57 minutes | Oct 8th 2019

Ep. 60: The Behavioral Science of Marketing

Play
Like
Play Next
Mark Played
I’m joined by Nancy Harhut, chief creative officer at HBT Marketing, to discuss how marketers can use behavioral science to nudge their customers and encourage purchase decisions. Nancy starts by covering how “eye magnet” words and the Von Restorff Effect can create more effective email subject lines and headlines (3:40), and then shares which word has been repeatedly associated with top-performing subject lines (7:30). Nancy dives into content by discussing ways to effectively use social proof to influence clicks and conversions (11:00), what makes a “good” email (17:00), what imagery makes a difference (19:00), and how using graphs and charts provides scientific backing (20:00). Next, Nancy details specific landing page techniques and the science behind product returns, and she discusses how the “endowment effect” can make returns a differentiator (33:50). Nancy then explores how behavioral science can affect the physical world (40:00) before outlining the potential pitfalls of using behavioral science in marketing (44:00) — and ends by sharing the best place for retailers to start using it (48:00). Don’t forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz HBT Marketing: Nancy Harhut: Nharhut@HBTmktg.com Twitter: https://www.twitter.com/nharhut LinkedIn: https://www.linkedin.com/in/nancyharhut Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com/
Play
Like
Play Next
Mark Played