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The Brand Builder Podcast
23 minutes | 3 months ago
What 8 & 9 Figure Brands Have (That You Don't)
I talk to many, many, MANY entrepreneurs that claim they want to build a business that sells for 8 or 9 figures. But other than the vanity of being able to say you made $10M+ on a sale, what does that actually mean? There are many paths to 7 figures. If you listen to this podcast, there's a good chance you're already there. But what do 8 and 9 figure brands have that 7 figure brands don't? Using my experience working with brands that successfully reach those levels - and perhaps more importantly, those that try to reach those levels and fail - I use the episode to break down the things that set 8 & 9 figure brands apart, and how you can better position your brand for scale.
19 minutes | 3 months ago
The Product Development Philosophy of the World's Largest Brands
Entrepreneurs building product brands are often pulled between "product" - the actual things they're developing - and "brand" - the soul and story behind what they're doing. Spoiler alert! Building great products is a key foundational element of a successful product brand. But how do the best brands do it in a way that connects back to their soul and story? In this episode I dig into the product development framework used by some of the best brands in the world, and how it connects product and brand together.
49 minutes | 4 months ago
Doing It Right with Your Second Brand
Entrepreneurship is a journey. Whether you've been at your business for a day, a year, or a decade, there's always a new lesson lurking around the corner. So today, I wanted to give you a peek behind the curtain to see what successful entrepreneurs do in their second go-around - and just as importantly, what they don't do in their second go-around. Joining me in this discussion is Jake Rhodes, formerly of Bear Komplex, and now of Routine. Jake takes us through his path to his second brand, lessons learned and applied, and how he maintains a high performing routine in the face of running a high growth brand with a busy family life.
44 minutes | 7 months ago
Building a Highly Profitable Brand Around Your Passion Area
Max talks with YouTuber Matt Loberstein of Zero to Brand, who built a multi-million dollar business on Amazon. Many entrepreneurs would have taken those profits and developed a supplements or skin care brand, but Matt had another idea. He'd build a business so exciting that it wouldn't feel like work - one focused on his passion for Porsche's. Listen in to see what happens when you build to serve others who geek out on the same thing you do.
12 minutes | 8 months ago
3 Tools To Spy On the Competition
Here are the best tools right now that you should be using to get ahead of your competition on Amazon.
36 minutes | 8 months ago
How 8-Figure Brands Prep for Black Friday (Hint: Start Now)
School might just be starting, but Q4 is right around the corner. Most brands don’t do as well as they could preparing for the holiday season. It’s time to make this Black Friday your best one yet.
45 minutes | 8 months ago
Finding The Secrets Hidden In Amazon’s Data
Join us as Max sits down with Jon Tilley from Zonguru to talk about his favorite tools and strategies for integrating Amazon into your brand building strategy.
15 minutes | 9 months ago
What I've Learned as an Entrepreneur and New Dad
After an unexpected hiatus when his baby arrived a few weeks early, Max is back at it this week! He's sharing what he's learned being an entrepreneur and a new dad.
44 minutes | a year ago
Lessons From The World's Leading Supplement Formulator
Shawn Wells MPH, LDN, RD, CISSN, FISSN is the world's leading supplement formulator. He is an expert in the fields of performance nutrition, longevity, fitness, and supplementation. Max Kerwick talks with this "biohacktivist" about what entrepreneurs need to know about selling supplements and dispels many of the misconceptions that hold people back from success.
46 minutes | a year ago
0 To Millionaire Maker: Creating The Blueprint For A Real Business w/ Ryan Daniel Moran
This week I interview none other than Ryan Daniel Moran, the millionaire maker. Ryan is the founder of Capitalism.com and he is responsible for creating hundreds if not thousands of million dollar brands through his courses, teachings, masterminds, and free content. This month he just released his new book 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur. We discuss how he got his start, built and sold his own eCommerce company for 8-figures and developed a blueprint for others to build their own brands.
49 minutes | a year ago
How To Provide Value In A Pandemic w/ Steven Black
Steven Black is a marketer and serial entrepreneur who has built a number of brands both on and off Amazon. As a consultant he has seen what works for a lot of brands from those just getting started to several 8 and 9-figure companies. We brought him back on to The Brand Builder Podcast to discuss how you can still provide tremendous value and grow your sales even during a pandemic. To join our community of brand builders visit: www.Capitalism.com/1
21 minutes | a year ago
Change Or Die: Finding New Opportunities For Your Brand
There is no going back to normal. eCommerce is booming and there are tremenduous opportunities for smaller brands to embrace change and move more quickly than the world's most established companies. Max Kerwick walks us through how we can navigate through this new world and come out stronger than ever.
