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The Clientside Podcast
45 minutes | Jun 7, 2021
User Generated Content with Lorraine Ball
In this episode of the Clientside podcast Andrew chats to Lorraine Ball from Digitaltoolbox.club about user generated content, what it means, how to do it and what to do when it goes wrong. Lorraine highlights the importance of customer satisfaction and how using reviews, as the most basic level of user generated content offers several opportunities. We discuss the challenges that data privacy brings and some of the fun user generated campaigns you may have come across online.
44 minutes | Nov 30, 2020
Growth in a Crisis with Elliott King
Andrew Armitage talks to Elliott King about growth in a crisis. The discussion focuses on the impact the recent crisis has had on businesses from different sectors and how strategy is crucial to get through the next few months. We discuss how having a short term plan and nurturing your current clients is vital. We touch upon the different types of growth and Elliott highlights the importance of measuring growth. As we get closer to the end of the year, we discuss how you can prepare for 2021 and what strategy you can put in place to give yourself an advantage.
44 minutes | Nov 16, 2020
Product Innovation with Bryce Davies
In this episode of the Clientside podcast Andrew speaks with Bryce Davies from workforce.com about innovation and what it really means. Bryce highlights the importance of not innovating for the sake of innovation and that during uncertain times re-engaging with customers and understanding their problems can be a great driving force for innovation. Bryce believes that building a relationship with customers is the key to innovation. Bryce suggests rather than allocating time to innovate, allocate time to talk to your customers as innovation doesn't have to be coming up with the next big idea.
48 minutes | Nov 2, 2020
Creativity and Innovation with Dave Birss
Andrew Armitage talks to Dave Birss about creativity and innovation. We discuss what creativity means and the many misconceptions people have surrounding it. Dave highlights that businesses are needing to innovate more than ever before, due to the pandemic and has some examples of those who have done so successfully. We discuss the idea of brainstorming and the flaws that are typically found in attempts to be creative, solve problems and generate ideas when under pressure to do so. Dave leaves us with some tips on how to structure the creative process including figuring out what you want the output of a session to be and working back from there.
45 minutes | Oct 19, 2020
The Golden Toilet with Steve Brown
In this episode of the Clientside Podcast Andrew speaks with StoryBrand certified fellow agency owner Steve Brown. We discuss Steve's book - The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business. Steve highlights four crucial components that make up what he has called the business growth stack. They are marketing automation, campaigns, sales automation and clear messaging. We discuss websites and the importance of understanding your real aim before re-building yours. Most people have an expectation of what their website will do for their business, however getting the messaging correct first is key. Steve refers to this as HEO, human experience optimisation. In this increasingly virtual, digital world we are living in, having some human connection is critical. Steve compares a website to a toilet, everyone needs one, but is it what makes a house a home?
42 minutes | Oct 5, 2020
Branding with Megan Matthews
Andrew Armitage talks to branding and PR expert Megan Matthews. Megan explains exactly what branding means, and how this goes much further than you may typically realise. We discuss the importance of authenticity, especially when it comes to your brand story and why having a re-brand isn't always the solution that's needed.
41 minutes | Sep 21, 2020
Lead generation and SEO with Danielle Gagnon
In this episode of the Clientside Podcast Andrew Armitage talks to Danielle Gagnon, a SEO ninja who helps entrepreneurs and small business owners turn their passions into profit online. We discuss how you can generate leads from your website using various methods including landing pages, freebies and SEO. We also discuss how tracking these methods is vital to succeeding, and how it doesn't have to be expensive or scary to do so. Danielle shares some top tips and tools that you can use to start generating your own leads today.
46 minutes | Sep 7, 2020
ABM in Inbound Marketing With Joe Birkedale
In this episode of the Clientside Podcast Andrew Armitage talks to fellow agency owner Joe Birkedale about ABM in inbound marketing. Joe explains what ABM is, he highlights how it isn't a new concept and gives some examples of how it has been used by reps previously. He explains how it can be implemented for both new and existing customers. We discuss the three key phases of ABM and how using this more targeted approach seeks to connect with the decision making unit as a whole and not just connect with an individual who may ultimately not have the authority to place an order.
51 minutes | Aug 24, 2020
Business Story Telling With Steve Rawling
Andrew Armitage talks to former BBC TV journalist and Business Story telling expert Steve Rawling about what Business Story telling is and how a story can be used for a positive impact. We discuss how telling a story and sharing both the positive and negative business experiences allows those listening to relate and learn more about who you really are as a business. We look at how having clarity over who your audience is and not speaking in the abstract can enable you to reach potential leads easier.
42 minutes | Aug 10, 2020
SEO with Thomas Marriott
In this episode of the Clientside Podcast Andrew Armitage talks to SEO expert Thomas Marriott about the fundamentals of SEO. Thomas highlights the importance of starting with good content that answers the questions your audience want to know. We discuss the three pillars of SEO and why all three are needed. We look at how long it takes to reap the benefits of implementing SEO, what an SEO season is and how lockdown has impacted rankings in various industries.
38 minutes | Jul 27, 2020
Customer Journeys with Will Laurenson
In this episode of The Clientside podcast Andrew Armitage discusses the customer journey and it's significance with Will Laurenson of Monkey Blocks. With e-commerce taking up significantly more of the market than it did prior to lockdown, there has never been a better time to ensure you are getting it right, Their discussion focuses on how to creative a positive experience for your customer at every touch point whether it be in your online shop, customer service centre or through your customer loyalty programme.
