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Brenden McClenahan is the owner of Cupla Media, a company that helps psychotherapists connect with their ideal clients through video. Brenden owns Cupla Media with his brother Connor who is a psychotherapist.   What we cover in this interview: How a video can help your website click through to call to action rate How to make the prospective client the hero rather than you as the hero How to use story to draw potential clients to your private practice How to identify your ideal client   Resources: Free Ebook on how to use video to book more psychotherapy clients: cuplamedia.com/ebook cuplamedia.com PracticeShorts.com

Allison Puryear is a LCSW with a nearly diagnosable obsession with business development. She has started practices in three different cities and wants you to know that building a private practice is shockingly doable when you have a plan and support.   What you will learn in this episode: How to get over money blocks as a clinician What social media platforms to focus on and how to protect yourself as a clinician on social media How to get over the fear of starting a private practice How to become business minded in building your practice How to make the leap into full time private practice after working for an agency How to find your ideal client and write effectively to attract your ideal client on your website Common struggles therapists have when starting a private practice and how to overcome them How to network effectively for both introverts and extroverts   Please visit our website for more free resources to grow your therapy practice:  TheBusinessofPsychotherapy.com   Please "like" our Facebook Page for updates and tools to grow your practice:  facebook.com/businessoftherapy   Download the free resource "The Ultimate Guide to Building a Practice: brianjkang.com/guide  

Colleen West seen remarkable healing with EMDR. Colleen now integrates internal family systems, which is working with and healing ones internal traumatized child parts, so that she can help many more people who come to her. Colleen is a  licensed marriage and family therapist in the San Francisco East Bay.   What you will learn from this episode: How to work through scarcity to build a full private practice with a waiting list The importance of collaborating with other therapists in consulting groups to build connections and create referral partners outside of your specialty Specializing or being a generalist as a psychotherapist Using video and websites to build a private practice The importance of a professional headshot How to make the leap into adding consulting groups into your business   Please visit our website for more free resources to grow your therapy practice:   TheBusinessofPsychotherapy.com    Please "like" our Facebook Page for updates and tools to grow your practice:   facebook.com/businessoftherapy   Download the free resource "The Ultimate Guide to Building a Practice: brianjkang.com/guide

Since 2009, Jennifer Sneeden has been helping psychotherapists all over the world build thriving private practices. She knows how frustrating it is to have passion for your work but no idea how to find clients because struggled with this in her early years. She's committed to elevating the entire field of private practice by giving therapists the tools they need to be successful.   What you will learn from this episode: How to get into a business mindset to grow your private practice How to know your numbers in your private practice What strategies to utilize for marketing your practice How to get past the initial struggle of starting a private practice How to avoid shiny object syndrome Using Online Marketing for to build your private practice How to grow your private practice to six figures and beyond Specializing vs. Generalizing for your psychotherapy practice How to focus on the things you can control for improved success The difference between a cost and investment in business How to build a practice without networking and having to pass out business cards   Please visit our website for more free resources to grow your therapy practice: TheBusinessofPsychotherapy.com   Please "like" our Facebook Page for updates and tools to grow your practice: facebook.com/businessoftherapy   Download the free resource "The Ultimate Guide to Building a Practice: brianjkang.com/guide

In this mini episode, Brian Kang discusses the two things to change on your Psychology Today and other online profiles to stand out from the crowd of other therapists and to increase your visibility. Please visit our website for more free resources to grow your therapy practice: TheBusinessofPsychotherapy.com Please "like" our Facebook Page for updates and tools to grow your practice: facebook.com/businessoftherapy Download your free resource "The Ultimate Guide to Grow your Therapy Practice" at http://brianjkang.com/guide

Dr. Michi Fu is an educator, trainer, consultant and writer. She has a prviate practice with locations throughout California, including telehealth. She is an Associate Professor at the Alliant International University. Her specialty areas are related to women's issues, trauma, sexuality, couples/families counseling and cross cultural psychology (especially Asian American mental health). In her spare time, she's enjoyed performing with Cold Tofu improv troupe.   What you will learn from this episode:   How to get your first private practice clients Making the leap from part time to full time private practice How to find business mentors How to ask for help in business from a peer group and not be isolated How to form strategic alliances to build relationships in community How to effectively work with clients from different populations and different cultures The advantages and disadvantages of Tele-health and how to stay HIPAA compliant Ways to market yourself and your business if you are an introvert How to spark creativity in business and your practice by doing things outside of your business Specializing or being a generalist as a therapist   Show Notes for this episode: brianjkang.com/businessoftherapy/6 Please visit our website for more free resources to grow your therapy practice: TheBusinessofPsychotherapy.com Please "like" our Facebook Page for updates and tools to grow your practice: facebook.com/businessoftherapy Download your free resource "The Ultimate Guide to Grow your Therapy Practice" at http://brianjkang.com/guide

