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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs
50 minutes | Feb 11, 2019
Real Sales Tips From The Real Saleman
How do you make sales when no one is buying? How to get people to buy without being a jerk? And the big sales mistakes you should avoid All that coming up right now… Stay Tuned We’re talking with The Real Salesman, Carl Hooper as he gives you his tips on how to beat the learning curve to gain sales and grow your business. It's The Business of Video Podcast Join Us LIVE every Wednesday at 9am PST 💥Watch Past Episodes --->http://bit.ly/BOVepisodes Hosted By: Owen Video, Nick Nimmin, Produced By: Melissa Rotunno. EVERYBODY SELLS ALL THE TIME. You sell others on ideas all the time whether it is for money or where to go to dinner, you are selling your idea to them. You want to help people from a sincere part in your heart. Sales are about knowledge and passion about what you are selling, then you will not come off sleazy or pushy. You need to change the mindset that you need to get your money. The mindset has to be I want to help you! You have the product and service that offers a solution to their problem, so you need to care! Going into a sales meeting caring about your client and passionate about your product, you and your client will feel really good. Your sale's presentation does play a big part in getting the sale. Key things you want to include in your presentation is: Most importantly, you need to know everything about your product and everything going on around the field your product/service is in. The sleaziness comes with deception. If you know what you are talking and really want to help and have asked the right questions, you will come off genuine. There is no magic trick to becoming a salesperson, just experience. You have to make that first call and learn that "No" will not kill you. When you know your product or service, the imposter syndrome will not matter because you have the knowledge you need. You want to ask questions to do the work for the client and also to learn what their objections are. YOU NEED TO ACTUALLY ASK FOR THE SALE! You do need to have the confidence that you know what you are selling and that you are trying to really help your client.
54 minutes | Feb 2, 2019
3 Video Skills Your Business Must Master 💥
How do you gain instant influence to become the go-to brand in your niche? Plus what business owners MUST avoid when creating a video strategy… Stay Tuned We’re talking with high-level consultant Alejandro Reyes It's The Business of Video Podcast Join Us LIVE every Wednesday at 9 am PST 💥Watch Past Episodes --->http://bit.ly/BOVepisodes Hosted By: Owen Video, Nick Nimmin Produced By: Melissa Rotunno. Become an instant influencer and the go-to brand in your niche. Try to make some organic video for the people you are trying to attract. Less selling and more discovery on your products or services. If you do not get your content in front of people, then it will not help grow your business. Getting subscribers is not the same as getting sales and driving traffic to your website. You should create a re-targeting list where you can now send ads to qualified people who will most likely take advantage of your offer. Help your customers to find your stuff, take out any extra steps and MAKE IT EASY. Paying for your ads is necessary, these are pay to play platforms. We are just renting space on these platforms. You have to get people to know who you are, and give them a solution that they are looking for. This helps build a bond with you and leads them to trust you. Many marketers end up catering towards clients they already have and then they do not get any growth. You need to target new people to grow. Responses in your DMs on Instagram will play a big part in helping you with the algorithm. People have to go all in on their vulnerability. Your scars are your trophies! You DO NOT want to sell fast. do not come off desperate.
60 minutes | Sep 24, 2018
How To Get Views On LinkedIn
These 3 LinkedIn Video tips will generate more awareness and close more sales for your business... Learn why Linkedin absolutely needs to be on your list of platforms to stand on today and how to do it best. Join Owen and Nick as we interview LinkedIn expert, Anthony Ambriz on his inside knowledge for using video on LinkedIn. It's The Business of Video Podcast Join Us LIVE every Wednesday at 9am PST 💥Get Live Alerts ---> http://thebusinessofvideopodcast.com/ 💥Watch Past Episodes --->http://bit.ly/BOVepisodes Hosted By: Owen Video, Nick Nimmin, Produced By: Melissa Rotunno. LinkedIn matters because most of the people on there are REAL PEOPLE! Then 75% of them are actually watching your videos. LinkedIn is still very much like the Wild Wild West, anyone can step up and be the sheriff there. Brand awareness, lead generation, thought leadership are the top three videos that work well on LinkedIn. You will want to adjust your video before you repurpose it for LinkedIn. If you are going to create a video it only hits one topic and stick to it, and caption your videos. You can upload video natively to LinkedIn. Use the description to tag people and companies and use hashtags to drive an audience. LinkedIn has a discovery built in. Your first frame of video is your thumbnail! Take it to 11 at the beginning of your video to get people's attention. You will have the analytics for ONLY 30 days. Going back to old videos and liking and commenting on it will revive your video and move it back up on people's timeline. LinkedIn creators have a hashtag and emoji that is associated with them. Try to create one one minute video a week on LinkedIn when starting out. If you want to put in an external link, put it in the comments or description. Optimized your LinkedIn profile! It is better to work off LinkedIn from your personal profile.
