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The Brand Therapist Podcast

16 Episodes

31 minutes | Mar 12, 2021
16. The Business of Philanthropy and why we ALL should be in it.
In this episode, I talk to the Founder of BETTER, a consultancy committed to creating better health, access, and outcomes for individuals, organizations, and communities about the business of philanthropy. Doing good and giving back is no new concept in business, but so many businesses struggle with how to do this strategically, and how to share philanthropic endeavors with others through marketing. This session is jam-packed with tips and tricks to strategically implement a philanthropic component in your business.   Connect with Mallory Sussman at:  msussman@betterconsulting.org   Learn More at: @jamiesloughco on social and jamieslough.com
24 minutes | Feb 15, 2021
15. The Legal Side of Business Start-Up
In this episode, I talk to Trademark and Business Attorney, Courtney English about the legal side of business start-up.  I connected with Courtney through Callie Wylie of The GlowPonent Method where Callie shared her Trademark story in the previous episode, From Business Blunder to Marketing Magic. Courtney shares tips and tricks to quick and painless legal setup without breaking the bank. Connect with Courtney English at:  https://www.moxielawoffice.com/ @upscalelaw courtney@moxielawoffice.com Learn More at: @jamiesloughco on social and jamieslough.com
25 minutes | Jan 18, 2021
14. Creating Customer Loyalty and Community
In this episode, I talk to Chad Zechiel of Premier Martial Arts in Littleton, Colorado about how he launched a successful business during COVID, by focusing on the customer and creating community. Learn how they found opportunity when being forced to pivot, and how they got creative to provide a service and community that helps kids and families. Learn More about Premier Martial Arts Littleton:  https://premiermartialarts.com/littleton/ 303-476-2890 Learn More at: @jamiesloughco on social and jamieslough.com
28 minutes | Jan 4, 2021
13. A Season of Giving Finalist Interviews
On this episode, I talk with the two finalists from the Season of Giving Event! After all of the nominations, it's down to these two and YOU get to decide! The winner will receive brand/marketing coaching and consulting for ALL of 2021 with me, for free! Rachel Kois and Simple Switch: An online marketplace for ethical & impactful shopping. 3,000+ products you actually need, that make environmental & social impact. Climate Neutral. IG: @Simple.Switch IG: @Rachelfromsimpleswitch www.simpleswitch.org Aubrey Fite and Ranger Collective: Apparel, stickers, and prints that support our National Parks with 10% of every purchase donated to the National Parks.  IG @rangercollective https://rangercollective.com/   Learn More at: @jamiesloughco on social and jamieslough.com
25 minutes | Dec 14, 2020
12. From Business Blunder to Marketing Magic
On this episode of, I welcome my first ever guest! And wow what an inspiration she is! Learn how Callie Wylie of The Glowponent Method took a business blunder that would shut some businesses down, and turned it into marketing magic, using it to double her social media following and grow her business! Callie shares her story of trademark infringement and the importance of knowing your brand and being real with your followers. Trademark questions? Contact Callie's attorney, Courtney English: www.moxielawoffice.com ABOUT CALLIE WYLIE: Health & wellness was never a topic Callie Wylie thought she’d be so passionate about. She never thought she’d be brave enough to chase a career in the health and wellness space while facing her own struggles with body image, weight, and mindset. A year ago, Callie launched The Nutrition Rookie Podcast with the goal of bringing nutrition coaching and story sharing to a large scale platform. For a few short months, you may have seen CoreGlow, which was the full-rebrand of The Nutrition Rookie. Turns out, CoreGlow was trademarked so there has been another full re-brand to Glowponent! Now, with a full re-brand, Callie is passionate about sharing deeper topics surrounding wellness. Wellness isn’t just what you are eating. Wellness is your mindset, your community, your fulfillment in your career, and your relationships. Callie’s personal story has fueled her passion for wellness, mindset, health & fitness. She fell in love with the art of coaching, inspiring, and helping others through their own journey of self-discovery. https://glowponent.com/ https://soundcloud.com/the-glowponent-podcast   Learn More at: @jamiesloughco on social and jamieslough.com
