EP. 10 - Creativity in ABM
A good ABM strategy requires thoughtful planning, a systematic approach, but most of all – creativity. Formulaic outreach may have worked yesterday, but today is about personalization and genuine connections, some at scale. Join us as Andrea Clatworthy, Head of ABM for Fujitsu, shares guiding principles and inspiring anecdotes for identifying the problems we’re trying to solve and engaging prospects in genuine and relevant ways.