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The Culinary Creator Business School Podcast

74 Episodes

24 minutes | Apr 11, 2023
Is the Price Right? 3 Key Questions to Ask Before Lowering Your Prices
Have you ever been tempted to lower your price? Are you worried that no one is buying because your prices are too high?If you’ve ever felt that your class, membership or course price was just too high, you’re not alone. The hard-to-resist temptation to change your price in order to boost sales is REAL. But before you go down that path, I want to make sure you’re making a data-informed decision. In this episode, I’m sharing 3 key questions to answer that’ll help you understand why your offer might not be selling…without touching your price.SUBSCRIBE, RATE & REVIEW Want to support our podcast and help it grow? One of the best things you can do is leave a rating and review wherever you tune in. Thanks so much!HELPFUL LINKS Grab a copy of Chill and Prosper (Amazon affiliate link) Sign up for my FREE Culinary Roadmap: 11 Steps to a Life-FirstOnline Culinary Business Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
46 minutes | Apr 4, 2023
Lessons Learned From 10+ Years of Teaching Online with Meghan Telpner
What if you could tap into the mind of one of the most experienced online business owners in our space? That’s exactly what you’ll get inside this must-listen interview with Meghan Telpner, bestselling author and founder of the Academy of Culinary Nutrition.In this episode, Meghan generously shares her lessons learned from 15+ years as an entrepreneur—with 10 of those as an online educator. Meghan is an open book as she gives us a peek behind-the-scenes of how she started the Academy of Culinary Nutrition, grew it to 300-400 students year after year—and why she almost walked away from it all in 2022.No matter your background, niche, or experience level, this interview will undoubtedly inspire you to build an online culinary business that best serves you and your community. SUBSCRIBE, RATE & REVIEW If you love this podcast and want to give us your support, please leave a rating and review wherever you tune in — especially Apple Podcasts. This goes a long way in helping us get in front of other culinary solopreneurs like you! HELPFUL LINKS Visit the Academy of Culinary Nutrition and the new Clubhouse Community Learn more about Meghan Telpner Take the next step and learn more about my beginner done-with-you program, The Online Jumpstart! Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
22 minutes | Mar 28, 2023
How to (Actually) Boost Your Confidence as an Online Culinary Solopreneur
 What’s the secret to being truly confident in your business? We’re diving into that big question and more in this week’s episode! Lately, I’ve been in so many conversations with culinary solopreneurs who tell me that there’s something they know they need to do, but their lack of confidence is holding them back from doing it. In this episode, I’m sharing my framework for how to overcome your lack of confidence and move forward, despite not feeling like you have it all figured out. Because let’s be honest: no one has it all figured out! With this framework, you’ll be able to tackle anything that’s ahead of you, big or small. And, you can even use this approach to help your students overcome their lack of confidence too. SUBSCRIBE, RATE & REVIEWWant to support our podcast and help it grow? One of the best things you can do is leave a rating and review wherever you tune in. Thanks so much! HELPFUL LINKS Listen to my interview with Jillian Leslie in Episode 48 Learn more about my beginner done-with-you program, The Online Jumpstart! Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
46 minutes | Mar 21, 2023
The Truth About What It Really Takes to Scale Your Business with Bjork Ostrom
Who wouldn't want to scale their business? When you think about scaling, or growing, your business — does it seem like an absolute no-brainer “yes!” Or, do you feel some hesitations around the idea of taking your online culinary business of the next level? In this episode, Bjork Ostrom from Food Blogger Pro shares his honest take on what it takes to scale a business. And it might surprise you! With over 10 years of experience as an entrepreneur in the online space, Bjork gives us a behind-the-scenes look into how he and his wife Lindsay approach their very successful blog, Pinch of Yum, and their portfolio of online businesses. In this show, Bjork shares: The story behind their food blog, Pinch of Yum, which now gets 4-5 million page views per month! How to think about growth when you’re a solopreneur The importance of redefining what success means to you …and much, much more!I can’t wait for you to dive in! This episode will undoubtedly plant some new seeds for thought in your entrepreneurial mind especially as you think about how you want to grow your business. SUBSCRIBE, RATE & REVIEW Want to support our podcast and help it grow? One of the best things you can do is leave a rating and review wherever you tune in. Thanks so much! HELPFUL LINKS Check out Bjork’s portfolio of businesses at Tiny Bit and Lindsay’s blog, Pinch of Yum. Get on the list for our upcoming special event (and you’ll also access our free Culinary Roadmap!) Tune into my interview with Bjork on the Food Blogger Pro podcast Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
