55 minutes | May 14, 2021

How LEGO Continues to Focus on the Customer Experience in Brick & Mortar and Digital

The LEGO brand has been a part of the legacy of all of our childhoods and according to Simone Sweeney, Vice President Global Retail Development at LEGO Group, the already popular LEGO has seen a resurgence as families spent more time together during the COVID-19 lockdowns. In my recent conversation with Simone Sweeney on my LinkedIn Live, we discuss how she and her team are currently navigating the retail landscape due to the shift in shopping behaviors, and we explore what impact the shift in E-commerce behavior has had on their customer experience and strategy.
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