Learn how to fill your psychotherapy private practice here: http://bit.ly/2lJdgZZ Alison Pidgeon, MA, LPC is a licensed professional counselor and the owner of Move Forward Counseling in Lancaster, PA. She employs four therapists and a virtual assistant in her women’s issue-focused group practice. Once a director at a community mental health clinic, Alison took the brave leap into full-time private practice. What started out as a solo private practice quickly grew into a group practice. In her second year of business, Alison quadrupled her practice's gross profits and surpassed the six-figure mark. Most of all, she was able to achieve this while operating a practice whose clientele is 95% insurance based. Now Alison has joined with Joe Sanok, from Practice of the Practice, as a consultant for other private practice owners. She loves being an entrepreneur and helping others achieve their dream of being their own boss. Alison’s specialties as a consultant include educating other clinicians about how to have an insurance-based practice and how to grow a solo practice to a group practice. In addition to her work as a counselor, Alison authors a regular column in a local lifestyle magazine, Susquehanna Style, discussing issues related to mental health. She has also been featured on the Practice of the Practice podcast and The Therapist Experience podcast. What you will learn from this episode: How to go make leap from full time job to starting a private practice How to grow from solo practitioner to forming a group practice How to choose the right insurance panels to work with What to look for in hiring a virtual assistant How to market a new private practice Ways to get over the mental blocks of marketing yourself and your private practice How to become business minded in growing your psychotherapy practice Learning from mistakes to get to the next level in your business Show Notes for this episode: brianjkang.com/businessoftherapy/5 Please visit our website for more free resources to grow your therapy practice: TheBusinessofPsychotherapy.com Please "like" our Facebook Page for updates and tools to grow your practice: facebook.com/businessoftherapy Download your free resource "The Ultimate Guide to Grow your Therapy Practice" at http://brianjkang.com/guide

Joe Sanok is a speaker, therapist, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, Chris Ducker, Rob Bell, Glennon Doyle Melton, and Lewis Howes, Joe is a rising star in the podcasting world! Joe is a writer for PsychCentral, has been featured on the Huffington Post, Reader's Digest, Bustle, and Yahoo News. He is a keynote speaker, author of five books, and is a top ­consultant. What you will learn from this episode: How to go from new private practice psychotherapy owner to having a full practice How to slow down and turn of technology to spark more creativity in life and business Three tangible tips to get more clients for your therapy private practice When to transition from full time job to full time therapy private practice owner How to become comfortable with charging money as a therapist Ways to become business minded in building a private practice while staying true to who you are as a clinician Show Notes for this episode: brianjkang.com/businessoftherapy/4 Please visit our website for more free resources to grow your therapy practice: TheBusinessofPsychotherapy.com Please "like" our Facebook Page for updates and tools to grow your practice: facebook.com/businessoftherapy Download your free resource "The Ultimate Guide to Grow your Therapy Practice" at http://brianjkang.com/guide

Ernesto Segismundo Jr. Licensed Marriage and Family Therapist and founder of FYLMIT.com videographer for mental health therapists. Ernesto received his undergraduate degree in psychology from Biola University and received his Masters of Science degree in Clinical Psychology from Vanguard University. Ernesto has 10 years of clinical counseling experience working in settings such as group homes, domestic violence shelters, churches, and outpatient programs. Ernesto treats marriage and family relationship problems. Ernesto also treats individuals suffering from depression, anxiety and addiction. In addition, Ernesto treats victims of domestic violence, physical, sexual and emotional abuse. Ernesto utilizes EMDR (Eye Movement Desensitization Reprocessing) to treat PTSD. Along with Ernesto’s counseling experience, he has conducted various classes and seminars concerning relationships and mental health related topics such as parenting, substance abuse, maintaining healthy marriages, private practice, social media, and video marketing and managed care practices. Ernesto is currently an adjunct professor at Hope International University and has a private practice with offices located in Pasadena, San Pedro, Huntington Beach and Brea, California. Ernesto also supervises three pre-licensed therapist in his private practice (California Altura Vista). Ernesto is available to provide mental health services for families, couples, and individuals. Ernesto is also available to provide workshops and seminars for your organization and agency. Contact him today to schedule an appointment or consultation.   What you will learn in this interview:   How to grow a successful psychotherapy practice Using video marketing to grow your private therapy practice What equipment to utilize to begin filming yourself How to get over the fear of filming yourself How to grow your practice from solo practitioner to group practice and adding supervision Getting over the fear of public speaking and facilitating workshops to grow your private practice Becoming business minded and entrepreneurial to have a successful and thriving psychotherapy private practice How to create multiple streams of income as a clinician How to use social media to market yourself as a therapist   How to get in touch with Ernesto Segismundo:   fylmit.com   Show Notes for this episode: brianjkang.com/businessoftherapy/3 Please visit our website for more free resources to grow your therapy practice: TheBusinessofPsychotherapy.com Please "like" our Facebook Page for updates and tools to grow your practice: facebook.com/businessoftherapy   Download your free resource "The Ultimate Guide to Grow your Therapy Practice" at http://brianjkang.com/guide