42 minutes | a year ago
Brand Building During A Worldwide Pandemic: What You Need To Know
This week we had a timely chat with Jeff Lieber from TurnKey Product Management about how the coronavirus is affecting brands on Amazon and what you need to do NOW to build a successful brand. We discussed how to reposition your messaging, shipping restrictions, fulfillment centers, and the role of small to medium-sized brands during this pandemic. Resources Mentioned In The Episode: Check out Jeff's constantly updated Amazon Coronavirus Survival Guide: www.TurnKeyProductManagement.com/corona Have you considered hiring an expert to help accelerate your sales during this challenging time on Amazon? Schedule a breakthrough session with TurnKey to scale to the next level here: http://www.TurnKeyProductManagement.com/talk
50 minutes | a year ago
Bigger Than Amazon: How Bear Komplex Scales By Focusing On A Specific Niche
Bear Komplex is a fitness company that serves crossfitters. One of the secrets to their success has been going to where those people show up, both in person and online. They've used their relationships with influencers and presence in the industry to scale a massive brand and in this episode our host Max Kerwick talks with the founders about what entrepreneurs can learn from their success.
19 minutes | a year ago
Diamond Wars: How Lightbox Uses Tricky Marketing To Control The Jewelry Industry
This week on The Brand Builder Podcast we're reviewing a brand that is disrupting the marketplace in a whole new way. Lightbox is selling a new lab-grown diamond jewelry as an alternative to those that are mined from the planet. But did you know Lightbox is owned by De Beers, the world's largest international diamond company? So what exactly is their strategy here? Newly-married Max Kerwick dives into their sneaky marketing approach with this new brand.
21 minutes | a year ago
How To Market Your Products When You Have All Kinds Of Different Buyers
Max Kerwick answers one of the hardest questions business owners are challenged with. How do you market to people who aren't in your target audience? Max explains different strategies to help build your audience, making sure you aren't leaving anyone unserved!
30 minutes | a year ago
Do You Really Need To Be Passionate About Your Product?
Is passion a necessity for entrepreneurial success? Max Kerwick and Ryan Daniel Moran tackle this recurring listener question and offer up their take on how — if at all — passion impacts business. Are you passionate, or do you feel like you are lacking on that front? Tune in for an interesting back and forth on where to find you driving excitement but most importantly, why. Keep in touch or learn more Max@brandbuilderstrategy.com Mentioned in this episode Travis Killian BBP inaugural episode Russell Brunson
37 minutes | a year ago
How To Go From Zero To $1 Million With An Online Business | Ryan Moran
Today Stefan James interviews Ryan Daniel Moran and digs into the three stages to breaking the million-dollar mark, and more. If you’re looking to catapult your business into the 7 figures or even if you’re there already but looking to break the ceiling, this episode is for you. Keep in touch or learn more Max@brandbuilderstrategy.com Mentioned in this episode 12 Months to One Million: How to Pick a Winning Product, Build a Real Business and Become a 7-Figure Entrepreneur, by Ryan Daniel Moran Get Unstuck! Capitalism.com/7 Stefan James | Project Life Mastery
23 minutes | a year ago
Ezra Firestone - How To Grow Amazon, Shopify, And Paid Media Simultaneously
The one and only Ezra Firestone joins Jeff Lieber this week to discuss the most up-to-date online sales and marketing strategies he uses to grow sales through all channels. Ezra shares his best practices, some interesting insights on Amazon and what it was like for him growing up on an intentional community and how it affected his career path. Keep in touch or learn more Max@brandbuilderstrategy.com Mentioned in this episode The Playbook for Amazon Podcast with Jeff Lieber BOOM SmartMarketer.com “First and foremost, I’m a merchant and I am the luckiest: the first of the FIrestone merchants that is not limited by geography.” — Ezra Firestone “Amazon is perhaps the greatest sales channel in the history of e-commerce.” — Ezra Firestone “Do Amazon well, then take 10 - 20% of that money and invest it in paid amplification.” — Ezra Firestone
17 minutes | a year ago
How To Turn Your Mission Into Raving Fans
This week Max tackles something near and dear to his heart: turning customers into raving fans! Scratching their basic client itch is not enough. If you’re looking for your raving fans, Max offers up the baseline requirements you have to follow, tips, tricks to getting more out of your customers, and finally, a case study on how to do it right. Keep in touch or learn more Max@brandbuilderstrategy.com Mentioned in this episode Dean Food Youth To The People
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