40 minutes | Jul 13, 2020
Digital transformation with Richard Godfrey
Andrew Armitage talks to digital transformation expert Richard Godfrey about what the phrase really means, and how starting off with the right mindset can enhance the digital transformation experience. In this episode we discuss Richard’s experiences of working with clients in both the public and private sector, the challenges businesses often come up against and how you can use his methodology (the 5 D’s) to take the first steps in your own digital transformation. Richard highlights where companies often struggle and why, by approaching it in the right way, a digital transformation isn’t something to shy away from.
35 minutes | Jun 29, 2020
Podcasting with James Mulvany
In this episode of the Clientside Podcast, Andrew Armitage talks to podcasting expert and founder of radio.co James Mulvany about the many benefits that podcasting can bring to your business and how you can get started. During lockdown digital platforms have seen an increase in use, despite podcasting being something that has been popular for some time, there is still plenty of room in the market! We talk about James’ career and how his own experiences with podcasting led him to start matchmaker.fm – which he describes as Tinder for podcasters. We discuss the motives behind starting a podcast, the rise of video in the podcasting world and things that you should consider before starting a podcast yourself.
38 minutes | Jun 15, 2020
Communication in a Crisis with Jonathan Hemus
Clarity in communication is vital at the best of times, but none more so than when reacting to a crisis on what could be the worst day of your career. Andrew Armitage talks to crisis management expert Jonathan Hemus of Insignia Crisis Management about companies should plan their response when things go wrong, and why practice and role playing crisis situations could even increase the value of your company in the wake of a disaster. We also look at the role of social media and how crises expose what your brand values really mean to company's forced to react to the unexpected.
47 minutes | Jun 1, 2020
Network Marketing on LinkedIn with Scott Aaron
In this episode of the Clientside Podcast, Andrew Armitage talks to LinkedIn expert and author Scott Aaron about the principles of making LinkedIn work for you. The discussion focuses around how looking for collaboration and connecting with 'yourself' will build a stronger LinkedIn presence. Scott teaches the art of 'human connection', which is at the heart of all networking, and arguably business itself. As national lockdowns start to lift around the world and social distancing becomes a way of living alongside Covid-19, those human connections will be ever more important for individuals to grow their networks and influence in the future.
38 minutes | May 4, 2020
Making an Impact with your Communication with Dominic Colenso
In this highly relevant episode, Andrew Armitage talks to former Hollywood actor Dominic Colenso about communicating over video - whether you're joining a Zoom meeting, delivering training or giving a sales presentation online. We talk about Dominic's career in acting and how his understanding of storytelling allowed him to make the transition to helping business owners with their communication. Dominic also shares insights on his IMPACT methodology that is the central theme of his best-selling book, and why mindset is one of the greatest barriers to using video to raise your profile.
45 minutes | Apr 7, 2020
Let's Get Visible with Sapna Pieroux of Innervisions ID
Andrew Armitage talks to designer, author, speaker and mentor, Sapna Pieroux about her 6-step branding process that she explains in her new book, Let's Get Visible! The book has been a number 1 best-selling title in four Amazon categories and promises to help you gain brand clarity, stand out in your industry and supercharge your business growth. In this episode we talk about Sapna's career that has included advertising across a range of media, including radio, print and events, before moving on to talk about her own VISION process that she works through with her clients. She explains how your own personal values need to be articulated through your brand, and why simply getting a new logo won't cut it in an age where people don't have the time to think about trying to work out what you stand for.
28 minutes | Mar 23, 2020
Business Impact of Social Distancing and Coronavirus
The world has changed too much in one week, but in life, and business, we need to adapt to what looks to be the new normal for the foreseeable future. In this episode of the Clientside Podcast, digital agency founder Andrew Armitage chats with A Digital's digital marketing lead Dean Duffield on the immediate impact of remote working, eCommerce, online advertising and SEO. Links from the show: ZoomA Digital Facebook GroupA Digital BlogDigital Scorecard
37 minutes | Sep 23, 2019
Essential Skills for Digital Marketers with Andrew Armitage
Following our last episode on digital skills, in the absence of a guest for this episode, Andrew Armitage follows up by talking about the skills that he feels every digital marketer (or arguably just marketers, period) should have to help them do their best work when it comes to managing website content, creating audio and video material, analysing data and creating graphics.
50 minutes | Sep 9, 2019
Digital Skills with Veronica Swindale
Andrew Armitage is joined by Veronica Swindale, the MD of the North East Sales and Marketing Academy (NESMA) to talk about the digital skills gap in digital and marketing based roles. In this episode we hear about how businesses need to create an environment of continual development and the reason for the skills gap we face is not because of a shortage of people, but a lack of high level qualifications. The pace of change in marketing is such that as soon as people become qualified, the marketplace has already moved on and education invariably can't keep up with what's current. We also talk about culture and the importance of strategic planning, so rather than just telling stories, people understand why they're being told it, and for what, and who's benefit. Finally, you can test your own digital skills with the A Digital Scorecard. Visit https://scorecard.adigital.agency to find out more. Enjoy the episode!
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