24 minutes | Mar 14, 2023
How Being Your True Self Attracts Your Ideal Students in Your Online Culinary Business
This is the advice you didn't know you needed to hear. This week’s episode is inspired by the many recent conversations I’ve had with culinary solopreneurs who are struggling to attract their ideal students.Week after week, they create content on Instagram and their blog, but it doesn’t get the engagement they hoped for—and they can’t help but wonder why."Why isn't anyone commenting on my posts?""Why doesn't anyone sign up for my freebie?""Why isn't my course selling?"Maybe you're asking yourself these questions too?Well if so, you’ll definitely want to tune in, because I’m sharing the secret ingredient to attracting your ideal students. We’re diving deep into how showing glimpses of your true self—outside of the food world—can help bring people to you who are genuinely excited to learn from you.SUBSCRIBE, RATE & REVIEW Loving this podcast? Want to help us by spreading the word? Leave a rating and review wherever you enjoy your podcasts. It would mean so much to us!HELPFUL LINKS Watch our new free masterclass to learn how to create an online culinary business and our new program, The Online Jumpstart™️! Send me a DM on Instagram and let me know how you liked this episode! Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
50 minutes | Mar 7, 2023
Why Julia Turshen Opens Up Her Kitchen to the World Every Sunday
Week after week, cookbook author and cooking teacher Julia Turshen opens her kitchen to the world...Since 2021, Julia Turshen has logged into Zoom practically every Sunday to cook with eager home cooks from around the world.Once a temporary replacement for book tour demos during the pandemic, Sunday cooking classes are now a key pillar of Julia’s week. She’s swapped random makeshift demo kitchens for her comfortable and familiar kitchen in her Hudson Valley farmhouse.And in Julia’s words, “I went from enjoying those [cooking demos] the least to enjoying those the most.”In this episode, Julia shares all the details about how she started her journey teaching cooking online, valuable lessons learned, plus surprising insights she’s discovered along the way. I can’t wait for you to hear all that Julia has to share! SUBSCRIBE, RATE & REVIEW Do you love listening to this interview with Julia? Are you a fan of this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!HELPFUL LINKS Read Julia’s piece in Bon Appetit, A Home for Queer Domestic Life Every Sunday on Zoom. Visit Julia’s website and check out her upcoming classes! Watch our new free masterclass to learn how to create an online culinary business! Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
24 minutes | Feb 28, 2023
The Strategy Strata: Rethinking What It Means to Teach Online
What if teaching online was the vehicle, not the destination? Today, we’re going deep into one of the biggest breakthroughs I’ve experienced over the last several months. While working with my students inside Culinary Creator Business School, I realized that so much of what we were doing was beyond just how to teach a 90-minute Zoom class.We were diving into strategies such as how to grow your audience through developing a signature talk and pitching podcasts, as well as how to create your own podcast. Online classes were just a small part of the overall online business puzzle. That’s when I had an a-ha moment that lead me to create my special 3-part framework called the Strategy Strata.In this episode, I’m sharing my Strategy Strata, which breaks down the 3 different levels of strategy based on key criteria. No matter if you’re a beginner or experienced solopreneur, you’ll get more clear on your next steps after listening to this episode! I can’t wait for you to tune in.SUBSCRIBE, RATE & REVIEW Enjoy this episode? Leave a rating and review wherever you enjoy your podcasts to help us grow!HELPFUL LINKS Watch our new free masterclass to learn our 4-step framework to teaching online and the details of our new program, The Online Jumpstart™️! Get on the waitlist for The Profit Parfait™️ (for experienced business owners) Send me a DM on Instagram and let me know how you liked this episode! Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
23 minutes | Feb 21, 2023
Alignment Over Perfection: What’s Ahead in 2023
I’M BACK!In this episode, I’m excited to share what’s been happening over the last several months and what you can expect going forward. We’ll be chatting about alignment versus perfection, especially in light of my own realization that I wasn’t fully aligned with my business at the end of 2022. I’m also sharing the new vision and mission for Culinary Creator Business School plus how we can work together, no matter where you’re at in your culinary business. SUBSCRIBE, RATE & REVIEWDo you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow! HELPFUL LINKS Watch our new free masterclass to learn our 4-step framework to teaching online and the details of our new program, The Online Jumpstart™️! Get on the waitlist for The Profit Parfait™️ (for experienced business owners) Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
23 minutes | Aug 16, 2022
