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The Buy Box Experts Podcast
40 minutes | Jul 27, 2021
The Benefits of Joining Amazon Seller Mastermind Groups
Ian Sells is the Founder and CEO of Million Dollar Sellers (MDS), a network of entrepreneurs with specific e-commerce knowledge and verified annual revenue of over $1 million. With more than 400 members, MDS represents over $4 billion a year in sales, much of it through the Amazon Marketplace. Ian is also the CMO of Elite Seller, an all-in-one Amazon seller software suite, and the CEO of RebateKey, a rebate and coupon site that helps savvy online shoppers save hundreds of dollars a month. In this episode… What is one of the best decisions that entrepreneurs can make when building a business on Amazon? According to Ian Sells, it is to join a mastermind group that gives business owners a place to share their knowledge and ideas. Through such groups, entrepreneurs can learn what works — and what doesn't — when growing an Amazon business and preparing for a successful exit. Many members of Ian's mastermind have successfully sold and exited their businesses. As he says, they have learned that brand owners can effectively negotiate with FBA aggregators about an offer. They have also learned that timing is critical when selling an e-commerce business. Now, Ian is here to discuss these valuable lessons and share his advice for current Amazon sellers looking to exit their businesses. Ian Sells, the Founder and CEO of Million Dollar Sellers (MDS), joins James Thomson on this episode of the Buy Box Experts podcast to discuss the value of joining an Amazon seller mastermind group. Ian explains how members who have sold and exited their businesses can effectively help new entrepreneurs prepare for successful exits. He also talks about the benefits of creating and documenting standard operating procedures and negotiating with aggregators for better offers. Stay tuned.
41 minutes | Jul 20, 2021
Trends and Concerns in Amazon Mastermind Groups
Steve Simonson is a lifetime entrepreneur who has founded, purchased, and sold numerous companies over the past 30 years. Currently, he is the Founder of the Catalyst88 MasterMind and the Managing Director of SYMO Global, a consultation practice with a team of experienced marketing and operational executives. Steve also runs the Awesomers.com podcast and website for entrepreneurs. In this episode… Within mastermind groups, it’s easy for the conversation to solely focus on the small stuff — the hacks and tactics that come from years of experience in entrepreneurship. Lifetime entrepreneur Steve Simonson, on the other hand, would rather focus on the big picture: how to build a substantial business. With Steve’s Catalyst88 MasterMind, his mission is to help Amazon brand owners master the full process of running a business. He helps them perfect their strategies, improve their systems, and scale their brands to success. Now, with the recent interest in investing in private label brands, Steve also shares his expertise on creating an effective exit strategy. So, what is his advice for Amazon entrepreneurs looking to sell their brands? In this episode of the Buy Box Experts podcast, James Thomson is joined by the Catalyst88 MasterMind Founder Steve Simonson to talk about his members’ thoughts on the recent changes in the FBA space. Steve discusses the rising interest in investing in private label brands, the top concerns among Amazon entrepreneurs, and his tips for crafting an effective exit strategy for your business. Stay tuned.
39 minutes | Jul 13, 2021
The Value of Systemizing Your Private Label Brand When Preparing for an Exit
Norm Farrar, also known by his nickname, “The Beard Guy,” is the Co-founder of the Centurion League, a mastermind group for Amazon-centric private label sellers. He is an entrepreneur, speaker, and e-commerce expert who is passionate about helping business owners create a strong support network and achieve their highest potential. Norm is also the host of the Lunch with Norm podcast, as well as the President of HONU Worldwide, the Co-founder of AMZ and Beyond, and the CEO of prReach. In this episode… Investing in the right operating procedures and systems is very important if you’re hoping to sell your private label business down the road. This is because these factors make brands much more attractive to investors and FBA aggregators looking to invest in profitable businesses. This is what Norm Farrar and the members of his Centurion League mastermind group have learned from their experiences selling and exiting businesses on Amazon. They have also learned the importance of staying on top of your competitors, diversifying your product lines, and identifying the right time to sell your business. Today, Norm is here to discuss these valuable takeaways and many more. Norm Farrar, the Co-founder of the Centurion League, joins James Thomson in this episode of the Buy Box Experts podcast to discuss the importance of investing in your operating procedures and systems when preparing for an exit. Together, they talk about the main concerns of current mastermind members, how to make your business more attractive to investors, and the best ways to build a successful brand on Amazon. Stay tuned.
