004: Identify Your Niche with these 7 Questions
When we start our clinical practices, many of us don’t yet know what we love to do. We haven’t yet found the things that light us up and that will help us build thriving practices and long, satisfying careers. For example, we don’t know that we love to work with patients with digestive disorders or metabolic conditions, or that we love to treat people working through thyroid issues or menopause.
As clinicians, we can treat all of these things, and it might be our first impulse to do so. However, practices that treat everything often find that the phones aren’t ringing, the appointment book isn’t full, and qualified traffic just isn’t growing. Why is this? It’s simple: when patients have extremely specific problems, they want to see someone who is uniquely focused in that problem area - not a general practitioner. To make this comparison clear, think about this: you can buy everything at Walmart, but do you ever get the best version of anything at Walmart?
If you want your practice to stand out and succeed in a crowded field, today’s episode is for you. We’re going to help you find your superpower, build a practice focused on the patients you love (and not the ones that make you say “Them again?”), and become a true authority in your field.
- Why being a one-stop-shop for your patients limits your growth potential and your ability to provide exemplary service.
- The reason no one is actually a jack of all trades - and why listing 15, 20, or 50 conditions that you treat on your website scares off more patients than it attracts.
- Seven questions to ask yourself to help you discover your niche and become a true specialist in a profitable field you love.
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