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The College Marketing Podcast
40 minutes | Jan 29, 2018
Making Quality Video Production Affordable with Curtis Thieman
27 minutes | Jun 6, 2017
Write Once, Publish Everywhere with Sally Cameron
41 minutes | May 10, 2017
Developing a Mascot to Foster a Full-College Experience with Drew Fawcett
Today we are talking about Developing a Mascot to Foster a Full-College Experience with Drew Fawcett, who is the Associate Dean for Institutional Advancement at Suffolk County Community College in Long Island, NY.
26 minutes | May 10, 2017
Texting for Recruiting and Retention with Christine Lambrakis
48 minutes | May 18, 2016
Managing and Inspiring a Successful Team with Andrea Hanstein
Today we are talking to Andrea Hanstein, who is the Director of Marketing and Public Relations at Foothill College in Los Altos Hills, CA. Andrea shares her management secrets to turning around a dysfunctional team.
43 minutes | Apr 26, 2016
Your Enrollment Engine with Dale Stowell
Linn-Benton Community College has developed a systematic approach to stabilize enrollments and manage student prospects from start to finish - from the time they first become aware of the college through the point they actually enroll. This podcast examines LBCC's new system that relies on a “progression-based model” involving marketing, outreach, admissions, registration, advising and instruction.
32 minutes | Apr 5, 2016
A Shift in How College Students Use Social Media with Brandy Beucler
In this episode of The College Marketing Podcast, I chat with Brandy Beucler, the coordinator of web content and design at Lonestar Community College-Montgomery in Conroe, TX, on a shift in how college students are using social media.
31 minutes | Mar 25, 2016
The New Social Media Mission with Jennifer Aradhya
In this episode of The College Marketing Podcast, I chat with Jennifer Aradhya, the director of marketing communications at Middlesex Community College in Bedford, MA, on The New Social Media Mission.
21 minutes | Dec 12, 2015
Pandora Advertising with Mariela Ellis
In this episode of The College Marketing Podcast, I chat with Mariela Ellis of Pandora Radio on how community colleges are using this innovative advertising platform.
32 minutes | Dec 3, 2015
Website Accessibility with Morgan Steele
In this episode of The College Marketing Podcast, I chat with Morgan Steele of Central Carolina Community College in Sanford, NC about website accessibility.
26 minutes | Nov 25, 2015
Conference Speed Dating with Jake Mayfield
In this episode of The College Marketing Podcast, I chat with Jake Mayfield of College Inbound about our recent experience at the PRIMA NC conference in Wilmington, NC. Welcome to the first episode of The College Marketing Podcast. I am your host, Jonathan Medford. Thank you for tuning in today, this is my very first podcast, I am so excited. Are you a regular listener of podcast? I guess I started about 3 or 4 months ago listening to podcast. I have a long commute to work from Whiteville, North Carolina all the way into Wilmington, usually takes me about an hour to get to work. Sometimes, the traffic’s bad, it takes me an hour and a half, so what I started doing was listening to these marketing podcasts that just really inspired me, and I tell you, by the time I got to work, I was ready to start implementing some of the tactics that I had heard about, so when we started College Inbound, I knew that podcasting was going to be something that I wanted to be a part of the business, so that’s why I’m doing this today. If you do listen to podcasts, what are some of your favorite ones that you listen to out there? I’m curious, [please leave a comment below]. My favorite podcaster by far is Marcus Sheridan, The Mad Marketing Podcast. I’ve listened to almost every single episode. He probably has about 70 some different episodes and I go through all of them. Marcus Sheridan is super talented, knows a lot about content marketing, and his show is just a straight up monologue. He can sit there for 40 minutes and talk to you like you’re just sitting right next to him, he ask good questions like you could actually answer him through the radio, and I just love his style of podcast. Now I’m no fool, I know I don’t have the talent that he has to be able to carry a show for 40 minutes like that by myself, so that’s not what I’m planning to do with this podcast. What we’re going to be doing, this is a podcast for college marketing professionals, specifically community college marketing professionals. I think that people at other universities could benefit from the show but our true audience, my passion, my love is community colleges, and so this is a show for community college professionals and it’s by community college professionals, and the way it’s by community college professionals is every single week, we’re going to be interviewing somebody in the industry, somebody at a community college throughout the country where we’ll be talking specific topics. We go to shows all the time and we hear from people that give a seminar on success stories, the best way to gather success stories, and the person that gives that seminar, that’s the kind of person I want to have on the show and that’s the kind of topic I want to have on the show. We’re at one recently and somebody gave a seminar on ADA compliance. It was a web information officer that gave a program on web accessibility for your website. That’s the kind of person I want to have on the show and the type of topic I want to have, so