38 minutes | Jul 6, 2021
How to Prepare Your Private Label FBA Business For an Exit From the Start
Kevin King is the Founder of Billion Dollar Seller Summit, an event for large sellers leveraging the Amazon channel. He is also the Co-founder of Freedom Ticket, a training and mentoring program for Amazon private label sellers. In addition to this, Kevin runs Helium 10 Elite, a webinar and networking program for advanced sellers looking to scale their businesses quickly. Kevin has been involved in e-commerce for over 25 years, and he first began selling on Amazon and eBay in 1999. Since then, he has developed, sourced, and sold hundreds of products on Amazon, generating millions of dollars in gross revenue. In this episode… There are many key steps involved in starting and successfully growing an e-commerce brand on Amazon. These include putting the right systems and processes in place, hiring the right people and agencies to work with, and implementing the right financial structures. However, with increased demand for private label FBA brands, it is also important for new brand owners to start their businesses with the mindset that they may want to sell a few years down the line. Because of this, brand owners should start preparing for an exit early. So, what do you need to know to effectively position your Amazon brand for a future sale? In this episode of the Buy Box Experts podcast, James Thomson is joined by Kevin King, the Founder of Billion Dollar Seller Summit and the Co-founder of Freedom Ticket, to discuss how FBA private label brand owners can prepare for an exit when starting their businesses. Kevin explains how his mastermind helps brands prepare for a future exit and shares the concerns his members have about selling their businesses. Stay tuned.
40 minutes | Jun 29, 2021
How to Build Brand Loyalty with Amazon Customers
Brandon Young is the Head of the Inner Circle Mastermind for private label brands leveraging the Amazon channel. He also runs Seller Systems, a mastery training company for entrepreneurs, brand owners, and brand managers. At Seller Systems, Brandon and his team teach sellers how to research, start, and scale their Amazon e-commerce businesses. Brandon began selling on Amazon in 2015, starting with arbitrage and reselling. Seeking a more scalable business model, he pivoted to wholesale and private label, and in June 2016, he launched his first private label products. Less than five years later, Brandon has scaled the business to multiple brands and eight figures in annual revenue. In this episode… When it comes to shopping on Amazon, many customers don’t care very much about brand loyalty. Typically, they buy whichever products best meet their needs. For this reason, it’s important for private label brand owners to implement strategies that help them build loyalty and generate repeat customers. With more FBA aggregators showing interest in private label businesses, sellers are starting to spend more time on their branding. As Brandon Young says, one of the best ways to create a brand that boosts customer loyalty is to focus on building relationships with customers after a purchase. So, what are Brandon’s strategies for effectively engaging with customers and generating brand loyalty for your private label business? In this episode of the Buy Box Experts podcast, James Thomson is joined by Brandon Young, the Founder of Seller Systems and Head of the Inner Circle Mastermind, to talk about preparing a business for sale and building brand loyalty on and off of Amazon. Brandon explains how to re-engage with customers after their first purchase, the importance of encouraging repeat sales, and why brand owners should know who they’re selling to. Stay tuned.
34 minutes | Jun 22, 2021
Building and Selling Your FBA Private Label Business
Melissa Simonson is an e-commerce expert and the General Manager of Empowery eCommerce Cooperative, a nonprofit that helps e-commerce entrepreneurs join forces with like-minded brand owners. Melissa has spoken at a number of events, including the Empowery Women’s Conference, the White Label Expo, and more. She is passionate about helping e-commerce entrepreneurs improve their businesses and achieve success. In this episode… How can you scale your Amazon private label business from zero to $1 million in revenue? When is the right time to sell your profitable business? And, how can you determine the best exit strategy once you are ready to sell? According to e-commerce expert Melissa Simonson, the recent interest in FBA private label businesses has provided an exciting opportunity for Amazon sellers — particularly those who didn’t expect to attract investors. However, it can be challenging for entrepreneurs to know the right steps to take when exiting their businesses. Luckily, Melissa’s here to share her tips for building your brand on Amazon and successfully preparing it for a sale. Melissa Simonson, the General Manager of Empowery eCommerce Cooperative, joins James Thomson in this episode of the Buy Box Experts podcast to discuss the common questions and concerns of current Amazon entrepreneurs. Melissa shares her advice for attracting investors, preparing your business for a sale, and determining the best exit strategy for your brand. She also shares how Empowery helps Amazon sellers improve their businesses and achieve success. Stay tuned.