9 minutes | Dec 7, 2020
11. What does your brand stand for?
In this episode I talk about the importance of knowing and sharing what your brand stands for with others and the self-reflection I've been doing with my own brand that will be shifting my business for 2021.  My focus of all my services will be around 3 pillars. 1. Educate 2. Inspire 3. Impact So excited to share some big announcements in the near future and to see what your brands stand for as we prepare for 2021! Learn More at: @jamiesloughco on social and jamieslough.com
8 minutes | Nov 23, 2020
10. Giving Back
In this special Thanksgiving episode, I talk about giving back as a brand, and announce the kick-off to my Season of Giving Event!  Four Tips to Giving Back as Your Brand in 2020 1. It does not need to be a financial contribution! 2. Choose wisely! 3. Talk about it! Tell your story! 4. Get others involved! Are you giving back in a cool and creative way this year? Visit TheBrandTherapist.co to enter to win 1 full year of FREE brand and marketing coaching. Learn More at: @jamiesloughco on social and jamieslough.com
6 minutes | Nov 16, 2020
9. Branding vs. Marketing
In this episode of the Podcast, I talk about the difference between branding and marketing. This is a really important concept to understand for business success.  Neil Patel Blog Article: Where Marketing Ends, Branding Begins Learn More at: @jamiesloughco on social and jamieslough.com
9 minutes | Nov 9, 2020
8. Brand Foundations
In this episode, I talk about brand foundations, and how having a strong brand foundation can guide you through any business challenges and decisions, especially related to lead generation and marketing.  Learn More at: @jamiesloughco on social and jamieslough.com
10 minutes | Nov 2, 2020
7. Your Ideal Client
In this episode of the podcast, I talk about the Ideal Client and the importance of knowing AND understanding your Ideal Client.  3 questions to ask yourself: 1. Who is your ideal client? 2. What problem do you solve for them? 3. Where are they? Learn More at: @jamiesloughco on social and jamieslough.com
10 minutes | Oct 26, 2020
6. Maximizing Your Content Strategy
This session of The Brand Therapist Podcast is the third of a 3-part series on content. There's so much to talk about I couldn't condense it to just one episode! 3-Part Content Series:  1. The Power of Content 2. Content Strategy Basics 3. Maximizing Your Content Strategy** Once you have your content strategy in place, these simple steps: marketing, repackaging/repurposing & interacting, will help you maximize the efforts you are already putting into your content, for the biggest returns. Learn More at: TheBrandTherapist.co The Brand Therapist Facebook The Brand Therapist Instagram Hello@thebrandtherapist.co
10 minutes | Oct 12, 2020
5. Content Strategy Basics
This session of The Brand Therapist Podcast is the second of a 3-part series on content. There's so much to talk about I couldn't condense it to just one episode! 3-Part Content Series:  1. The Power of Content 2. Content Strategy Basics ** 3. Maximizing Your Content Strategy There are so many different ways you can create and use content for your business. By outlining your content goals, platform, theme, and frequency, you'll be ready to start implementing! Learn More at: TheBrandTherapist.co The Brand Therapist Facebook The Brand Therapist Instagram Hello@thebrandtherapist.co
10 minutes | Oct 5, 2020
4. The Power of Content
This session of The Brand Therapist Podcast is the first of a 3-part series on content. There's so much to talk about I couldn't condense it to just one episode! 3-Part Content Series:  1. The Power of Content** 2. Content Strategy Basics 3. Maximizing Your Content Strategy Learn More at: TheBrandTherapist.co The Brand Therapist Facebook The Brand Therapist Instagram Hello@thebrandtherapist.co
8 minutes | Sep 28, 2020
3. Three Marketing Misconceptions
In this session of The Brand Therapist Podcast, I discuss the 3 top marketing misconceptions I've seen my clients and other small businesses have across industries. Learn More at: TheBrandTherapist.co The Brand Therapist Facebook The Brand Therapist Instagram Hello@thebrandtherapist.co
8 minutes | Sep 28, 2020
2. How to Be Your Own Brand
In this session of The Brand Therapist Podcast, I talk about how to be your own brand (BYOB), and some of the "life" components of my Brand Equation that play a major role in my brand. I also share a quick, actionable activity called the BYOB Analysis.  Learn More at: TheBrandTherapist.co The Brand Therapist Facebook The Brand Therapist Instagram Hello@thebrandtherapist.co  
8 minutes | Sep 23, 2020
1. What is a Brand Equation
In this session of The Brand Therapist Podcast, I explain what a Brand Equation is, and how to use it to help make business decisions that best represent your brand. This simple tool helps filter through the multiple marketing and business opportunities that small business owners are bombarded with, to be able to easily recognize the opportunities that are worth pursuing.  Learn More at: TheBrandTherapist.co The Brand Therapist Facebook The Brand Therapist Instagram Hello@thebrandtherapist.co
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