline are NOT two separate channels Why you should not risk being among 8% of retailers who ignore omnichannel How to trigger your customers to share their personal data This show is brought to you by Intempt – data, analytics & personalization platform for digital and brick/mortar channels.COVID-19 SUPPORT Intempt is committed to supporting companies during this difficult period. We provide our business growth platform free of charge for unlimited use until companies can recoverhttps://app.intempt.com/home
37 minutes | Nov 2, 2018
Dan Pingree: Personalization specifics that helped grow Moosejaw to 3x its original size
Personalization: What tactics are getting conversions, and what is considered going too far...creepy? Dan Pingree talks about what has been happening with the marketing at outdoor retailer Moosejaw Mountaineering that has grown the company to three times its original size in the 6 years he’s been there.
32 minutes | Sep 14, 2018
Tom Henell: Data. Artificial Intelligence. Machine learning. Analytics. Is there anything left to human instinct?
Tom Henell, former head of Lifestyle Marketing for Spartan Race - the world’s largest obstacle course race with over 200 events each year in nearly 40 countries - says yes - instinct is absolutely a viable component of the marketing world. He credits instinct to be one of his keys to success as one of the founding partners of North American Professional Liability Insurance Agency (now McGowan PRO, which was named by Inc. to be one of the fastest growing privately owned companies in the world - for 5 consecutive years.
18 minutes | Sep 7, 2018
Adam Fox: How Petco achieved their 360 degree customer view
Data seems to be what every marketer wants and can never get enough of. Understanding what data you need then begs the question, “What do I do with it now that I have it?” Adam Fox, former Vice President of Marketing for Petco, shares which key questions he asked himself to acquire a 360° degree view of his customer, and how improving his foundational data reduced Petco’s customer inquiries by 30%.
41 minutes | Sep 4, 2018
Geoff Mosher: Quirky marketing that brought about a near two million dollar uptake in revenue.
Geoff Mosher’s glory story - the one that brought about a near two million dollar uptake in revenue that went up 60% week over week, generated 50,000 Facebook likes in under two weeks (when organic likes were hard to come by), and got half a million views on what was then, their small YouTube channel - involves a good deal of quirky experimentation with content personalization in the early days of free to play gaming on Electronic Art’s The Sims Mobile.
36 minutes | Aug 27, 2018
Charlie Cole: Tumi vs. Amazon
Charlie Cole is the Global Chief eCommerce Officer at Samsonite and the Chief Digital Officer at Tumi. He shared the biggest challenge for Tumi’s marketing funnel: competing with massive marketplaces such as Amazon.
27 minutes | Aug 17, 2018
Jeremiah Andrick: Plato, Photography and Marketing
Marketing and eCommerce veteran, Jeremiah Andrick gets raw about his personality challenges, the strengths of his success, and what's worked to help grow into his current self as a cutting edge marketer.
7 minutes | Jul 7, 2018
Rafik Hanna: Pulling Hospitality up to millennial speed
"Even though I took the marketing class, what they teach you in school has nothing to do with what you need in real life.” Rafik Hanna says this after being in hospitality for nearly 20 years. He’s savvy enough to be in the know about online millennial marketing trends, and he’s got enough experience of being a hotelier to be frustrated by the way individual hotels are not keeping up with those trends in ways that prevent loss, much less increase revenue.
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