41 minutes | Dec 17, 2020

Ep. 104: Building Your Team & Product in Tandem—with Sam Cole & Sameer Baroova of FitXR

Here at Boost VC, we define a startup as an organism in which the founders work to attract the smartest, most dynamic people to solve the problem they believe is most important. Yes, their ultimate goal is to build a product. But more importantly, they are building a talented team that will actualize that product together. CEO Sam Cole and CPO Sameer Baroova are the Cofounders of FitXR, a startup that is putting the fun back into fitness by way of award-winning virtual reality fitness experiences. In FitXR’s virtual gym, users have access to 20-plus hours of boxing and dance workouts choreographed by professional fitness instructors. Sam draws on his background in consulting and private equity to lead the FitXR team and Sameer’s experience in the gaming industry informs his work around product creation. On this episode of Boost VC, Sam and Sameer join us to describe their dynamic as cofounders, discussing what they do to navigate disagreements and how brutal conversations early on served to strengthen their relationship. They explore their inherent drive to be entrepreneurs and share the lessons learned from their struggle to raise money for FitXR. Listen in to understand why fitness is the killer app of VR and learn how Sam and Sameer are building a dynamic team that makes progress—with or without their meddling! Topics Covered Why Sam & Sameer think fitness is the killer app of VRMost fun way to work out at homeTransport self to completely different world Public assumptions re: VR based on the hype of 2015Cumbersome tech with lots of cablesFor gaming only, doesn’t scale How Sam & Sameer met and became cofoundersDiscussed idea at business school interviewFounded FitXR 12 months after graduation Why Sam & Sameer work well together as cofoundersShared ideals and work ethicCandid communication (brutal conversations) How Sam & Sameer navigate disagreementsListen to each other and respect expertiseBring in data, ask team for input on decisions How Sam & Sameer divide up responsibilitiesSameer responsible for product creationSam works with all department leads The fundraising challenges Sam & Sameer facedLessons learned from struggle (be cockroach)Easier as more understand + respect space Sam & Sameer’s drive for entrepreneurshipEncouraged by parents, support of partnersAlways entrepreneurial but risk averse The most fun part of Sam & Sameer’s day-to-dayBuild team and watch company growProgress made without their direct touch Sam & Sameer’s definition of successGoal-driven to accomplish missionSee work through to end (good or bad) Connect with Sam & Sameer FitXR https://fitxr.com/FitXR on Facebook  https://www.facebook.com/WeAreFitXR/ FitXR on Instagram https://www.instagram.com/wearefitxr/FitXR on Twitter https://twitter.com/weareFitXRFitXR on YouTube https://www.youtube.com/channel/UC5j5_pTobcYj50xfaxE68Ng Resources Beat Saber https://beatsaber.com/Oculus Quest 2 https://www.oculus.com/quest-2/Accepted https://www.imdb.com/title/tt0384793/Startup School https://www.startupschool.org/Minecraft https://www.minecraft.net/en-usFIFA 21 https://www.ea.com/games/fifa/fifa-21Super Smash Bros. https://www.smashbros.com/en_US/Planet Earth https://www.bbc.co.uk/programmes/b006mywy Connect with Boost VC Boost VC Website https://www.boost.vc/Boost VC on Facebook https://www.facebook.com/boostvc/Boost VC on Twitter https://twitter.com/BoostVCBoost VC on Instagram https://www.instagram.com/boost_vc/
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