4 Proven Ways to Make Money Teaching Online
This episode answers one of the most common questions I get asked..."What should I sell online FIRST?"After working with hundreds of chefs, I know that getting started is the hardest part. If you don't know what to sell, how the heck are you going to make money teaching online?In this show, I'm sharing the 4 proven ways to make money teaching online AND which option is the best for you right now. I've also included a BONUS workbook to help you get organized and give you clarity! SUBSCRIBE, RATE & REVIEW Do you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!HELPFUL LINKS Download the Bonus Workbook Connect with me and send a DM on Instagram Learn more about Culinary Creator Business School Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
43 minutes | Aug 9, 2022
Say Yes First: The Story Behind a Profitable Virtual Corporate Event Biz with Jennifer Clair
Imagine this, chef...You get an email from your dream corporate client asking if you’d be able to teach an online cooking class for their team.One catch: they need 40 ingredient kits. And you don't provide them...at least for now. You can either tell them, sorry, we don’t offer kits. Or, you can say YES…then figure it out. That’s exactly what our guest has done time after time in her career, including at the start of the pandemic when she took the leap online. In this episode, we're chatting with Jennifer Clair, culinary instructor and founder of Home Cooking New York, a recreational cooking school for home cooks in New York City. Jennifer is the former Food Editor at Martha Stewart Living and author of "Six Basic Cooking Techniques: Culinary Essentials for the Home Cook", a cookbook based on her best-selling cooking class. She also hosts Kitchen Radio, a cooking podcast that follows her into her guest’s home kitchens while they cook a dish together. Jennifer’s fearless approach to building and growing her business is admirable and as you hear her talk about how she navigated the pandemic, you can’t help but feel inspired and energized to take charge of your business and all of the opportunities ahead of you. SUBSCRIBE, RATE & REVIEW Do you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!HELPFUL LINKS Check out Jennifer's business, Home Cooking New York Connect with me and send a DM on Instagram Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
54 minutes | Aug 2, 2022
How Collaboration Can Be Your Secret Ingredient For Success with Amanda Haas
Are you scared that you don't know all the pieces that go into building a successful online culinary business? You’re not alone, chef!  In this episode, we get to know Amanda Haas, best-selling cookbook author and founder of the House of Haas cooking school. Formerly the Culinary Director at Williams-Sonoma, Amanda has years of experience teaching cooking with hundreds of recipes under her name.  Amanda shares the behind-the-scenes of her brand new online culinary business, including how she collaborated with a special someone to help bring her vision to life. You may be surprised to find out that it’s a fellow chef in the virtual space!Tune in to hear the juicy details about House of Haas. I guarantee you'll think about the power of collaboration in a whole new light. SUBSCRIBE, RATE & REVIEW Do you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow! HELPFUL LINKS Check out the Amanda’s Haas’ new brand House of Haas Visit Food La La by Lindsay Kinder Connect with me and send a DM on Instagram Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
14 minutes | May 11, 2022
Is It Time To Rename Your Culinary Business? {BIG News!}
Have you ever felt the urge to change your business’ name? Do you cringe every time you say it out loud? Today’s episode is about rebranding, specifically changing your company or brand’s name. It's an important decision you don't want to take lightly, so tune in to hear my top 3 criteria to consider when deciding if you should make the switch to a new name. This topic is very fresh in my mind because I just went through a renaming and larger rebranding process. And yes — I’m going to unveil my new name in this episode!Be sure to listen for my special announcement and a valuable free training event. SUBSCRIBE, RATE & REVIEW: Do you love listening to The Experiential Table? Leave a rating and review wherever you enjoy your podcasts to help us grow! HELPFUL LINKS: Sign up for the Zero to Zest private podcast series Check out the Episode Transcript Connect with me and send a DM on Instagram Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
25 minutes | Apr 12, 2022
3 Investments to Avoid When You're Just Starting Your Online Culinary Business