51 minutes | Sep 10, 2018
How To Syndicate & Monetize Your Videos
Bonnie is a film and TV producer with over 700 television segments. She founded BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com Syndication is repurposing your video and showing it in different places. all you need to do is link to BINGE and they take care getting your video out to where you want it to go. The shows all go to On Demand. On Demand is where it is at right now. People are going more for watching on their own time. BINGE Networks is a network for creators, created by creators. People just need to go to the BINGE app and search for videos to watch. Pricing on BINGE is for one full year. BINGE is the amplifier that will put you in new places and be discovered by a new audience. With a higher end, they have a pay-per-view where you set the price for people to have to pay. BINGE is putting those videos in front of new audiences for you. BINGE is taking the leg work out for you to discover new viewers. Repurpose IO will allow you to repurpose your Facebook or Youtube right to your BINGE account. You just need to enter your info in once and then you are ready to BINGE. for the Pay-Preview site, you get all the data to nail down your videos. Others, this is still a work in progress and will be added to. BINGE wants to be the Netflix for every day awesome!er OTT basically means "Over The Top," A.K.A. not paying your cable bill!
62 minutes | Aug 20, 2018
How This E-Commerce Company Made $25k with YouTube
Dane Golden is a YouTube Marketing and Video SEO Expert. He’s a digital marketing strategist who specializes in helping companies drive conversion via YouTube and Facebook video using a content marketing approach. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com People are searching for how to do something, they want to know how to do things. So if you have a problem people need solving, they are looking for a video to get that issue resolved. Every product is "bland" until you have a problem you need solving! Once an issue comes up for a person, your service or product becomes very important to them. Competed with a free product by showing a head to head comparison. It depends on how much quality people are looking to get out of a product. Targeted paid discovery is a very helpful tool to use. Only make a video on your expertise if the customer did not know you existed. You know your customers, what would they like to see from you to solve their problem. demonstrations are a great way to stand out among the other similar products you are competing with. If you can get people to keep coming back, then they will most likely become a customer.
63 minutes | Aug 11, 2018
YouTube Ads Helped This Startup Make $200 Million in Revenue Last Year
Bryant has over 10 years of SEM experience and has worked in-house for Fortune 500 companies like Choice Hotels Bryant is a fanatic in paid search and conversion rate optimization. Without the right messaging and design when a user gets to a landing page, you are essentially throwing money down the drain. Bryant is the Chief Consultant at Bryant Garvin Consulting - where he works with companies to improve their ROI from their marketing activities. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com Take the time to come up with a video that will engage your audience and sell them at the same time. You have less than 2 seconds to grab their attention before they have the chance to skip over your ad. But in the time to plan out your video! 95% of all our decisions we make are made unconscious then we use consciousness to justify the decision. You can have different emotions, but you need to be careful and not have it shift too quickly. Data can help improve your video. Remember people are there to interact with humans. You need to engage them so that when they are ready to buy a product in your field, that they go to your brand first. You want to embed your videos to your page too. People were being educated and sold before they even got to the website. Those that watched videos and interacted with it on the website had higher conversions. The selling points are above the fold!
55 minutes | Jun 18, 2018
How To Get Video Testimonials
Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the digital communication space to attract customers, increase sales, and retain clients. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com A testimonial is having someone saying something about what you did or didn't do for them. It is a different way to add a bit of flare to get your business out there. Testimonials are the best way to capture the experience a person has had with you. Unless they are very entertaining, they should be around 15 seconds. To get the best testimonials, you need to ask the right questions. You need to think about what you specifically want to get from the testimonial. Ask what follow up questions they may have to help give you future leads. The trick is to have a set of 4 to 6 questions and ask them in a row and now you have several clips at your disposal. You want them to say what comes to their mind first. If they begin to think it looks less natural. When getting the testimonial and think about how this will help your client. If someone does not want to be on camera still ask if you can use the audio or even just to have it to transcribe it later. Always have a mini tripod and mic on you for on the spot testimonials. You want to be prepared to let them know where the testimonial will be seen. If you need the testimonial bad enough, you can offer to let them edit out what they do not like. If you missed the moment to get a testimonial on video, just stick with a text-based testimonial. You can also put a testimonial requirement in your contract.
