E343: Jessica Kupferman – Creating Podcast Sponsorship Packages
Jessica Kupferman discusses how podcasters can put together creative sponsorship packages.
Jessica Kupferman is an online marketing and advertising expert with over 15 years of experience. She started her marketing career as an online account executive, tasked with the seemingly impossible job of selling banner advertising – before many clients understood what the internet was and why it would be good for business. She had a knack for creating advertising packages that incorporated print and web advertising, and spent much of her early career creating and selling multi-platform advertising packages for magazines, newspapers and other media outlets.
Kupferman is an experienced branding expert and designer and spent 10 years helping entrepreneurs creating beautiful, easy to manage websites and other marketing materials that sell. Over the course of her career, she has built, branded, tweaked and fixed hundreds of websites for businesses large and small. As a speaker and podcaster, Jessica shines as well, and has spoken at many events and universities about social media marketing, personal branding, podcasting, and digital advertising. She has conducted over 150 interviews for her podcast Lady Business Radio, including New York Times best sellers such as Pamela Slim and Mari Smith, as well as Good Morning America’s Tory Johnson, Shark Tank contestant Lori Cheek, Top Chef’s Andrea Beaman and many more.
The Coachzing Show is dedicated to helping coaches, therapists, speakers and authors work less, earn more, and help more people through creative content marketing strategies.
Each episode features leading experts sharing their best kept secrets about the content marketing techniques they use to increase their credibility, visibility, and revenue streams. Visit: http://www.coachzing.com/podcast