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How do you achieve predictable fundraising success?  Well, nobody can predict how much money you’re going to raise. But if you follow the 5 steps of the fundraising flywheel consistently—over time— your revenue will grow.  And so will your career as a leader and fundraiser!  So today we’ll walk through each of the 5 parts of the fundraising flywheel in detail.  They are: Listen Engage Ask Celebrate  Report  Master these 5 steps, and you will raise more money—consistently.  Because you’ll have made donors an important part of your team, invited them to co-create the future with you, and created an emotional connection that leads to open hearts…and open wallets.  — ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/  🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1  Thanks for listening!  ----  #Fundraising #Nonprofit #Philanthropy #Marketing  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️For more information, go here: www.buildgood.com

Is it time we ditch the marketing funnel and replace it with a flywheel? Today we’re introducing the concept of the Fundraising Flywheel—a 5-step framework to help donors become an important part of the team and improve your fundraising.  The flywheel is simply our way of codifying the fundamentals of fundraising done well: Listen Engage Ask Celebrate  Report  A flywheel is like a big, heavy wheel that helps things keep moving. It's like a toy top that you spin.Once you get it spinning, it keeps going for a little while, even after you stop turning it. The Fundraising Flywheel works the same way. It’s a bit of work to get it spinning.But once you master the 5 parts of the flywheel, your fundraising flywheel will start to gain momentum reliably. With a lot less effort on your part. Your revenue will grow—and so will your career. — ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening!  ----  #Fundraising #Nonprofit #Philanthropy #Marketing  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com

Welcome to the first ever BG Live—a live recording of the podcast on Zoom that anyone can join. To make sure you're invited to future BG Lives, make sure to sign up for our email newsletter at www.buildgood.com.---You probably know charity: water to be an admired innovator in the fundraising world. They do things so wonderfully different. And they've set the gold standard for digital fundraising and online engagement. But in order to keep growing and reaching new audiences, the organization is testing out different mediums and channels. In this week's BG Live, Megan Toscano from charity: water gets into how the organization is diversifying their media strategy to broaden reach and achieve scale in the years ahead. In our chat, Megan talks about:  their online donor acquisition strategy  how they've tested direct mail their efforts using direct response TV ads how they go about organic social vs. paid ads how they're thinking about sustainable growth and reaching new donors  -- ➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com... 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ---- Interested in working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com 

On today's podcast, we're revising the best advice and proven practices on how to get more gifts in wills.For many of your donors, the gift they leave in their will might the largest gift they ever make to your charity. Not only that, but research has shown that donors who choose to leave a gift in their will, often times also end up increasing their giving while they're still alive. So in today's rewind, we're going back to some key insights our guests have shared on this podcast when it comes to legacy giving, including:  the difference a little legacy checkbox in a direct mail reply device can make why talking to donors about gifts in wills isn't about death, but about life  how printing little legacy nudges on stickers might be the best money you spend --- ➡️  Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔  Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️  And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com   

Today we're taking a look back at the best practical advice on monthly giving our guests have shared on the podcast. From what it takes to build a flagship monthly giving product, to tactical advice on upgrading monthly gifts, to how to resource a strong monthly giving program—we're revisiting "can't miss" content that'll help you build your monthly giving program.Featuring conversations with Vik Harrison (charity: water), Harvey McKinnon and Erica Erica Waasdorp. ---➡️  Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔  Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️  And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

Here’s a common pain point for many nonprofit CEOs and fundraising leaders: we’re spending too much time on the operations of the shop, and not enough time connecting with donors. There is a way to reclaim some of that time. But it’s not sexy.It’s not glamorous. It’s kind of a pain to implement at first. It’s for sure never a priority.But it will—in the long term—make your life and your work so much more effective. And that’s standardizing our operations with a series of SOPs, trainings, FAQs, templates and systems. Think of it as building an operating system for your fundraising operations.In today's episode, we are running a chat Louis Diez and myself had on the Donor Growth podcast. Here’s what each element of the operating system looks like:1) SOPs are standardized operating procedures. They show you what to do. Usually a step by step instruction, or a checklist. Most nonprofits probably have a basic 30-50 SOPs they could create today that are the core of their revenue ops.2)  Trainings show you how to think. They are usually a slide decks, videos, PDFs, courses or even books. 3) An FAQ knowledge base helps you avoid wasting time and answering the same questions over and over. A good FAQ base empowers your team to find answers quickly without getting bottle-necked by the leader.4) Templates show you how to work. A good template library is a giant shortcut so you don’t start from scratch every time.5) A project management system houses everything in one spot. Usually some sort of took like Airtable, Asana, ClickUp, Monday or even Google Sheets.Combined, this operating system will become the brain of your operations. 🧠To quote Louis Diez from the Donor Participation Project: "Lack of systems-thinking is what holds most nonprofit back from growing sustainably."In the latest Donor Growth podcast, we walk through each of these 5 elements of the nonprofit operating system in detail. ---➡️  Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔  Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️  And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

