Rand Fishkin, CEO and Co-Founder of SparkToro
Rand Fishkin is a SEO expert, a co-founder of Moz, an author, and is the CEO and co-founder of SparkToro: a new software company that makes it easier for you to find and connect with your audience. In this conversation, Savage and Rand talk about how Rand built a brand around his iconic "White Board Fridays" at Moz. They also talk about how it's more important than ever to make deep connections with your audience, because Google isn't just a search engine anymore—it's one of your competitors. Plus, Rand shares his thoughts on how to have a successful launch, how to convince your boss to improve your content strategy, and how investing in one marketing tactic over the long term is more valuable than marketing through every platform available.