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The Business That Story Built
23 minutes | Sep 17, 2020
27: Creating a New Normal
2020 has been a devastating year for everyone. Today’s podcast gives practical tips to help you examine how to restructure and rebuild your life, creating a new normal, based on where you’re at and what you need right now. I vulnerably share where I’m at and what I’m doing to stop letting this year get the better of me and focus on healing and strengthening. I give you some questions to help you re-examine your life in a new way that will help you understand what you need to change and how to do it.
21 minutes | May 6, 2020
26 - You Are Not Your Brand
You are not your brand! In today's episode, I’m calling out a lie that’s everywhere in marketing and it’s holding business owners hostage in their mindset. I’m sharing my brand storyteller’s perspective of why you are not your brand. You might think that to authentically connect with your brand story, it means that you are your brand. I’m going to share how my clients and I have all struggled with this. I hope this mindset shift brings you more freedom and success in your business.
32 minutes | Apr 9, 2020
25: Kat Coroy, Business during Coronavirus & growing your Instagram at any age
This interview with Kat Coroy, a London-based brander, designer, and Instagram course creator, discusses adapting to a COVID-19 world as a business owner and parent. We discuss: brainstorming your pivot in business, creative ways businesses are meeting the needs of their customers now, working from home with kids, life lessons to instill in kids during this crisis. We also discuss how to grow your Instagram at any age, the right mindset to adopt, and how to reduce comparison traps.
20 minutes | Jan 21, 2020
24: My 1st Pivot, Private Aviation to Marketing Strategy, Part 2 of 2
Today's episode is part 2 of my pivot. This is the conclusion of how my 1st pivot in business happened, what I learned, and how to make sure you don't sabotage succeeding at your big goals by adding these key pieces to any major goal you want to achieve.
24 minutes | Jan 9, 2020
23: My 1st Pivot, Private Aviation to Marketing Strategy, Part 1 of 2
Today's episode takes you back to before I started this business. I thought I was going to do something completely different and this is the story of that first pivot, and most importantly, my advice about how to prepare for the emotional rollercoaster you go on as a business owner. What do you do when you realize you need to change direction? What do you do when you aren't sure what to do next? And how do you handle the waiting as you try to figure it all out? Today's episode covers all of that.
24 minutes | Dec 20, 2019
22: Sharing your pivot in business like Kanye
So many business owners make major pivots throughout the life of their business. The tricky part is effectively communicating that to your audience. Through the example of Kanye's recent enormous pivot, this episode shares creative and practical tips that grow your business while inviting your audience in to experience the journey with you. Learn five ways Kanye has effectively communicated his recent pivot to his audience and how you can uplevel your brand story through your pivot.
10 minutes | Dec 5, 2019
21: Birth of Radio
This episode shares the 100-year history of how businesses have successfully combined entertainment with product promotion on the radio to draw in their audience and keep them coming back for more. I share some stories to help you get outside the box to creatively think of new and entertaining ways to draw in more of your audience and keep them coming back.
22 minutes | Nov 26, 2019
20: Courtroom Stories to Improve Your Marketing
This episode takes you inside my recent courtroom experience as a juror to show how to stop making these storytelling assumptions that snatched victory from a trial lawyer and are also turning potential clients away from you.
41 minutes | Nov 4, 2019
19: Inside a brand story client session with Ashley Washington
Today's episode brings you behind closed doors into a client session with Ashley Washington, one of my brand story clients. If you've wondered what it would look like to work with me on your brand story, now you get to find out. We dig into Ashley's past and begin connecting the dots into how certain events shaped her heart and mind to lead her to the work she does today. Most potential clients hesitate to say yes because they don’t trust you enough. When you show them your character, credibility, and mindset through your story, it will quicken the sales process and develop deeper relationships with existing followers and clients. Find out how I do this in today's episode.
15 minutes | Oct 22, 2019
18: Undercover Billionaire story secrets
The star of Discovery Channel's new show, Undercover Billionaire, has 90 days to turn $100 into a company worth a million dollars. To me, the most impressive part is that he was able to talk several people into helping him - working their hearts out for free for months to help accomplish this goal - based solely on the story of his vision for his business and his determination. This episode explores how he was able to use his story to accomplish this and lessons you can use in your own business to get others on board and excited to work with you and partner with you.
