EP. 01 - Rebranding Essentials
Guest: Jaclyn Townsend | Director of Corporate Marketing | TGS Rebranding can lead to a new phase of business growth but is filled with potential hazards in a way that other marketing initiatives are not. Jaclyn offers insights from her 20 years of experience in public relationship, brand identity, messaging, and digital marketing initiatives in upstream oil and gas. Together, she and Laura explore the pitfalls, challenges, and keys to success in a rebranding strategy.