26 minutes | Oct 15th 2020

Inspiring Possibilities: Virtual Conference Reflections with Jenni Sparks

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Newly installed as the U.S. Highbush Blueberry Council (USHBC) Vice President of Marketing & Communications, Jenni Sparks had an ideal introduction to the wide ranging world of the blueberry industry: attending last week’s Virtual Conference & Expo. In this episode, we get her initial impressions of the blueberry industry and reflect on the many presentations and keynotes given at last week’s conference. Host Kasey Cronquist, president of USHBC and NABC, is joined by Jenni Sparks, VP of Marketing & Communications for USHBC. “What stood out, number one, were the people...people who are extremely smart and truly believe in their product and are very excited about bringing those benefits to the consumer.” - Jenni Sparks“There was a lot of discussion about creating habits, so it’s not just a one-time purchase. It’s how do we get them coming back and wanting more and finding new and different ways to find [blueberries]?” - Jenni SparksThis episode features a conversation with Sparks. Topics include: Jenni’s background in the floral industryInitial impressions of the virtual conferenceImportance of adapting your product to consumer needsMaking research digestible for the consumer Driving “Boost of Blue” What “inspiring possibilities” means for the industry Crop Report - October 7, 2020 The Blueberry Crop Report is an update on crop conditions and markets throughout North America. In this episode, you’ll hear from Jason Smith in British Columbia, Doug Krahmer in Oregon and Luis Vegas with a report from Peru. This was recorded on October 7, 2020.
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