EP. 07 – The Art of KPIs
Guest: Mark Baker | Head of Marketing Operations, EMEA & APAC| Former OracleMeasuring KPIs - the aspects of examining performance can be quite the beast to tackle. How do we know we’re using the right metrics to capture the whole picture? Mark Baker, a 17-year marketing veteran, share his approach to selecting meaningful KPIs that focus on long-term success and team unification behind shared goals.