50 minutes | Jun 5, 2018
How To Get A Million Subscribers
Antonio Centeno is President of ATailoredSuit.com and the founder of RealMenRealStyle.com. He has created over 700 articles & videos on men's style, blogs over at the Art of Manliness, and is the author of the internet's best style eBook - A Man's Guide To Timeless Style. He has almost 2 million subscribers on his YouTube Channel and is here to share his secrets with you. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com When building your subscribers, do not focus on the numbers, solve a problem for potential subscribers. If you collaborate with people, you do not really say "No" to companies, but you can refer them to your partners. Collaborations is a huge reason in order to help grow your subscribers. Collaborate with other businesses and collaborate with your audience. You ARE NOT AN ISLAND! More people and different people are a key to growth. Go to where your audience will be and not where they are at the moment. Where will the market be? What tools will still be available to you? You can find events with people with similar interests and have that creative passion can help keep you motivated to keep going. Handoff tasks that are draining your energy. Just because you are a small business, doesn't mean you do not have value. Being small can be an asset. You are able to be more flexible. Find out where you can add value and what problem can you solve for your audience. Be aware of how people are responding to your service.
58 minutes | May 19, 2018
How To Get Amazing Audio On Videos & Podcasts
How to make AWESOME audio for your YouTube videos and Live shows? What's the difference between a jingle, a show drop, and a bumper? Mike is the creative director at Music Radio Creative. Audio production is his life. Mike is passionate about helping you to sound great! He presents a daily live stream about producing podcasts, cleaning up audio, improving the sound of your voice, creating music, sound design and more. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com Audio is EVERYTHING when it comes to video! The first thing you want to get your video sounding good at the source! You cannot fix everything in post. Next look at the parametric EQ and compression. A jingle is something that is sung or spoken. A show drop is a 3 or 4 second sound like a transition. No more than two voice actors for your branding. More than that will get confusing. In Adobe Audition there is a setting to chose between a male or female voice. Pitch shifting will help you to get your voice deep. But if you want a deep and full voice you want to use EQ. To figure out what your jingle should sound like, you need to know your style and who your audience is.
54 minutes | May 19, 2018
Work Smarter, Not Harder Building Your Brand
Building a brand is no easy task. Salma Jafri will share her brand building strategies that will have you working smarter and not harder. Salma Jafri is a YouTube Certified Video Content Strategist and an international speaker. She is the Founder of the #BeTheMedia Mastermind – a video training academy for entrepreneurs. She is a Channel Partner and Contributor at Entrepreneur.com and hosts a weekly video show on YouTube called “Be The Media”. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com See yourself as a CEO in order to succeed. You need to separate yourself from your brand to build it to where you want to go. Be The Media. We all as the ability to make videos and create our own shows. Don't wait for the moments of people inviting you to be a guest. create your own content and get your voice heard. If you are scared to get on camera, you need to practice and get used to how you look and sound on camera. If you feel you don't have anything to say, go into Facebook groups and posts and see if there are any questions you can answer, and start building up that database. You do not need the best equipment to get started. Just make sure to get a decent mic, and as you grow you will be able to invest more. Think about the end results of building your brand, each video will be created with that goal in mind. Turning viewers into subscribers is all about personality. Basic Brand Elements: You have to know your audience. You have to know your strengths Pick your topic that aligns with your brand.
41 minutes | May 7, 2018
Live Streaming Like A Boss
Chris Michaels is an author, entrepreneur and communications pro. He currently serves as the streaming industry evangelist and director of communications at Wowza Media Systems, Chris has spent 20 years providing strategic marketing communications counsel for many of the world’s largest technology companies, including Intel, HP, Microsoft, SAP and more than 100 startups. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast Today, more and more applications are building live streaming capabilities into their app. Live streaming and video are not just for businesses, even doctors are beginning to use video to allow them to engage much more and be more authentic. You have a REAL exchange with people while live streaming. With Wowza you can simulcast your live stream. Wowza allows you to stream in 4K video. You get a full professional broadcast capability. You are able to respond to comments and helps you stay engaged with your audiences. the higher your quality, the more people will want to tune into your live stream. Find the best tools that work for you to help you create that professional looking live stream. The tools you use should be the ones that work best for the type of content you are providing.