I’m very, very excited about that. All right, so for our first interview in our number 1 episode, I did not want to bring on a big time guest. Mayfield: Instead we brought somebody else on. Medford: That’s right. We brought on our very own Jake Mayfield. Web developer extraordinaire here at College Inbound. Thanks for being on the show today, Jake. Mayfield: Thank you for having me, I appreciate it. Medford: Awesome. First of all, I guess a couple of weeks ago, we went to the PRIMA show. Mayfield: Yes, we did. We had a wonderful time. We had a great opportunity to learn a lot, just a tremendous amount or step to begin from it. Medford: Absolutely. For those of you that don’t know, PRIMA is the Public Relations Information Marketing Association I believe. I might be getting that wrong, and this was the conference for the North Carolina, that organization. Mayfield: Yup. Medford: There’s community colleges from all over North Carolina that were there, mostly marketing professionals, website developers, web masters, graphic design specialists, public information officers, that sort of thing, so it was a good audience for us and what was really interesting was it was right here in Wilmington where we’re based out of. Mayfield: It was. It was a long drive in the morning. Medford: It was convenient. We found out about 3 weeks before the show was happening that it was going on so we didn’t have a whole lot of time to really prepare for it, so we didn’t really know what we were getting ourselves into, and to be honest, have you ever been in the Cape Verde community college? Mayfield: Before the PRIMA conference, I had not had that opportunity and funny enough, it was quite the impression walking to the Union Station building and it really set a certain tone and made an impression when you go in, and of course, when you walk into a building like that, it’s like walking into a lobby of major corporation. It’s set that impression of “What is this place? What is this place about?” Cape Verde community college definitely, they put a lot into their infrastructure and they’re setting an image with that, and it’s success, it’s what it is. Medford: The Union Station building was just super impressive. I walked in there and there’s a sweet little lady that was sitting there at the front desk, and I walked in and I was like “This place is amazing,” and she’s like, “Isn’t it, though?” Mayfield: It’s funny, I actually walked by her about 8 times because I was carrying stuff up for the conference, and every single time, she had a grin on her face and she would always smile and it is very generous and nice. She’s a lovely little thing. Medford: I love that lady. We need to hire away from Cape Verde. She seem like she’d be the great kind of person we want to have here. Impressions of the conference, so we get there and we had no idea how many vendors were going to be there. Mayfield: Yeah, we had no idea, but once we got the ball rolling and about 9 o’clock passed by, we had a general idea, and there were actually wasn’t a large number of vendors. It was kind of a select few but everybody there was bringing something to the table that was great, so the vendors that were there, phenomenal. Medford: I agree. One thing that surprised me with the show is they did this thing called “Speed dating.” Mayfield: Yeah. It was great. Medford: It was fantastic. Tell us about what the speed dating was. Mayfield: Speed dating essentially, and we found out about it pretty quick, we’ve only had about a minute or 2 to prepare. We were thrown deep into the pool, but essentially what … There’s a big room, a large room, and a bunch of vendors were sitting around, they each have their own table and the representative from each of the community colleges were cycling around, and basically I believe it was 8 minutes, correct me, I think it was 8 minutes. They would basically blow a whistle extraordinarily loud, ringing in my ears, but essentially, everybody would get up and they would go to the next table and you would sit down for another 8 minutes. One of the really I thought unique things about this approach was that it takes away that feeling of being anxious or maybe being pushy for the vendors because when you’re standing at your booth, you feel like you have to go out and be a little bit aggressive. It was nice to not have to do that. Medford: Absolutely. I feel like we’re not salesman. We don’t want to come across a salesman and the fact that we were able to break the ice with the attendees like that was just spectacular. Now the even organizers said that they were at a conference in Tennessee and they did a speed dating there, but the difference with their speed dating was it was when the show is at the tail end of the show, when it was all said and done, I thought what they did was fantastic in that they did it at the very beginning. It was the first thing that was done that broke the ice and set the tone. Mayfield: It was. I can’t speak to what the difference in terms of outcome would have been if having it at the end of the show, but I know that from having it at the beginning of the show, it definitely was a great way just to introduce everybody and everybody gets a chance to talk about who they are and where they’re coming from, and it was also even a great opportunity for the representative from the community college to sort of express some of the issues that they were having in their jobs and their goals, which are very challenging, very demanding. Med
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