37 minutes | Jun 15, 2021
Best Practices for FBA Investors
Dr. Oliver Dlugosch is the Co-founder and Senior Vice President of Operations at Razor Group, a Berlin-based company that buys Amazon FBA merchants. Before this, Dr. Dlugosch worked as a Senior Consultant at McKinsey & Company and managed the marketing for Fortuna Düsseldorf, a German soccer club. He earned his Ph.D. in Economic Sciences from The University of Freiburg (Albert-Ludwigs-Universität Freiburg) and his master’s and bachelor’s degrees from the University of Düsseldorf. Brian Strini is the Senior Vice President of the North American branch of Razor Group. Prior to joining Razor Group, he worked in venture capital and private equity M&A roles at firms such as Anheuser-Busch, Goldman Sachs, and Quintana Capital Group. He holds a BBA from The University of Texas at Austin and an MBA from London Business School. In this episode… Since the beginning of the pandemic, there has been an enormous increase in e-commerce businesses across industries. This has led to a rise in competition for investors, and many firms have resorted to cold-calling brands in order to make a deal. However, this typically leaves brand owners feeling bombarded and overwhelmed with offers. So, what is the best outreach approach for aggregators looking to make a valuable investment? According to Dr. Oliver Dlugosch and Brian Strini, it’s important for FBA aggregators to consider a brand owner’s needs and desires when contacting them about a sale. At their firm, Razor Group, the team avoids cold-calling and instead opts for other forms of outreach, such as email. This way, the brand owner has time to process the offer — and prepare for a profitable sale. In this episode of the Buy Box Experts podcast, James Thomson is joined by Dr. Oliver Dlugosch and Brian Strini from Razor Group to discuss the best ways to contact FBA brand owners about a sale. Together, they compare Razor Group’s process for investing in US brands versus European brands and explain their tried-and-true outreach approach. They also share their expert advice for current FBA investors. Stay tuned.
38 minutes | Jun 8, 2021
What Sellers Need To Know About Amazon DSP
Mindy Fashaw is the Chief Operating Officer at Pacvue, an enterprise platform that helps brands, sellers, and agencies optimize their e-commerce advertising. Clients use Pacvue to programmatically manage their campaigns on Amazon, Walmart, and other marketplaces in order to lower costs, grow share of voice, and increase sales. Before joining Pacvue, Mindy held leadership roles at Amazon and Newell Brands. Dave Vermeulen is the Director of DSP Advertising for Buy Box Experts. In 2001, Dave founded Seattle Ad Force, Inc., a full-service agency that supports mid-sized and large advertisers with their DSP advertising strategies. His specialties include DSP advertising, programmatic media buying and planning, mobile advertising, and more. In this episode… In order for e-commerce sellers to grow and scale on Amazon, it’s essential that they effectively target potential customers and drive them to their product listings. While many sellers have used Amazon sponsored ads for this purpose, it may be time to start incorporating another strategy: Amazon DSP. Amazon DSP enables brands to programmatically buy display ads on and off Amazon to reach a bigger audience and promote their products. Amazon DSP also helps brands and advertisers improve their organic rankings, remarket to customers, and collect valuable data. So, what do you need to know about Amazon DSP to start boosting your e-commerce business today? In this week's episode of the Buy Box Experts podcast, James Thomson is joined by Mindy Fashaw and Dave Vermeulen to discuss what e-commerce sellers need to know about Amazon DSP. Mindy and Dave discuss the differences between Amazon DSP versus sponsored ads, the types of Amazon sellers that should use Amazon DSP, and the benefits of Pacvue's Amazon DSP software. Stay tuned.
32 minutes | Jun 1, 2021
Investing in Private Label Brands in Broad Marketplaces
Christian Salza is the Managing Director of Berlin Brands Group, a firm that creates, acquires, and grows brands globally. At Berlin Brands Group, Christian manages M&A responsibilities and drives global expansion. Before this, he held senior roles at multiple firms that built and sold brands online. Christian has over 20 years of experience in corporate and start-up environments across Europe, the United States, and Asia. He is also a Board Member of Talentroad GmbH and a Member of YPO’s Berlin chapter. In this episode… With the recent interest in FBA private label brands on Amazon, most aggregators and investors choose to focus solely on brands within this marketplace. However, buying Amazon-centric brands may be limiting your growth potential. So, how can you broaden your investments beyond Amazon? As Christian Salza advises, aggregators should consider buying brands in other e-commerce marketplaces. By optimizing the unique demand of each marketplace, you can scale your business to global success — without the limitations of the Amazon platform. This is the secret behind Berlin Brands Group, a firm that has been successfully acquiring and building private label brands for over 15 years. In this episode of the Buy Box Experts podcast, James Thomson interviews Christian Salza, the Managing Director of Berlin Brands Group, about the value of investing in FBA brands in different marketplaces. Christian shares his advice for buying brands outside of the Amazon marketplace and explains how his firm evaluates potential brands for sale. He also talks about Berlin Brands Group’s strategies for achieving long-term success. Stay tuned.
