EP. 03 - Design Thinking
Guest: Fabrice Buron | Chief Commercial Officer | INT., Inc. Customer centricity informs every great marketing strategy. Fabrice Buron is one of the industry’s leading champions of user-centric design through every touch point of the buyer’s journey. With a solid track record of applying digital marketing to companies going through digital transformation, operationalizing those strategies, Fabrice offers practical steps for building on the strengths of the team, innovating together with customers, and allowing ‘design thinking’ to guide marketing strategy.