There are unlimited ways to spend money in growing your business. When you're just getting started, which investments are worthy of your hard-earned cash?This week's episode is inspired by that exact question, one that gets asked often by culinary business owners who are new to the online space.In the show, I’m sharing the 3 business investments you should absolutely avoid if you’re in the early stages of your business. These are common money traps that cause culinary business owners to get distracted from what really matters most in the beginning and can lead to spending more money down the road.But I won't leave you hanging there! I'll wrap up the show by sharing 3 smart and affordable investments that are crucial in the beginning stages of building an online culinary business. SUBSCRIBE, RATE & REVIEW: Do you love listening to The Experiential Table week after week? Help us grow! Please leave a rating and review wherever you enjoy your podcasts. We appreciate it so very much! HELPFUL LINKS: Access the free Business Cookbook and get notified when CCBS enrollment opens! Save on your email marketing with Flodesk (affiliate link) Check out the Episode Transcript Connect with me and send a DM on Instagram Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
21 minutes | Apr 5, 2022
3 Strategies to Adapt Your Online Culinary Business to Changing Times
If you care about the future of your online culinary business, you cannot afford to miss this episode. I'm talking about what's working now, given what's happening now. 💸 We're experiencing crazy inflation in the U.S.🇺🇦 There is a war in Ukraine.✈️ People are no longer sitting around indoors with nothing to do. Your online culinary business is impacted by changes in the economy, politics, and more. What worked in 2020 simply will not work today because the world - and your ideal students - are in a different place. Online learning isn't going away. The question is how are YOU going to stay relevant in this market and serve the people who need you the most? Tune into this episode to learn my 3 key strategies to help you stay afloat and even grow during these changing times. SUBSCRIBE, RATE & REVIEW: Are you a fan of the podcast? Do you always look forward to the next episode? Amazing! You can help us grow by leaving The Experiential Table a rating and review wherever you enjoy your podcasts.  HELPFUL LINKS: Watch the full video replay of this training Check out the Episode Transcript Connect with me and send a DM on Instagram Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
45 minutes | Mar 29, 2022
CCBS Student Spotlight: From 30+ Years of Teaching In-Person to Going Online with Jill Nussinow
Imagine being able to teach what you love for over 3 decades. …then, having to change it ALL within months. That’s the story of our guest, Jill Nussinow. Known as The Veggie Queen, Jill is a celebrated cookbook author and culinary educator with over 30 years of teaching experience. She focuses primarily on whole foods and pressure cooking. While her experience is rooted in in-person teaching, Jill has fearlessly brought her business online. She teaches virtual cooking classes, writes a popular email newsletter and also leads a 19,000-person Facebook group. Her ability to be nimble and pivot during the pandemic is remarkable. In this episode, Jill shares: How she got started with teaching cooking classes How she made the transition from teaching in-person to going online How she developed her niche (while avoiding boredom!) Finally, Jill is going to share her experience as a student in my signature program, Cooking Class Business School.  You won’t want to miss this episode, so grab a cup of coffee or tea and enjoy! HELPFUL LINKS: Follow Jill on Instagram Visit Jill’s website: The Veggie Queen Read the Episode Transcript Connect with me on Instagram Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
46 minutes | Mar 22, 2022
How to Use Your Voice to Stand Out From the Competition with Megan Porta
Have you ever wondered why podcasting is so popular these days? Believe it or not, we’re still in the early days of podcasting. The opportunity for you to grow your business over podcasts is massive — and our guest, Megan Porta, couldn’t agree more. In this episode, I had the joy of interviewing Megan Porta, the food blogger at Pip & Ebby and founder of Eat Blog Talk. Megan has published over 300 episodes of Eat Blog Talk since launching it in 2019. She’s experienced first-hand the power of audio and is passionate to help you start using your voice. In our conversation, Megan shares why audio is a game-changing medium and why every single business owner should consider using their voice as a tool to grow and engage with their community. After this interview, you’ll be inspired to add audio to your content strategy. And while podcasting is Megan’s preferred platform, she’s sharing plenty of alternatives that still leverage audio and take less than a minute to do! HELPFUL LINKS: Follow Megan on Instagram Visit Megan’s website Read the Episode Transcript Connect with me on Instagram Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
16 minutes | Jan 18, 2022
My Top 3 Predictions for 2022 in the Online Culinary Industry