35 minutes | May 25, 2021
How to Build and Sell a Successful Brand on Amazon?
Sebastian Funke is the Co-founder and CEO of The Stryze Group, a Berlin-based firm that builds and acquires direct-to-consumer brands from outside entrepreneurs. The team at Stryze takes brands to the next level using deep domain expertise, manpower, and capital. Prior to founding Stryze, Sebastian launched and led several firms, including five companies in the e-commerce space. In this episode… Many entrepreneurs start private label businesses on Amazon as a side hustle to make some extra cash. However, as they continue building their brand, they are faced with some difficult decisions: whether to hire employees, when to expand their product line, and, most importantly, how and if they should sell their businesses. With more and more Amazon entrepreneurs choosing to exit their side hustles, it’s becoming increasingly important for brand owners to prepare for a future sale. According to Sebastian Funke, the best way to position your business for an exit is to develop a consistent product portfolio and invest in your branding. So, what are some of his tips for successfully selling your private label brand? In this episode of the Buy Box Experts podcast, James Thomson interviews Sebastian Funke, the Co-founder and CEO of The Stryze Group, about how to build and sell a successful brand on Amazon. Together, they discuss the future of FBA investments, Sebastian’s tips for preparing a brand for sale, and what makes The Stryze Group different from other FBA investors. Stay tuned.
36 minutes | May 18, 2021
Leveraging Data to Acquire FBA Private Label Brands
Gabi Bar is the Co-founder and Executive Vice President of Technology Commerce Management (TCM). TCM delivers the e-commerce aggregator industry's first predictive, AI-driven e-commerce performance optimization. Founded in 2016, TCM now operates e-commerce businesses on Amazon, Shopify, eBay, Walmart, WooCommerce, and more. In this episode… With thousands of new FBA private label brands hitting the market each year, there has never been more data and information available to both sellers and investors. However, many aggregators don’t know how to leverage this data to accurately pinpoint and evaluate a profitable brand. So, how can you avoid getting lost in this influx of data on Amazon? According to Gabi Bar, the key is to utilize artificial intelligence and machine learning. By leveraging this big data in the private label space, his company has successfully optimized the evaluation process and identified high-growth brands to invest in. Now, he’s here to share his data-driven process and expert strategies with you. In this episode of the Buy Box Experts podcast, James Thomson interviews Gabi Bar, the Co-founder and Executive Vice President of Technology Commerce Management (TCM), about the value of big data when acquiring private label brands. Gabi explains how his firm leverages machine learning and artificial intelligence to identify successful FBA private label brands to invest in. He also shares his tips for determining the right time to sell and effectively preparing for an exit. Stay tuned.
28 minutes | May 11, 2021
Best Practices for Investing in FBA Private Label Brands
Sam Hörbye is the Co-founder of Olsam Group, a UK-based firm that buys and grows Amazon FBA brands. Olsam Group’s mission is to be the first point of contact for Amazon sellers looking to achieve an amazing exit and continue to profit as their brand grows. Before this, Sam was the Team Lead Manager at Amazon, where he managed some of the UK's largest third-party sellers on Amazon's worldwide marketplaces. He also started, scaled, and sold his own category-leading Amazon FBA business, Beechmore Books. In this episode… How do you know when it’s the right time to sell your Amazon private label business? What steps can you take to ensure that your brand will achieve the most profitable exit possible? According to Sam Hörbye, there are a few key actions that every FBA private label brand owner should take before trying to sell their business. Most importantly, they should prepare their finances. As Sam says, Amazon sellers need to know what their profit margins are and what their businesses are worth, as these will play a huge role in valuing their brand. So, what other steps can you take to boost the value of your private label brand before a sale? Sam Hörbye, the Co-founder of Olsam Group, joins James Thomson on this episode of the Buy Box Experts podcast to talk about his process for investing in FBA private label brands on Amazon. Sam explains how he identifies and evaluates profitable businesses for sale, his best practices for partial exits, and the various ways he leverages his former Amazon experience at his current company. Stay tuned.