Do you shy away from building custom online experiences and automations because you think you need to hire a developer or know how to code?The good news is there are more and more completely no-code solutions available to nonprofits to actually build custom workflows and improve the donor experience.  You don’t need to be a developer in order to build something that will improve your efficiency and make the giving experience more enjoyable for your donors. In fact, today you'll hear from a frontline fundraiser who’s been experimenting with no-code and sharing his complete setup and systems. Daniel Lombardi is the VP of Donor Success & Revenue for Grand River Hospital Foundation. He has over 10 years experience in the nonprofit sector, and currently focuses on using technology to improve traditional fundraising methods and processes. On today’s episode, Dan will share how he built custom no-code workflows for Thank you emails Bulk emailing donors Tax Receipts Listen closely for a very helpful tip from Dan on how they manage to send 1:1, personal emails to thousands of donors at a time.  Follow Daniel Lombardi on LinkedIn No Code Nonprofit newsletter ---➡️  Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔  Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️  And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

You’ve often heard us talk on this podcast about getting closer to your donors and leading them toward making their best gift for your organization—a gift that is meaningful to them and increases their own sense of wellbeing. But how do you move beyond fundraising communications to building personal, 1:1 relationships?On today’s show, we’re talking to Michael Dixon from Responsive Fundraising about a framework that will help you think about how to deepen the relationship with your donors beyond just fundraising communications.  The framework is called The 3 Lanes, where each lane represents its own way of fundraising, and likely has a different meaning for your donors.  So as you listen to our chat, see if you can categorize your own fundraising activities and strategies and see which lane they fall into.  Responsive Fundraising website  Michael Dixon on LinkedIn ---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

There’s no way around it: our world is a mess. Giving has levelled off after a season of overwhelming generosity. We’re facing record inflation. The housing market is unpredictable. The stock market is a mess. Supply chains are broken. Society seems to be more polarized than ever before. And the ongoing war in Ukraine is ever-present in the public consciousness.  Regardless of how serious you may think things are, make no mistake: most people are paying more at the cash register when they’re buying food and fueling up the family van.  And chances are, most of your donors are feeling a little bit of insecurity—and a little bit of lack of control over what’s happening in the world. So what does that mean for your fundraising? On today's show, we're sharing part of a conversation Mike had with Dan Sonners on the Dynamic Nonprofits podcast about how to fundraise when the world's a mess.We look at the big picture, then go into some practical steps you can take today to make sure your organization is prepared for the worst.Make sure to check out the Dynamic Nonprofits podcast, and follow Dan Sonners on LinkedIn. ---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

For many of us who grew up with the internet, email marketing seems like a fairly established medium. But compared to most other forms of marketing and fundraising, email is still a relatively new format.  And it continues to change. So for today’s episode, we sat down with a fellow Canadian fundraising agency founder to look back at the last decade of sending emails for charities. Ben Johnson founded Frontier Marketing in 2010 when, before "remote work" existed, he moved his family from Vancouver to Victoria and left his job at Union Gospel Mission behind.  He’s been sending email campaigns since Obama's first year in office. He continues to advocate for good strategy and efficient fundraising as the lead strategist of Frontier Marketing. Connect with Ben on LinkedIn. ---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

What does a person get when they make a gift to charity? Most of the time, they’re not buying a product or service. They’re buying a story about the kind of person they are.And what they get in return is the way you treat them…and communicate with them…and update them.  So, isn’t it our duty to put a lot of thought and care into our donor communications? Don’t we owe it to our community of supporters—and the people we serve—to draw people closer to the work and treat them like they’re an important part of the team? Today’s guest just released a book to help fundraisers create sharp and surprising donor communications that do a much better job of raising money and retaining supporters. John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline. His new book is called Creative Deviations. It’s an anecdotal and thoughtful full-colour how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world. You can buy the book right here. I learn something new every time I talk to John, so I think you’re going to love this episode. ---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

