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You need to create an unfair advantage for your brand.  -This is Josh Gardner's full keynote speech at Retail Without Borders 2020 in London.

Beginner or novice, you'll learn how to think about China e-commerce from an operator deep in the trenches. All the big and small things that make the difference including a blueprint for picking winners and a self checklist for market entry success

Everyone wants to sell online in China. But most lack the inside knowledge, resources and relationships to make it stick. So they make costly mistakes. They choke on red tape and local nuances. They hire charlatans or get trapped in bad partnerships. Simply put, they don’t understand the China ecommerce game...and they lose. But it doesn’t have to be that way. In this frank talk, you’ll hear from a CEO deep in the trenches who operates a portfolio of successful flagship stores on TMall and JD. You’ll get firsthand knowledge of how things go wrong and what can be done about it. From strategy and structure to activation and optimization, learn the fine points of what it takes to win in China’s fast moving ecommerce marketplaces.

Keynote from Asia Gaming Summit 2018