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The Blue Stout Podcast
30 minutes | Nov 2, 2016
How Cotopaxi Reached $8 Million in Just Over 2 Years by Combining a Developer Mindset with Humility & Storytelling
Cotopaxi is an amazing outdoor gear and apparel brand with a humanitarian purpose, and one of the leading fastest-growing brands in ecommerce. Today’s interview will shed some light on what steps Cotopaxi took to solidify their brand and scale to an $8 million run rate in just over 2 years. Stephan was interesting to interview for many reasons, but one of the most compelling (outside of Cotopaxi's humanitarian focus) is that he’s a founder with a computer science background. As we dig into his business, it became clear exactly how his computer science training has affected his approach to scaling his company. You’ll really learn a lot about how effective systems can be when scaling, and lots of other good growth tips, so let’s get into the interview so you can learn more about Cotopaxi and their effective growth strategy. Have a listen or to read more about the interview click here.
32 minutes | Oct 13, 2016
How to Build an Ecommerce Brand Worth Tattooing with Mike Brown, Founder & CEO of Death Wish Coffee
Mike and his company, Death Wish Coffee, have achieved every brand's dream: a following so strong their customers are actually getting tattoos of their logo! Sounds crazy, but it's true. Our CEO and podcast host, Allen interviewed Mike about Death Wish to learn exactly what tactics he used to grow from being a bootstrapped startup building the "strongest cup of coffee in the world" to today's well-known brand that is Death Wish Coffee. This episode is full of great tips, including what tools and apps Death Wish used and is using as their company continues to scale. Have a listen or to read more about the interview click here.
50 minutes | Sep 19, 2016
Ecommerce Growth Hacks from Julie Fredrickson, Co-Founder Stowaway Cosmetics
Every time you hire someone you FAIL. At least that's what Julie Fredricson, co-founder of Stowaway Cosmetics, believes. She and her team have managed to achieve a 30% repeat purchase rate with their "right-sized" cosmetics company in under a year - and they're just a team of 4! Our CEO and podcast host, Allen, interviewed Julie about Stowaway to learn her best growth hacks and her strategy for scaling while staying lean. This episode is full of GREAT tidbits. Julie is such a dynamic CEO, an ecommerce veteran and one of the most forward-thinking people we've had on the Blue Stout podcast. To read more about the interview click here.
27 minutes | Aug 26, 2016
Ecommerce Growth Lessons from Kevin Lavelle, CEO/founder Mizzen + Main
Growing a successful ecommerce company hinges on many things: keeping production costs low, hiring the right team, having a great shopping experience for your digital and/or physical storefront… the list goes on and on. So how do you make sure you’re consistently checking all of these boxes and doing everything right to foster growth? To answer this question, our CEO, Allen, wanted to reach out to someone specific, who he knew had dealt with this exact problem. That someone is Kevin Lavelle, the CEO & founder of MIzzen + Main, a brand that experienced a huge growth spurt from one podcast mention (more on that later). Allen recently interviewed Kevin to try and tease out any advice or tips he has for other ecommerce companies who are trying to navigate the challenge of scaling. Read more about this episode here.
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