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Hey, it's the last show of our first season. That makes it our Christmas Special! So, what if it's only September! Today we're talking about the shortest distance to Extreme Differentiation, the ultimate branding weapon: CATEGORY. And we'll say to all our Brand Brothers and Brand Brother Sisters, never fear! Our 2nd Season is almost here!

Stories are the most powerful way to install an idea into the mind. Stories work because they take a set of facts and add them up, e.g., �frame� them into a distinct point of view--a way to make sense of the world. With the same set of facts, we either see a freedom fighter or a terrorist, a hero or a villain�all from the frames our stories give us. Branders live or die by turning facts into frames. Here is the magic of framing. The Brand Brothers - www.brandbrothersshow.com

The first thing a baby learns its name. Dale Carnegie said, �there�s no sweeter sound to a man than the sound of his own name. Believe us--in branding, �ain�t nuthin� more important than your brand�s name, either! We literally can�t think of a brand without it. We�re about to show you everything that goes into a great name�so you can give your brand its greatest free gift. The Brand Brothers - www.brandbrothersshow.com

Episode 7 gave us some of the great questions every brand maker must ask. But beware! There are pitfalls and traps you must be sure to avoid, false buying logic that the Fake branders consider deep revelations--but they lead down the deadly path of the shallow brand. The Big Fake W is one of them. The Brand Brothers - www.brandbrothersshow.com

Great branding is all about the questions you ask, big simple questions that lead you to the center of your brand. At that center is the difference that sets you apart, the idea that makes you the number one choice in your customer's mind. In branding, no questions are more important than the 3 W's.

Big company budgets don�t make you a great brand. In fact you�re better off starting small! Because big companies have layers of scaredy-cat management who water your story down. You have The Brand Brothers to show you how to make dramatic, power-packed messages that turn little brands into big ones. Right now! The Brand Brothers - www.brandbrothersshow.com

The right 6 words always beat 6,000. We remember everything in short phases�especially brands! That�s why your tagline�s job is to tell your story in a sentence or less. Find out how in Episode 5. The Brand Brothers - www.brandbrothersshow.com

Marketing without sales is like motherhood without sex! Need we say more? Marketers today often think their job that is too smart and strategic for the sales people to understand. WRONG. Marketing only exists for one reason: To put a wind at the sales person�s back. To be the voice of your brand when YOU can�t be there. Discover that and more in Episode 4! The Brand Brothers - www.brandbrothersshow.com

Was Don Draper from TV�s Mad Men a real guy? You bet he was and you should know about him and his friends who invented the kind of brands that last for fifty years. Their secrets have been forgotten by marketers today who make dumb comedy skits and call it advertising�but our Brand Brothers and Sisters will get all the Mad Men�s secrets and more in this and upcoming episodes! The Brand Brothers - www.brandbrothersshow.com

What branding isn�t! You�ll find the worst, money-wasting nonsense comes from some of the biggest global companies with the biggest budgets! But, you�ll never make those same dumb mistakes (or blow your budget) with The Brand Brothers on your side! In fact, starting small is your best bet for creating a big, big brand! The Brand Brothers - www.brandbrothersshow.com

What is branding really? Ask 10 people get 10 different answers. Brand gurus try to make it sound mysterious and hard. But never fear, The Brand Brothers are here to show why it�s simple! In fact, if it�s not simple, it�s not a real brand. Here�s the first step to find yours! The Brand Brothers - www.brandbrothersshow.com

Brand Brothers and authors Bill Schley and Lorenzo Gomez III introduce who they are, how they met and why you should listen or else! Discover the difference between Great branding and Fake branding that will give you the edge in whatever you do. The Brand Brothers - www.brandbrothersshow.com