If you’re a regular listener of this podcast, you know intuitively that the donor experience is more important than just getting the gift. Because a great experience leads to greater commitment, and loyalty and satisfaction…and yes, money in the long term.  But before you can improve the donor experience—and increase supporter satisfaction—you need to know how to measure it in the first place.   And we’re not talking about an annual donor survey.  Today’s guest is going to share the methodology his team developed to measure psychological need satisfaction after every single interaction a donor has with your organization.  We're talking to Kevin Schulman, the founder of DonorVoice, and DV Canvass. He’s also the managing editor of The Agitator Blog.  Him and his team are focused on using behavioural science to improve fundraising outcomes.And on today's show, we get into:  how to setup an ongoing business process to measure donor satisfaction how to use those scores to improve the donor experience the effectiveness of "nudging" in fundraising why the Net Promoter Score has no value for fundraising teams why the decision to give and the decision of how much to give are two separate—but related—decisions  Connect with Kevin right here. ---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

Have you ever walked into a meeting with a prospective funder feeling nervous? Maybe you weren't sure how to lead the conversation. Maybe you felt a power imbalance. Or maybe you felt like you were there to beg for money, rather than being there as an equal partner or peer.If you've been there, today's episode is for you. Meet Mallory Erickson. Her mission is to help people like you fundraise more from the right donors WITHOUT hounding people for money. Without feeling like you’re begging. Without feeling like you’re pitching. Without feeling weird and awkward about having the money conversation. In today's chat, Mallory walks through an powerful 5-question framework you can use at your next meeting with a prospective funder.  Connect with Mallory and learn all about her Power Partners Formula right here.---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

Have you heard of philanthropic psychology….or phil psych for short?  It’s the science behind fundraising that first and foremost cares about stewarding the love that is at the core of philanthropy. So instead of being focused on growing revenue from your donors, it’s focused on growing your donors' human capacity to love others—as well as themselves.  And when you help people grow their love for others and themselves, well...the money follows. And you end up raising a lot more. Today on the podcast, we get into how to thank your donors using the principles of phil psych with Professor Jen Shang—the world’s first PhD in Philanthropy, and the world’s only philanthropic psychologist. Jen goes through 5 different levels of thanking your donors. As you listen to this, see if you can rank yourself and find out what level you’re at. ---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact. ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

How important is your organization's brand when it comes to the success of your fundraising? How about your culture?  Today’s guests have a strong point of view: they’re out to prove that how a nonprofit brand operates on the inside is more important than how it looks on the outside.  Mark Miller and Ted Vaughn have led nearly 100 rebrands for purpose-driven organizations with their team at Historic Agency. Now they’ve written a book called "Culture Built My Brand: The Secret to Winning More Customers Through Company Culture." And on today’s podcast, Mark and Ted join us to talk about how your internal culture—how your employees  communicate and behave—defines your brand, and influences the success of your fundraising,  more than your logo  or website. LINKS MENTIONED IN THIS EPISODE Get the book Culture Built My Brand  Historic Agency ---➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/channel/UCUAcZhCGk8PZeDfJtt3TRvA  ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

Have you ever run a phonathon? They're a tried-and-true way of engaging donors and raising money, especially for higher education institutions.However, running a successful phonathon in-house is no easy task.That's why on this weeks' show, we're talking to an OG phonathon strategist, Clinton Crow from LEAD Philanthropy. Clinton signed up to make phone calls at Alma Matter College when he was a student—and was named the school’s top student caller four years in a row.  He’s never stopped calling since, and today he’s helped hundreds of organizations run their own phonathons, including PBS stations and museums.You can find out more about Clinton and LEAD Philanthropy right here: https://www.leadphilanthropy.com/---➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/channel/UCUAcZhCGk8PZeDfJtt3TRvA  ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

Would you like to acquire,  keep and upgrade new donors online? And do it all using marketing automation? It's possible—by building a digital fundraising factory. And it's not as complicated as you might think.Today on the show, we're talking to Dutch fundraising expert Ewald Verhoog on how to build a digital revenue engine from the ground up. Ewald is the author of "The almost definitive book about DIGITAL FUNDRAISING', the step by step method to double your individual income."The book details a blueprint on how to grow your fundraising by 1% per week—which means you can double revenue every 72 weeks. And on today's podcast, Ewald walks us through the framework.  You can get the book for free (plus shipping) right here: https://www.fundraising.love/homepage16287651338191631997541708 ---- ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register  🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/  ❤️ And if you haven't yet, subscribed to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and :  ----  Interested in  working with a fundraising agency to grow your nonprofit? BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.  You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.  ➡️ For more information, go here: www.buildgood.com 