Dr. Mat Park is the Director of Consulting at Park Counseling & Consulting, LLC and creator of the Mental Performance Program. He is a high performance coach and a mental skills trainer for teams and organizations, including Duke University Men's Golf Team, Web.com PGA Tour professionals, LPGA Tour professionals and highly ranked junior golfers. In addition to his consulting practice, Dr. Park works at NASA as an Organizational Development Specialist under the AETOS contract assisting teams, executives, and leaders in achieving optimal performance through leadership and organizational development. As a former Assistant Professor at John F. Kennedy University in the Sport Psychology Department, Dr. Park integrates research and practical tools to help generate change and performance effectiveness. Dr. Park's wife, Julia, runs her own psychotherapy practice. She is a licensed marriage and family therapist in California and Alabama and is currently a managing partner at Huntsville Psychotherapy and Counseling Services. Julia specializes in couple's counseling using the Gottman Method. As a Gottman specialist and workshop leader, Julia facilitates Gottman workshops throughout the Tennessee Valley. Both Mat and Julia found that having a niche is extremely important in being able to successfully market yourself. Creativity, power of association, specialization, as well as lessons learned of starting their own private practice is what Mat will be sharing with us today.   What you will learn in this episode: How to focus on a speciality or niche to grow your psychotherapy practice business How to get over the fear of marketing yourself and your psychotherapy business Ways to use connection and listening skills to gain more business How to ask for referrals from your network How narrowing down and focusing to a particular niche will open up new opportunities rather than hinder you from seeing people outside of your speciality Show Notes for this episode: brianjkang.com/businessoftherapy/2 TheBusinessofPsychotherapy.com Please "like" our Facebook Page for updates and tools to grow your practice: facebook.com/businessoftherapy Download your free resource "The Ultimate Guide to Grow your Therapy Practice" at http://brianjkang.com/guide

Courtland McPherson is a Licensed Clinical Social Worker specializing in psychodynamic psychotherapy. He is a clinical supervisor and case consultant. He is the owner of Little Red Telescope a private psychotherapy practice.   Courtland shares how starting businesses like selling candy as a child, starting a Disc Jockey company and working in commercial real estate helped him start his private practice.   He currently sees patients in his private practice located in Alameda, CA, is a public speaker, workshop facilitator and helps other psychotherapists grow their private practices through consultation and business planning.   What you will learn in this episode:   How to connect with other people in your community to grow your private practice How to grow a private practice without having experience starting a business Ways to get over the fear of networking Becoming aware of the self doubt of starting a private practice and pushing past it How to promote yourself and your business without being pushy Surrounding yourself with people that will support your business and not bring you down Starting with the “why” of your business Using intentionality to create a private practice and life that brings you energy Writing down business goals Starting a business plan to have a roadmap of building a private practice Show Notes for this episode: brianjkang.com/businessoftherapy/1 For more free resources, interviews, videos check out our website: TheBusinessofPsychotherapy.com Please "like" our Facebook Page for updates and tools to grow your practice: facebook.com/businessoftherapy Download your free resource "The Ultimate Guide to Grow your Therapy Practice" at http://brianjkang.com/guide

Welcome to The Business of Psychotherapy podcast! This is a podcast for psychotherapists in private practice that wants tools, tips, and resources to grow their business. Future episodes will be about different business topics as well as guest interviews   Download your free resource "The Ultimate Guide to Grow your Therapy Practice" at http://brianjkang.com/guide