42 minutes | May 4, 2021
Why FBA Private Label Sellers Should Exit Now Versus 6-12 Months in the Future
Nick Tuzenko is the Founder and Managing Director of Accel Club, a firm that acquires Amazon FBA businesses. With expertise in e-commerce, technology, and M&A, the team at Accel Club is disrupting the FBA industry and boosting brands to the next level. Before founding Accel Club, Nick served as the Managing Director of Busfor, a company that streamlined the bus transportation industry by developing technological solutions to connect bus operators and carriers with travelers. In this episode… For FBA private label brands looking to sell their businesses, it can be difficult to know where or when to start in order to achieve the most profitable exit. Because of this, many brands choose to wait six to 12 months to put their business on the market with the hope that the value of their brand will increase. However, this may not be the best strategy for current sellers. According to Nick Tuzenko, there are some timely factors that these brands should consider first. As Nick says, these include the current high demand for FBA businesses, the uncertain economic future, and any possible shifts that could change the market. So, what is Nick’s advice to current private label brands who are thinking about making a sale? Nick Tuzenko, the Founder and Managing Director of Accel Club, joins James Thomson on this episode of the Buy Box Experts podcast to explain why FBA private label brands should sell their businesses right now. Nick discusses how he evaluates brands looking to sell, the various ways his company helps brands with sourcing, and his predictions for the future of the FBA space. Stay tuned.
29 minutes | Apr 27, 2021
Portfolio Management for FBA Aggregators
Stefan Haney is the CTO and Strategic Advisor for Foundry, a firm that specializes in buying and building incredible Amazon businesses. Before joining Foundry, Stefan was a 16-year veteran at Amazon, where he led several executive teams and contributed to the strategy and innovation behind the platform’s product shopping pages, checkout, navigation, and more. With over two decades of experience in e-commerce, Stefan has a proven track record of launching new technology, delivering business results, and implementing mission-critical programs. In this episode… As more FBA private label brand owners exit their businesses, the demand for aggregators continues to rise. This, in turn, increases demand for more entrepreneurs looking to build and sell FBA businesses on Amazon — creating a rapidly growing Amazon flywheel. However, with the increase in private label brands on Amazon, it’s vital that aggregators effectively evaluate a business before purchase. For Stefan Haney, this means thoroughly analyzing their growth potential, conversions, and the general state of the Amazon marketplace. Stefan also considers how each new investment will fit into his growing portfolio. So, what is his advice to aggregators looking to build a successful acquisition strategy? In this episode of the Buy Box Experts podcast, James Thomson is joined by Stefan Haney, the CTO and Strategic Advisor for Foundry, to discuss his company's acquisition and portfolio management strategy. Together, they talk about how Stefan evaluates FBA brands before a purchase, what differentiates Foundry from other aggregators in the market, and the future of private label businesses on Amazon. Stay tuned.
28 minutes | Apr 20, 2021
Working with Retailers to Maximize Your Direct-to-Consumer Sales on Amazon
Victor Elmann is the Vice President of Vendor Management at Circuit City, a consumer electronics retailer. In this role, Victor leads the team responsible for vendor relationship management, negotiations, product management, and customer experience. Prior to joining Circuit City, Victor was the Director of e-Commerce at Omnicom and the Director of SMB Merchandising at Gogotech. With years of experience in merchandising, buying, and e-commerce, he is an expert at digital strategy and marketing. In this episode… With the rapid growth of e-commerce, it’s becoming more and more important for sellers to have a presence across multiple channels. To do this successfully, they must understand their customers' buying behaviors and build consistent customer relationships in every marketplace. However, for brand owners who are just starting out, it can be difficult to manage customer support across multiple e-commerce channels. That’s why Victor Elmann and his team at Circuit City represent these sellers on Amazon and other marketplaces. By giving them the support of an established retailer, Victor and his team help sellers provide a better customer experience and successfully grow their businesses. In this episode of the Buy Box Experts podcast, James Thomson is joined by Victor Elmann, the Vice President of Vendor Management at Circuit City, to talk about the benefits of working with an established retailer to maximize your direct-to-consumer sales. Victor talks about optimizing your brand on and off of Amazon, how to build successful sourcing partnerships, and the importance of creating a consistent customer experience across multiple channels. Stay tuned.