Is your nonprofit profitable? Do you plan to run a surplus every year? When you cost out projects for funders or donors, do you include a profit margin? If that sounds like something you would like to do, but struggle to do, today's episode is for you. Because we’re not talking about generating more revenue—we’re talking about how to keep more of your revenue, using Profit First.Simply put, Profit First is an easy method of distributing your income into different bank accounts that are designated for different purposes. Mike Michalowicz, founder of Profit First and author of a book by the same name, joins us on the podcast today to walk through how you can implement Profit First at your nonprofit. So you can invest for the future growth of your organization. LINKS  Get Mike's book Profit First at https://profitfirstbook.com/ Sign up for our FREE video mini-course on creating effective fundraising messages at https://www.5minutefundraisingfix.com/ ABOUT BUILDGOOD Your fundraising team is maxed out.  If you ask them to create appeals and newsletters that reliably bring in more donations… how will they have time to steward donors and build meaningful relationships? Our done-for-you fundraising services help you avoid ignoring—and disappointing—donors. So you can raise more money, and do more good. If you want your direct mail, newsletters, emails and landing pages created by a team of fundraising experts for less than the price of an employee, schedule a call at buildgood.com.

Monthly donors...we all want more of them! Today we're going to hear how Greenpeace Canada uses a simple email strategy to grow monthly giving. And the good news is: you can do this, too! Greenpeace Canada focuses on using open and honest emails as a core strategy to ask people who have signed petitions to consider becoming a monthly donor. And in just two years, they've grown monthly giving by over 330%, which is amazing. To tell us how they did it, we're talking to Miriam Wilson, who leads digital fundraising and donor engagement at Greenpeace Canada. This is a really practical conversation, and I hope you leave encouraged by the fact that there is a low cost strategy to grow your monthly giving that nonprofits of any size can implement at any time. Today we’ll cover: [2:40] - How email conversions compare to other channels     [7:55] - Greenpeace's schedule for asking for monthly donors via email     [13:44} - Greenpeace's asking of prospects and first time givers     [18:21] - Crafting an effective monthly giving offer     [24:07] - Greenpeace’s 5 segments for email: strategy and segmentation     [39:31] - Miriam's encouragement for nonprofit fundraisers and leaders    Get connected:You can find out more about Miriam and Greenpeace on her LinkedIn profile. Please consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here.  To learn more about how BuildGood can help you raise more money from individual donors, and take advantage of our free resources, visit buildgood.com.

Your offer is the single most important thing that makes a difference in your fundraising. It's how you move donors toward greater generosity and inspire them to give. But not all fundraising offers are created equal.Many fundraisers struggle to create compelling offers for their causes because they don’t provide urgent and tangible services like food and water and medical care. Their beneficiaries are not kittens or children or an endangered species. The truth is: it is harder to fundraise for some causes than for others.  Today on the show, we're talking to June Steward, a fundraising consultant and a copywriting expert, about how you can raise more money with unsexy offers.  Today we’ll cover: [3:08] - What is an offer and what makes an offer great?     [08:42] - Tying your offer into your vision     [12:51] - Approaching fundraising for an unsexy offer     [15:10] - Linking your offer to the end benefit     [17:04] - Understanding features vs benefits     [24:26} - June and Mike brainstorm ideas around an imaginary cause     [36:40] - Thinking about what the donor wants to hear and know about your nonprofit     [39:30] - June's encouragement for nonprofit leaders, marketers and fundraisers     [46:16] - Mike's short action plan for your next offer    GET CONNECTED June loves connecting with other fundraisers. You can connect with her on LinkedIn or Twitter or sign up to her newsletter at www.junesfundraisingletter.com. For free resources to help you transform your unsexy offers, you can download slides, a features and benefits worksheet to work out your next appeal offer, and a case study where we transformed the offer and appeal content to raise 4 times the income. www.junesfundraisingletter.com/fp2021webinarPlease consider subscribing to, rating, or sharing the BuildGood Podcast on your preferred platform. You can do that by clicking here.  To take advantage of our free resources and get your 5-minute fundraising fix, visit: fiveminutefundraisingfix.com