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In the latest episode of How To...with The Communications Clinic, Louise Duffy is joined by Margaret Molloy to discuss how to build a brand. Margaret is the CMO of the global branding firm Siegel & Gale. She is a native of Offaly and lives in New York City. She hosts the "How CMOs Commit" podcast and is the founder of WearingIrish, a passion project to tell the untold story of Irish fashion design. In this episode, Louise and Margaret discuss the features of great brand marketing, the importance of storytelling and simplicity, why brands need to look at their audience as users instead of buyers plus lots more. Margaret gives step-by-step, practical advice to those looking to brand strategy with real impact. Get in touch with us by email - info@communicationsclinic.ie We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin Connect with Margaret Molloy: LinkedIn - https://www.linkedin.com/in/margaretmolloy/ Twitter - @margaretmolloy        

In the first episode of How To series two, Louise Duffy is joined by Charles H. Green. Charlie is an author, consultant and speaker. He’s perhaps best known for co-authoring the classic The Trusted Advisor, though he also authored Trust-based Selling, and co-authored The Trusted Advisor Fieldbook. Before founding Trusted Advisor Associates in 2001 and shifting his career to focus on trust in business, Charlie spent 20 years in management consulting. Louise and Charlie discuss the importance of trust in building business relationships, how we can build that trust, why we should be client-focused as opposed to self-orientated and lots more. Get in touch with us by email - info@communicationsclinic.ie We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin

In this episode, Louise Duffy is joined by Dr. Fergus Shanahan. Dr. Shanahan gives advice on how to speak to a friend or loved one who has been diagnosed with an illness, why language can be a barrier to illness and can sometimes lead to misdiagnosis. Dr. Shanahan's book The Language of Illness is available now: https://libertiespress.com/product/the-language-of-illness/

In this episode, Louise Duffy is joined by publisher Patricia Deevy. They take a look into the world of publishing and discuss the process involved in publishing a book, what publishers look for in a submission, the role of the editor, ghostwriting and lots more. Get in touch with us by email - info@communicationsclinic.ie We're also on LinkedIn - www.linkedin.com/company/the-comm…ns-clinic-dublin

On this week's podcast, Louise Duffy is joined by Fiona Tierney, former CEO of the Public Appointments Service and member of the Top Level Appointments Committee to discuss how to prepare for an interview. Fiona gives fantastic advice on what you should do before you arrive for an interview, how best to present yourself, the key question styles to prepare for, how to manage a remote interview and lots more.   Get in touch with us by email - info@communicationsclinic.ie We're also on LinkedIn - www.linkedin.com/company/the-comm…ns-clinic-dublin

On this week’s podcast, former Chief of Staff to Prime Minister Tony Blair, Jonathan Powell, joined Louise Duffy to talk about how to negotiate with impact.  As well as acting as the first-ever Chief of Staff to a UK Prime Minister, Jonathan was the chief British negotiator on Northern Ireland from 1997 - 2007 - playing a key part in negotiating the Good Friday Agreement.  Listen to learn how to turn a weakness into a strength, how to set a negotiation objective, and how to reach a compromise.     Get in touch with us by email - info@communicationsclinic.ie   We're also on LinkedIn - www.linkedin.com/company/the-comm…ns-clinic-dublin

In this episode, environmental journalist and commentator John Gibbons joins Louise Duffy to talk about his career trying to communicate the reality of climate change; often to a public who don’t want to hear what he’s saying. John Gibbons has been writing and speaking out about climate change for over a decade. He describes why it's a difficult conversation to have and how to influence an audience who doesn't want to listen.   Get in touch with us by email - info@communicationsclinic.ie   We're also on LinkedIn - www.linkedin.com/company/the-comm…ns-clinic-dublin

Alan Alda, seven-time Emmy and Golden Globe Award winner, Oscar-nominated actor and founder of the Alan Alda Centre for Communicating Science joins Louise Duffy to give step by step advice on how to communicate with empathy and understanding. His greatest passion is helping to make the complex, simple and he has spent a lifetime helping experts communicate.  Listen to learn how to understand the other person, how to overcome the 'curse of knowledge' and how to learn to listen.   Get in touch with us by email - info@communicationsclinic.ie   We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin  

Neil Delamere is one of Ireland’s most successful comedians and presenters. He joins Louise Duffy to give step by step advice on how to deliver in front of a large audience.  Neil shares his fantastic insight into delivering with confidence, how to deal with nerves, how to grab an audience early and how to adapt to the needs of different crowds.   Get in touch with us by email - info@communicationsclinic.ie   We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin

Louise Duffy is joined by Cody Keenan, Barack Obama's acclaimed speechwriter for the first episode of 'How To... with The Communications Clinic'. They discuss his role as Director of Speechwriting in the White House, Obama's recent speech at the 2020 Democratic Convention, the speechwriting process, the importance of storytelling, reading, research and lots more.   Get in touch with us by email - info@communicationsclinic.ie  We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin

Here at The Communications Clinic, we specialise in all things communications- whether that's listening or talking, writing or presenting, interviewing or being interviewed. Every fortnight we'll bring you a new 'How To...'  to help you navigate the important communications in your life through interviews and practical advice.