50 minutes | Apr 29, 2018
Why The Right Videos Can Increase Your Traffic
Today we talk with Tommie Powers aka "Tommie Traffic" who will be sharing his strategies for a huge return on YouTube ads. Tommie Traffic is the founder of Video Ads Academy with over 15 years experience in digital marketing. As a result of spending north of $50M, his advertising strategies have been used to catapult one company to #134 on the INC 5000 in 2 years, scale multiple 7 and 8 figure brands, and even used by top growth hackers in Silicon Valley. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com It does take more effort to create a video ad that will drive traffic on YouTube, and you need to play the long game on YouTube. The customer value is so much higher on YouTube compared to other social media platforms. YouTube ads just provide a more profitable client. Every type of product or service will do well. It all boils down to your message and offer. Do you have an offer that your market wants/needs at a high level? Can you create a message to make them see the wants/needs? Remember traffic is a commodity. It is more about what you are selling than the length of your video ad. You want to create conversations with your messages. Your sequence and content all depend on what your product is. Is what you are selling a big or small commitment to your clients? You can use Ad words and Google shopping for your videos. You can target your video ads to run on certain YouTube channels.
66 minutes | Apr 18, 2018
Million dollar Brand Secrets For YouTube
We are talking with Jeremy Vest who is the video marketing director for brands and coaches several of the video marketers you see on stage. His customers have over 2 billion organic video views and over 10 million subscribers. Jeremy is the founder of Vidpow and Video Marketing World. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com The best thing you can do on Youtube is to be an individual than a brand. People like people and a brand is not a person. Having a human voice for your channel, it is so much easier to grow your channel. They are coming to your channel to see YOU and not exactly what you are teaching or showing. You need to really understand what your goals are. The goals need to also be realistic. Remeber, views do not equal sales. Set up a tracking on your conversion so you can offer more than just a number of views that did not bring in any sales. You need to provide value to get people to care about your video. You want to communicate within the first 30 seconds what your channel is about and what you will provide the viewer. You need the strong hook then let them know why they need to listen to you. You want your Call To Action at the beginning of the video. The call to action needs to be relevant to your video. If the goal is to sell something, you are not going to ask them to subscribe. You need to be consistent with your ask and know exactly what you want. Content marketing is not the same as advertising. You need to give someone a reason to click and watch your video. Your video should be as long as people are engaging in it.
52 minutes | Apr 15, 2018
Making A Fortune On YouTube
Matt Furman has practiced magic for 20 years, actually quitting med-school in his early years to pursue his passion and now performs 200 events per year for celebrities, private and corporate parties and more while growing his YouTube channel to over 35k subscribers to date. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com Getting the magic trick and the crowds' reaction. They are equally important to put together a great video. YouTube videos can be a great way to get exposure for your business. YouTube can be a great portfolio for you. If "YouTube" is in the link more people are willing to click on it from an email as opposed to some random unknown link. You have to produce excellent content! For video where continuity is important like magic tricks, filming and editing can take some time to create a great and smooth video. If Your content and quality are not good, you will not grow your YouTube channel.
52 minutes | Apr 9, 2018
The Power Of Video In Your Merch Business
🔴 New tactics to Boost Your Sales and Grow your brand - WITH MERCH! We dig into how to use AmazonMerch to add branded products to your offerings. G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com Amazon Merch is 100% FREE! When you use Amazon Merch, is that you will not have any inventory to worry about. Amazon Merch will print on demand. Most people's first stop for items is Amazon. You shouldn't be working so hard for so little, Amazon makes making some extra money from things like printed shirts EASY! It cost nothing to use at all. You get the royalty from Amazon. Think about using this as brand awareness. Amazon Merch is still a growing platform and you will have access to more items in the future. The #1 search result on Amazon is not "Price," it is "PRIME!" Anyone can sign up for Amazon Merch. You do not need an audience. You can get organic audiences, which could be free money. BUT! It is not guaranteed. Build a social media page to help build your audience and drive traffic.
51 minutes | Mar 23, 2018
Get HIGH TICKET Clients with Facebook Live Video
Our guest today is realtor Ryan Rodenbeck who is using FB live to get high ticket clients and is sharing some of the strategies he uses! G E T L I V E A L E R T S: TheBusinessOfVideoPodcast.com G E T H I G H T I C K E T C L I E N T S: Biztubeacademy.com G E T M Y L I V E S T R E A M G E A R G U I D E: livestreamgearguide.com HOW DO YOU GET HIGH TICKET CLIENTS? Leading consumers down a sales funnel is the future! The job is to bring in leads. Bring something to your audience that you are passionate about that is too much for them to handle on their own. Produce a professionally looking facebook live, then take that and repurpose and edit the video. Lure them in on a very big Facebook post, and re-target them. Cut up your Facebook live into segments for YouTube. Take the pain points of your audience to help walk them through them. You need to be precise when making videos for your sales funnel. Re-target the next big issue to your customers. Insert your branding elements into your repurposed video, and other images as well.
