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The Brand Theory Podcast
36 minutes | May 10, 2022
Turning Your Website Into a Goldmine with Ari Krzyzek
From Bali to Chicago, Ari Krzyzek, co-founder and chief creative officer of Chykalophia, helps women-led brands in FemTech & DTC transform their website into a platform that unlocks business opportunities. Join us for this episode as we dive into what makes a website standout and start doubling its conversion rate without coding!Connect with Ari:WebsiteFacebookLinkedInInstagramTwitterConnect with Danielle:SPRING SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SPRING22 for an exclusive 25% savings!InstagramTikTokBlogWebsiteLinkedIn
30 minutes | Apr 26, 2022
Building a Luxury Home Organization Business with BarbieJo Hatch
A mom of 5 and farmer's wife, BarbaraJo Hatch, more commonly known as BarbieJo, built a luxury home organizing business that was able to provide financial freedom for her family. Navigating life's twists and turns led her to also become a certified life coach and now, she is helping other women find their purpose in life and build a business doing what they love. Tune in for some great organization and business hacks!Connect with BarbieJo:WebsiteFacebookInstagramTikTokPinterestPassion to Profit PodcastConnect with DanielleSPRING SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SPRING22 for an exclusive 25% savings!InstagramTikTokBlogWebsiteLinkedIn
32 minutes | Apr 12, 2022
Defining Your Brand Messaging with Jonny Holsten
Jonny Holsten is located in Phoenix, AZ and started South Mountain Messaging to help brands figure out what their customers need to hear to buy and cut out unnecessary marketing language. He is a Storybrand certified guide and loves the Storybrand framework because it can help entrepreneurs & solopreneurs get off the ground and help bigger companies get more out of their marketing dollars. Connect With Jonny: WebsiteInstagramLinkedInConnect with DanielleSPRING SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SPRING22 for an exclusive 25% savings!InstagramTikTokBlogWebsiteLinkedIn
16 minutes | Apr 5, 2022
Why You Need to Understand Branding
Branding is the DNA of our business; it's the physical features such as your colors, fonts, and logo, combined with the personality of your business. Together, these elements make up a well-rounded, unforgettable brand that creates loyalty among your audience members and potential clients. Join me for this episode where I talk about how to ensure your brand encompasses some of the key elements of a successful brand.SPRING SALE!Feeling a little lost in where to take your brand and business next? Not seeing the results you want to be seeing? Maybe it's time for a brand audit!Learn more here! Use code SPRING22 for an exclusive 25% savings!Connect with me:InstagramTikTokBlogWebsiteLinkedIn
39 minutes | Mar 28, 2022
Pivoting Your Brand & Business with Lindsay Hanson
Dive into this episode where Danielle and Lindsay, online business coach, freelance digital marketer, and host of the Quit Your Job Sis podcast, chat about the urge as business owners to pivot what they are offering and how to successfully follow this intuitive pull.About Lindsay:In 2018, Lindsay quit her accounting job just a year into her career in search of something more. In the depths of her quarter-life crisis, she knew she couldn't spend the next 40 years going to an unfulfilling job and punching numbers into a spreadsheet. She knew there had to be a life where she could make good money doing work she loved, while making a real impact on the world. So, she sought out to find it. Fast forward 3 years, today, she’s an online business coach, freelance digital marketer, and host of the Quit Your Job, Sis podcast. She’s helped dozens of women to leave their unfulfilling corporate jobs and turn their passions into authentic & impactful online businesses. Now, she’s here to share my journey and help women around the world to know that a 9-5 isn't the only path to success.Connect with Lindsay:PodcastInstagramTikTokPinterestLinkedInFacebookWebsiteCheck out the official sponsors of The Brand Theory Podcast! The ReelStyle Exchange is a beauty and lifestyle business that offers prosumer services and products to enhance your health lifestyle.Feeling like your business controls you right now instead of the other way around? Sounds like you may need a Brand Rescue! Learn more here. Use code "brandtheory10" for exclusive savings.