15 minutes | Oct 11, 2019
17: Big SEO Changes - How to Optimize for Voice Search and Featured Snippets
In the past, getting the number one position in search results was the ultimate goal for businesses. But Google has reset the starting point. And now position zero is the most important spot for your business - and soon, the only one that matters. Featured snippets and voice search are the biggest developments impacting this. In this episode, you'll learn exactly what these are and how to start improving your SEO now.
21 minutes | Oct 3, 2019
16: How to Grow Your YouTube with SEO & Storytelling
Is growing your YouTube channel in 2019 all about SEO? Get the top SEO tips plus dive into what others tell you are the intangible "it" factors that some of the biggest YouTubers amplify to grow their channels. I share some distinct ways you can include storytelling into your channel branding.
18 minutes | Sep 25, 2019
15: Pinterest SEO - Beyond the Keywords
Pinterest is an amazing tool for SEO. It's a search engine, not a social media platform. Let's dive in to several ways you can use Pinterest for business to connect with your audience and grow your impact by leveraging your brand story and your keywords. Do you need to include Pinterest marketing in your strategy?
21 minutes | Sep 11, 2019
14: How to Improve SEO with Podcasts
With all of the dramatic changes to the Google algorithm, today's episode shares how to get better search results with podcasts. Find out how to have a distinct brand voice to stand out, learn a pitch strategy to be a guest on other podcasts, and must-have supplements you need on your podcast.
13 minutes | Sep 5, 2019
13: The Death of SEO?
Google search is becoming more like Alexa by Amazon so instead of emphasizing a million search result options, Google wants to focus on the best one, so that you never have to leave the search result screen. It's shifting away from mathematical algorithms that favored keywords for SEO purposes and using more AI to shift toward the way searchers think and what will be most helpful for them. Is this the death of SEO? Today’s episode shares what is going on, some of the big changes, and what you can start doing to take advantage of these changes to SEO with your branded content.
11 minutes | Aug 30, 2019
12: Burt's Bees
Want a great example of a company who built a hugely successful business based on their brand story? You are in for a treat because today's episode explores Burt's Bees and how it created an iconic brand story and wove it through every part of the business. This catapulted Burt's Bees from a couple living in a turkey coop in rural Maine to a nine-figure business. They understood the power of leveraging their brand story to create rabid fans who spread their message and to scale their business. Let the unbelievable backstory of Burt's Bees show you how to incorporate a similar strategy to use your brand story to build your business.
11 minutes | Aug 21, 2019
11: Flight Lesson
Do you waver on making decisions because you don't want to make the wrong decision? And what kind of negative ripple effects do you fear might happen from making the wrong decision when it comes to your business? Fact: paralysis by analysis or staying safe and not taking a risk is what people do most of the time. I have done this countless times. How will you really know if you're making the right decision in business and what is the best approach? Sometimes taking the leap can backfire on us. Several years ago, before I started this business, I planned to open a business in private aviation. During the process of preparing to start that business, I decided to take a flight lesson because I wanted to know first hand the industry I was about to join and pilots respect other pilots. What happened scared the daylights out of me and helped shaped a decision that changed the trajectory of my career. In today's podcast episode, I dive into this gray area of what to consider with major business decisions and how long to wait before pulling the trigger on a decision. When is it better to play it safe? Many of us linger in indecision land and feel uncomfortable talking about these situations. Today's episode opens the conversation and discusses how to navigate the uneasy decisions and the thought process we use when making decisions.
8 minutes | Aug 14, 2019
10: Bringing Others Into Your Story
Do you hear people tell you that you shouldn't talk about yourself, you should talk about your audience? Then how will your audience get to know you, so that you can earn the know, like, trust factor you need to turn them into clients? Today's episode shares how to interpret this advice so that your audience connects with you and you connect with them.
13 minutes | Aug 7, 2019
9: Brand Identity Theft
Are you tired of feeling like people don't get what makes you unique and your brain hurts from trying so hard to find the right words/photos to explain it or even figure it out for yourself? What is holding you back? If that's you - and honestly, who doesn't want to improve their brand - then today's podcast episode is just for you. In today's episode, you'll learn: • what determines your brand (hint: it goes way deeper than your IG bio or photos) • who stole pieces of your brand that you never realized • how that affects the way others perceive your brand • and what you can do about it
8 minutes | Aug 2, 2019
8: The Best Stories to Grow Excitement
If you think the only stories your audience cares about are success stories and your origin story then you’ll be shocked to find out the best type of story to grow excitement with your audience is completely different – in fact it hasn’t even happened yet. This episode shares a one of the most powerful types of story that every business owner needs to include in their marketing.
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