43 minutes | Feb 1st 2017

S1 EP3: 5 Steps To Grow Your Email List From Scratch

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Oh, the quest to build your email list (from scratch)…

Back when I launched my blog I remember having 4 people on my email list (my boyfriend was one of them) and thinking, how on Earth am I going to grow this list to 1,000 subscribers? Let alone 10,000, 100,000 and 1,000,000…?

It’s going to be impossible!

Now, in the spirit of complete transparency. I have a confession to make.

I didn’t take list building seriously until late 2015 when I was getting ready to launch my first online course, Zilch To Social.

Bad idea.

It hurt my sales and my pride. A lot.

Luckily, I course-corrected and over the past year, we’ve systematized the way we approach list building.

Adding 1,500 – 2,000 new subscribers to our email list every single month on autopilot and without using ads has been an awesome start (we plan to double those figures in the next couple of months).

It sounds totally weird to share that fun fact because only a couple months ago adding even just 100 new subscribers for free and without doing any kind of kahuna promotion felt like a marketing fairytale dream.

All this to say, if you’re trying to build your email list from scratch, there. is. hope.

I promise that building your email list gets way easier once you pick up momentum… So how do you pick up momentum?

By approaching list building as a business system rather than a one-off strategy.

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