47 minutes | Mar 15, 2022
"On Brand" Podcasting with Lyndsay Phillips
Lyndsay Phillips, a Content Marketing & Podcast expert, is the CEO of Smooth Sailing Business Growth and Smooth Business Podcasting. Growing a successful Content Marketing Agency, launching her own podcasts (and clients), she quickly learned the true power of podcasting. Skeptical at first and scared of putting herself out there, her ‘do it anyway attitude’ paid off and her business has grown 60% each year consistently. Join us as we dive into what it takes to both start and grow a successful podcast show!Lyndsay has been featured on MSN, NBC, Fox, published in Huffington Post, guesting on podcasts like John Lee Dumas’s Entrepreneurs On Fire and Joe Fairless’ Best Podcast Ever, and has shared her expertise at events such as Dream Business Academy, Podfest (and included in the Guiness World Records!), and Service Business Edge (sharing the stage with Mike Michalowicz and Jay Abraham).She LOVES helping entrepreneurs build their authority and increase visibility through the power of podcasting with her full service podcasting and content marketing services.Connect with Lyndsay!FacebookInstagramLinkedInPodcast Launch ChecklistWebsiteLyndsay's PodcastBooking Directories How to Publish LinkedIn Newsletters
23 minutes | Feb 22, 2022
Defining Your Brand Universe
Just like we get lost in the fictitious worlds created by our favorite TV shows, our brands have the ability to draw our audiences into our own type of binge-worthy universe! The difference is, as brands, we have the ability to extend these experiences to include our audience as an additional character by constantly giving them opportunities to engage! In this episode, we are covering some of the most common TV worlds and how to adopt attributes of these worlds into your brand, business, and marketing to create a universe your audience is obsessed with. The The Brand Rescue is now officially open for enrollment!Not sure what your brand "universe" is? Take the free quiz!Check out what our sponsors are up to! The ReelStyle ExchangeConnect with me on Instagram
14 minutes | Feb 10, 2022
Storytelling Marketing - An Introduction
Everyday we are captivated by the stories that play out inside our favorite movies, TV shows, and books. Applying these storytelling principles to your own brand has the ability to create the same bing-worthy experience for your audience!Learn More about The Brand Rescue! Connect with me on InstagramThank you to our sponsors ReelStyle Exchange!
35 minutes | Jan 26, 2022
Beyond Brand Photography with Mallika Malhotra
Mallika Malhotra of MikiFoto + Co is an award-winning brand builder, professional photographer, business mentor and author of The Brand Photography Playbook. After years of working in corporate advertising, she now helps women entrepreneurs master their message, show up as the face of their business and discover their bulls-eye niche. It's her mission to empower women to stop hiding and to start emerging as leaders. When she's not taking pictures or building brands, she's at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.WebsiteInstagram Facebook LinkedInGet her book!
20 minutes | Jan 19, 2022
It's Time to Audit Your Brand!
Feeling bored by your brand visuals? Are your back-end systems, or lack of, driving you crazy? Check out my tips for performing a mini brand audit on your brand to get you re-energized and re-inspired!Want to switch to FloDesk? Use our code for 50% savings! Book your Brand Audit! Use code "Brandtheory15" for savingsConnect with me on InstagramThank you to our sponsors ReelStyle Exchange!My Latest Read: The End of Marketing
21 minutes | Jan 5, 2022
2022 Brand and Marketing Trends
It's no secret that things are changing online, join me for this episode to hear the top 3 trends I'm seeing in the brand and marketing world for 2022!Book your Brand Audit! Use code "Brandtheory15" for savingsConnect with me on InstagramThank you to our sponsors ReelStyle Exchange!
26 minutes | Sep 14, 2021
On Brand Mindfulness With Huma Rising Creator Marina Harmon
Marina is the CEO and founder of Huma Rising, an app for deep subconscious healing and transformation. Marina is a self-taught mobile app developer and producer who bootstrapped the Huma Rising app from scratch. She’s also a 200-hour registered yoga teacher with additional training in modalities like Yoga Nidra meditation, Transformational Breathwork, and Tantric Hatha Yoga. Her heartfelt mission is to help people heal and deeply connect with themselves through powerful subconscious healing methodologies.Connect with Marina/Huma Rising:Visit the Website@huma.risingDownload the App!Connect with me!WebsiteApply to be a part of the Holiday Directory@Danielle_marcheseVisit ReelStyle Exchange
20 minutes | Aug 28, 2021
Moving Through Your Busy Season but Keeping it On Brand
Busy seasons in business and life come and go. I'm covering my tips and tricks for moving through this temporary time while staying "on brand" and avoiding burn out. Have you been through busy seasons before? What are some of your top ways of staying "on brand?"- Shop Magnet with ReelStyle Exchange (use code brandtheory10 for savings)- Check out the new website: Thedaniellemarchese.com- Shop The On Brand ShopNot sure is you're ready for a rebrand? Take the free quiz!