33 minutes | Apr 13, 2021
How to Identify and Resolve Brand Abuse on Amazon
Chris McCabe is the Founder and CEO of ecommerceChris, a firm that specializes in helping Amazon sellers reinstate their accounts and save their businesses. Chris and his team are all former Amazonians with long histories of helping people on the marketplace. At ecommerceChris, they teach sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions. Prior to founding ecommerceChris, Chris was an Investigation Specialist at Amazon for several years. He has appeared on many podcasts and YouTube channels and his work has been featured in The New York Times, Forbes, and The Wall Street Journal. In this episode… Due to fierce competition on the Amazon marketplace, some unscrupulous third-party sellers engage in bad practices to get their competitors suspended from the marketplace. Also known as brand abuse, these practices—such as black hat techniques, fake reviews, and listing abuse—can be detrimental to the success of your business. Because of this, it is critical that third-party sellers learn how to protect themselves from such attacks. According to Amazon consultant Chris McCabe, while sellers may be able to handle some brand abuse issues themselves, there may be cases when they need to bring the problem to Amazon, engage a lawyer, or reach out to a consultant. That’s why he created his firm, ecommerceChris: to help Amazon sellers successfully protect and save their businesses. In this week's episode of the Buy Box Experts podcast, James Thomson interviews Chris McCabe, the Founder and CEO of ecommerceChris, about his strategies for identifying and handling brand abuse on Amazon. They discuss the types of brand abuse you should be aware of, how to effectively resolve issues on your own, and Chris' tips for preventing future attacks. Stay tuned.
36 minutes | Apr 6, 2021
What Third-Party Sellers Need to Know About FBA Reimbursements
Yoni Mazor is the Co-founder and Chief Operating Officer of GETIDA, a company that provides state-of-the-art reimbursement recovery solutions for FBA sellers. Utilizing GETIDA's unique auditing technology, Amazon sellers can have peace of mind that all their funds and inventories are properly accounted for and audited. In addition to this, Yoni is a former Amazon seller and a Board Member for The Ecom Cooperative, a powerful network of top e-commerce experts and service providers. In this episode… One of the most frustrating aspects of using FBA for your business is dealing with mistakes on the part of Amazon. There are a number of different mistakes that Amazon can make during fulfillment—including mishandled or lost inventory, incorrect shipping, or bad packaging. In these cases, third-party sellers can seek reimbursements from Amazon, but it’s not always as easy as it sounds. Although Amazon's software is able to detect some mistakes and reimburse sellers automatically, a few tend to slip through the cracks. However, if sellers fail to reach out to Amazon about these discrepancies, they may end up losing their inventory and money. This is where GETIDA, a state-of-the-art reimbursement recovery solution, comes in. GETIDA helps Amazon sellers achieve maximum profitability by ensuring that all of their funds and inventory are properly accounted for. Yoni Mazor, the Co-founder and Chief Operating Officer of GETIDA, joins James Thomson on this episode of the Buy Box Experts podcast to share what third-party sellers need to know about FBA reimbursements. Yoni explains what inspired him to create his Amazon reimbursement solution, how his company differs from other players in the industry, and the common mistakes both sellers and Amazon make during fulfillment. Stay tuned.
44 minutes | Mar 30, 2021
Preparing Your Distribution Network to Support Seller Fulfilled Prime's New May 2021 Requirements
Matt Snyder is the Senior Director of Amazon at Vari, a workspace innovation company and active office furniture manufacturer. Matt is also a consultant who specializes in helping Amazon sellers with Seller Fulfilled Prime setup, Amazon APIs, and omni-channel integrations. Prior to joining Vari, Matt was the e-Commerce Account Executive at Woot.com, where he managed multi-channel daily deal promotions. He is also currently the Co-founder and President of Lovepacs, a nonprofit that provides meals to students who would otherwise go hungry during school holidays. In this episode… Upon joining the Amazon marketplace, third-party sellers have the option to either fulfill their own orders or to use Fulfillment by Amazon (FBA). With FBA, your products are stored in an Amazon fulfillment center and shipped by the Amazon team. However, due to complications in 2020, FBA orders have experienced shipping delays, causing major problems for Amazon sellers. Because of this, it may be time to consider another option: the Seller Fulfilled Prime (SFP) program. SFP was recently introduced into the Amazon marketplace, and it lets sellers fulfill their own orders to Prime customers. With this program, you have more control over your shipping logistics, meaning you don’t have to wait for Amazon to replenish inventory. So, what do you need to know in order to get started with SFP in 2021? In this week's episode of the Buy Box Experts podcast, James Thomson is joined by Matt Snyder, the Senior Director of Amazon at Vari, to discuss the ins and outs of Amazon's Seller Fulfilled Prime (SFP) program. Matt explains why his company joined the program and how it has benefited the business on and off of Amazon. He also talks about the new SFP requirements, how he evaluates 3PL partners, and his advice for finding the right fulfillment software for your company. Stay tuned.