Are you wondering what 2022 has in store for your online culinary business? It goes without saying that the last two years have been a rollercoaster ride for us all.  In the summer of 2021, life began to feel normal again, at least here in the United States. People hopped on planes to vacation with family and friends and re-experience life away from their laptops and Zoom meetings. Later in the year, we experienced a shift as Omicron took over the headlines and made us question our new normal, yet again. Of course, no one knows what 2022 will bring but I’m excited to share my thoughts based on the trends and shifts that I’m seeing in the online culinary industry. In this episode, I’m pulling out my marketing crystal ball and sharing my top 3 predictions for the year ahead. So get cozy,  pour yourself a cup of coffee or tea and join me as I share my take on the coming year! SUBSCRIBE, RATE & REVIEW: Are you a fan of the podcast? Do you always look forward to the next episode? Amazing! You can help us grow by leaving The Experiential Table a rating and review wherever you enjoy your podcasts.  HELPFUL LINKS: Join my FREE Planning Potluck starting January 24th! Check out the Episode Transcript Connect with me and send a DM on Instagram Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
46 minutes | Dec 21, 2021
The 4 Keys to Selling a Packaged Food Product with Alli Ball
Have you ever dreamed of seeing YOUR product on the shelves of your favorite grocery store? Do you even know how you’d get started? As a talented culinary pro, there’s a good chance it’s crossed your mind that you could sell your famous chocolate chip cookies or hot sauce that people can’t stop talking about. If this is something you want to explore, then you’re going to absolutely LOVE this episode with grocery expert Alli Ball of Food Biz Wiz. As a former grocery buyer turned wholesale consultant, Alli knows exactly how to go from an idea to the shelves of retailers. She has helped 1000s of brands do exactly that through her program, Retail Ready. In this episode, Alli is sharing her valuable 4Ps framework to help you think about the ins and outs of launching a packaged food brand. If you’ve ever thought about getting into the world of physical products, then you’ve got to listen to this interview with Alli! HELPFUL LINKS: Follow Alli Ball on Instagram and LinkedIn Check out Alli’s website Read the Episode Transcript Connect with me on Instagram Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
40 minutes | Dec 14, 2021
How to Design a Memorable Brand Experience with Lola Adewuya
If I asked you to describe the brand experience of your culinary business, what would you say? What would immediately come to mind? There’s a good chance you’d share your color palette, fonts, logo and perhaps a mood-board or two. So often we think of brand as the visual pieces that make up our business. But in this episode, we’re going to take this branding conversation to the next level with the help of our guest, Lola Adewuya.  Lola is the founder of The Brand Doula, a brand studio that designs brand experiences for modern entrepreneurs.  She’s also the creator of Brandland, an online program where she provides new business owners with the tools to take their products and brands into their own hands through in-depth content, guest workshops, and group coaching. Lola is sharing her valuable insights on how a memorable brand experience can attract our ideal customers, keep them loyal and grow our business through word-of-mouth referrals. In this show, we’re covering: The key difference between brand experiences and brand assets How to build a brand experience on your own (hello DIY!) Tips on where to find brand designers when you’re ready to hire help Lola is sharing a wealth of knowledge, so be sure to grab your pen and paper and get ready to take some notes! HELPFUL LINKS: Follow The Brand Doula on Instagram Check out The Brand Doula’s website Read the Episode Transcript Connect with me on Instagram Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
40 minutes | Nov 16, 2021
CCBS Student Spotlight: Cooking Up a Flexitarian Online Biz with Gwen Young
Do you have an unconventional career path that has lead you to the world of online cooking classes? If so, then you’ll love this interview with Gwen Young, a recent graduate of Cooking Class Business School (CCBS). Gwen took her information technology skills of her first career as a programmer, combined it with her stint as a secondary school teacher and sprinkled in all of her most recent experience running a veggie box delivery business to create It’s From Scratch. Her mission is to support people who have to cook for a “mixed economy” of omnivores, pescatarians, vegetarians and vegans. She does this through her interactive online flexitarian cook alongs! In this episode, you’ll discover how Gwen: Made the impressive transition from running an in-person business to teaching online Took her flexitarian classes to the next level with the content, community and coaching offered in CCBS Learned to make the most of the corporate client market through coaching in CCBS If you’re looking to get inspired as you think through your next move in the online cooking class space, then you’ll absolutely love hearing Gwen share her story. SUBSCRIBE, RATE & REVIEW:  Did you love this episode with Gwen? Want to hear more just like it? Support The Experiential Table podcast rating and reviewing this show! HELPFUL LINKS: Connect with Gwen on Instagram, LinkedIn and Facebook Visit Gwen’s website Sign up for Gwen’s free guide: 5 Meat Free Subs Your Flexi Family Will Love Register for my free masterclass, The 4-Step Framework For Profitable Online Cooking Classes Join The Experiential Table Facebook group Read the Episode Transcript Say hello to me on Instagram Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
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