16 minutes | Jul 27, 2021
Going through yet another rebrand wasn't something I was expecting but was exactly what I needed. In this episode I talk all things rebranding, why I needed to go through a rebrand, and how to recognize if it's time for a rebrand yourself!BIG NEWS! The ReelStyle Exchange, a full beauty and wellness apothecary experience is now the official sponsor of The Brand Theory Podcast!Episode Links:- Shop Magnet with ReelStyle Exchange (use code brandtheory10 for savings)- Check out the new website: Thedaniellemarchese.com- Shop The On Brand ShopNot sure is you're ready for a rebrand? Take the free quiz!
43 minutes | May 24, 2021
Using CRMs to Grow Your Business with Naomi Dzunic
What are CRMs and why would your business need one? Join me and Naomi Dzunic, the founder of Wild and Free Services and Systems Strategist , as we chat about what the heck a CRM even is and how it can help grow your business to that next level!Connect with Naomi:InstagramServicesFreebies
40 minutes | May 18, 2021
Marketing for Early-Stage Startups with Shauna Armitage
Join me as I sit down for a super informative episode with Shauna Armitage, a marketing director for early-stage startups, the host of the start up renegades podcast, mama of 4, and fellow coca-cola obsessed entrepreneur. After spending time in the corporate/agency world, Shauna knew she wanted to create a more effective marketing solution for startups than the agency model. Through her intensive and more customized approach, Shauna as helped her clients achieve results such as a 400% increase in website conversions and a 220% growth in sales. Connect with Shauna!www.startuprenegades.comwww.shaunaarmitage.comwww.instagram.com/shauna.armitage
44 minutes | May 11, 2021
Building Your Confidence in Front of the Camera with Keri Murphy
Keri Murphy, CEO and founder of Inspired Living, is committed to empowering people all over the world to “Dream it. Live it. BE it!” Her company specializes in teaching entrepreneurs how to stand out online, authentically show up on-camera and become an industry leader in their space. A veteran of television with appearances on MTV, E!, FOX and NBC (to name a few), Keri brings her hard-worn entrepreneurial knowledge and on-camera expertise to her clients through public speaking, coaching programs, and her Inspired Living TV web series and podcast, helping entrepreneurs stay inspired and enlightened on what it takes to build a 7- figure brand. Connect with Keri!Instagram: @inspiredlivingtvWebsite: www.inspiredliving.tvFacebook: https://www.facebook.com/thekerimurphyFacebook Group: https://www.facebook.com/groups/igniteITfactorBrilliant Premier Event: https://inspiredliving.tv/brilliant/Check out The On Brand Shop!Use Code "onbrand10" at check out for savings
17 minutes | May 4, 2021
"I feel like my business is failing..."
If you've ever had the thought "I feel like my business is failing..." I want you to know you're not alone. Our businesses are so important to us, it's only natural to experience feelings of failure when things don't pan out the way we had hoped. Inside this episode I'm covering steps to take to combat that feeling of failure and to KEEP GOING!Connect with me: Danielle_marcheseShop The On Brand Shop: Shop now!*Use code "onbrand10" for savingsBook a Free Brand Audit Call: Book here
45 minutes | Apr 27, 2021
Scaling Your Business with Sophie Thorne
Sophie Thorne is a serial entrepreneur and business strategist who helps women make the shift from solopreneur to CEO so they can scale their business with ease. After working in corporate for 8 years, she decided to set up, scale and subsequently exit a successful e-commerce business, learning what works (and what really doesn't!) in the process. This then led her to build her current business - a multiple six-figure service-based business with multiple revenue streams which allows her to travel the world and run her business from anywhere!Connect With Sophie:www.sophiethorne.co.uk/resources Instagram: @mrssophiethorneThe On Brand Shop:Shop NowUse Code "Onbrand10" at checkout for savings!
61 minutes | Apr 19, 2021
Becoming a MAAD Scientist of your Business with Nikki Nash
Nikki Nash is a Podcast Host, Hay House author, motivational speaker, and creator of the Genius Profit Society, a training and development company on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message. Join us as we bond over both being Jersey Girls and denying ourselves the right to go for our acting careers earlier in life...Connect with Nikki @nikkinashofficialFree Marketing BootcampThe Next Steps Quiz
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