40 minutes | Mar 23, 2021
Managing Shipping Delays Out of Asia
Sanjay Chandiram is the CEO and Co-founder of Kaliber Global, a premier brand collective and one of the top 50 private label sellers on Amazon. He is also the CEO of ProMark, an e-commerce brand management firm. Sanjay holds an MBA in Operations, Finance, and Systems from the Indian Institute of Management Bangalore. His specialties include brand management, e-commerce strategy consulting, importing, and more. Chuck Gregorich is the Co-founder of Net Health Shops LLC and Net Pet Shops LLC, multi-channel home decor and pet product e-commerce companies that import from several countries and sell on over 20 marketplaces in the US, Canada, and Mexico. Before this, Chuck was the CEO of Lorman Education Services, a national leader of continuing education seminars in North America. He holds a degree in Accounting from the University of Wisconsin-Eau Claire. Jerry Kavesh is the CEO of Western Outlets and an Amazon seller of both branded and private label apparel and footwear. He is also the Founder and CEO of 3P Marketplace Solutions, a third-party marketplace retail company that helps apparel and footwear manufacturers achieve marketplace exposure and sales. Jerry has a BA in Finance & Marketing from the University of Washington’s Michael G. Foster School of Business. In this episode… Over the last year, many e-commerce businesses in the US have experienced delays in products being shipped from Asia. This, in addition to an exponential increase in importation costs, has had a negative impact on their businesses, revenue, and brand reputation. So, what is causing these delays and high costs, and what can you do about it? According to Amazon experts Sanjay Chandiram, Chuck Gregorich, and Jerry Kavesh, the delays at the ports can be traced back to an increase in demand for products, a shortage of containers, and delayed customs clearance. As they say, the effects of these shipping issues have been felt not just by sellers but also by retail stores, buyers, and customers. Luckily, they have some tried-and-true strategies for working around these disruptions and making the most out of the current shipping situation. In this week's episode of the Buy Box Experts podcast, James Thomson is joined by Amazon experts Sanjay Chandiram, Chuck Gregorich, and Jerry Kavesh to talk about the shipping delays and high importation costs of products coming out of Asia. They discuss what has caused these disruptions, how they have affected business operations on Amazon, and the strategies sellers can take to ensure that their products get shipped on time. Stay tuned.
36 minutes | Mar 16, 2021
How Do You Use Amazon as a Sales Channel…Even When You Don't Want To?
John Merris is the President and CEO of Solo Stove, a company that specializes in ultra-efficient wood-burning camp stoves, fire pits, and grills. John and his team at Solo Stove design simple, ingenious outdoor products to help customers create good moments that become lasting memories. Prior to Solo Stove, John worked at a number of product companies in senior financial, operational, and business development roles. He is an expert in sales, revenue acceleration, change management, and product development. In this episode… One of the reasons many e-commerce brand owners refuse to join Amazon is to avoid hurting their brand. However, according to John Merris, there are some tried-and-true strategies for selling on the marketplace that will protect your brand both on and off of Amazon. As John says, one of these methods is providing a great—and consistent—experience to both Amazon and non-Amazon customers. This means that important elements of your brand, such as pricing, messaging, and unboxing, should remain the same on every channel. By putting the customer experience first every time, you can successfully boost the credibility, revenue, and reach of your brand. In this week's episode of the Buy Box Experts podcast, John Merris, the President and CEO of Solo Stove, joins James Thomson to talk about the strategies brands can use to protect themselves when selling both on and off of Amazon. John explains how his brand positions itself on the Amazon marketplace, what he does to ensure consistent messaging across different channels, and his future plans for Solo Stove. Stay tuned.
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