56 minutes | Mar 18, 2018
How To Cultivate a MASSIVE Facebook Live Auidence
Ariel Viera of the Urbanist is generating a huge following with engaging and entertaining #FBlive stream shows. Find out his top tips RIGHT NOW! G E T L I V E A L E R T S: thebusinessofvideopodcast.com You need a story with a driven purpose! You can immerse someone with you using Facebook live. You want your audience to share your experience with you during your live broadcasts. If you are going on location, make sure you KNOW your location. You want to have a narrative with your Facebook live broadcast to engage your audience. Do your research before going live!!! Talent comes with doing many broadcasts. Start out with a basic outline. Have about 5 different points, but it is okay to go off script at times. fill up your brain as much as possible with the topic of your broadcast. Generally, it is okay to film in public places, as long as you do not have bad intentions. You do need to be careful of copyrighted music in the background. You can give a shout out to a person, business, or special offer for a share of your live broadcast, You want to aim high with collaborations. YOU HAVE SOMETHING TO OFFER!
58 minutes | Mar 11, 2018
How Visual Authority Will Help You Get More Views!
Craig Carpenter hangs out at the intersection of creativity, technology, and determination where he creates tools and resources for uncommon brands. He’s the mastermind behind Relay, a revolutionary design automation tool for non-designers, digital agencies, companies, and organizations to effortlessly deliver unified visual messages to every online channel. Check out this completely innovative approach to a challenge that we’re all faced with at relaythat.com. You’ve never met anyone quite like Craig. But he hopes you do! G E T L I V E A L E R T S: TheBuisnessOfVideoPodcast.com G U E S T ' S L I N K: RelayThat.com Giving people the visuals to go out and test different samples and see which works. For visuals, KEEP IT SIMPLE! You want a simple, clean design that has a purpose. You can resize it to another channel with just one click, in real time. You will see instantly your graphic in templets for multiple social media channels. Visuals need to be engaging and start a conversation. You need to honor the platform you are posting on and make it look less like an ad. Many people are taking old blog posts and turning them into visual content. Look for main bullet points from the blog and create 3 to 5 different visuals. It is so much easier and less time consuming to repurpose old content instead of creating new content. If you do not understand design, you do yourself a disservice when you try to create your own graphics or logo. Many people tend to overthink the design process. Relay That removes the "I will know it when I see it." You see several different layouts of your visuals. This helps designers save time not wasting their skills and creativity on just changing sizes for social media banners that are always changing.
56 minutes | Feb 23, 2018
How To Have MASSIVE Growth On YouTube
Alex Guberman is one of the original 3,000 Tesla Model S owners and a founder of the oldest and largest Tesla Model S communities on Facebook and is going to share with us the tactics he used to get 10k subs on his YouTube Channel. G E T L I V E A L E R T S: thebusinessofvideopodcast.com D I D Y O U H E A R T H E N E W S ? https://marketingland.com/vimeos-live-simulcasting-facebook-youtube-twitch-periscope-comes-catch-234606 Tactics To Grow Your YouTube Channel to 10K Go look at your video's analytics! Watch time > Views #1 Make it into a business #2 Hire a coach #3 Make videos people watch #4 Make sure your homepage is attractive #5 Do AV split testing Do what people want you to do!! You absolutely need good graphics, no question you will need to hire someone if you are not a graphics designer. People need to know within 3 seconds what you are going to for them! Thumbnails are very important to get people to click on your video. You need to do an AV split test on your thumbnail. Go to Tube Buddy for the test. People respond to faces on thumbnails. Everyone can do these tactics.
47 minutes | Feb 18, 2018
How To Use Video Cards To Grow Your Business
Martin Permensky, founder of TheVideoCard which offers business owners video business cards, video brochures, and video cards to grow their business. You can now share all your work with a simple flip. No wires, no networks, no network security concern - it's video at your client's fingertips. G E T L I V E A L E R T S: thebusinessofvideopodcast.com The video cards are a way to deliver your content to your customers. They all play high-def video with clear audio! The second the card is opened, the video starts playing right away. There are different cards you can choose from. Some cards have buttons so you can upload more than just one video! The cards are more for a more personal connection unlike trying to market a video on Facebook to get new clients. These cards are very helpful if you are at a trade show. WHO USES VIDEO CARDS AND WHO SHOULD THEY SEND THEM TOO? Can be used as an invitation to an event or special offer. They are great for your promotional material like a video brochure. There are many different sizes to choose from. The biggest is 10 inches. They are also small enough to 1 inch, possibly as a video badge at a conference. You can get a business card size video card to hand out. It has a USB hook up so you can charge the card. You cannot replace the content on the card given to you. The memory on the is 128 MG to default, but you can order one with more memory. It is a simple LCD screen. Every order will be a custom order.
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