Mark DiCristina of Mailchimp
If you’ve been hanging around the Internet, you might’ve seen that Mailchimp has been releasing short-form video series, films, and podcasts out of their own content studio, Mailchimp Presents. Super cool, right? We’ve been big fans of their brand here at Wistia for a long time, and I’m pumped that Mark came to our studio to share his insights for our very first episode. Throughout the interview, you’ll learn more about Mailchimp’s decision to invest in creative content over brand advertising and what that looks like for their business.