Listen Now

You have the idea of a lifetime and yet you do not know where and how to begin. It is a dilemma shared by entrepreneurs everywhere - what does it take to turn a great idea into action?The Art of The Start's Guy Kawasaki brings two decades of business experience to offer a definitive guide for anyone who dreams of starting anything. Whether you are thinking of starting a start-up Internet operation or a church group, The Art of the Start will provide you with everything you need to know from raising money to fostering a community.

Ideas are the currency of the 21st century. In order to succeed, you need to be able to sell yours persuasively; this book gives you the tools to pitch yourself to any audience. Carmine Gallo has broken down hundreds of TED Talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience, to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to give a talk that is engaging, persuasive, and memorable; to communicate the ideas that matter most to them. This book will teach you how to win over hearts and minds, and give you the confidence to deliver the talk of your life. 

Getting to Yes: Negotiating Agreement Without Giving In is a best-selling 1981 non-fiction book by Roger Fisher and William L. Ury. It is a straightorward, universally applicable method for negotiating personal and professional disputes without getting taken -- and without getting angry. It offers a concise, step-by-step, proven strategy for coming to mutually acceptable agreements in every sort of conflict -- whether it involves parents and children, neighbors, bosses and employees, customers or corporations, tenants or diplomats. Based on the work of Harvard Negotiation Project, a group that deal continually with all levels of negotiations and conflict resolutions from domestic to business to international, Getting to Yes tells you how to:Separate the people from the problemFocus on interests, not positionsWork together to create opinions that will satisfy both partiesnegotiate successfully with people who are more powerful, refuse to play by the rules, or resort to "dirty tricks"

How to Win Friends and Influence People is a self-help book written by Dale Carnegie, published in 1936. Over 15 million copies have been sold world-wide, making it one of the best-selling books of all time.How to Win Friends and Influence People became one of the most successful books in American history. It went through 17 print editions in its first year of publishing and sold 250,000 copies in the first three months  and annually sells in excess of 100,000 copies.[1] A recent Library of Congress survey ranked Carnegie's volume as the seventh most influential book in American history. [17]Carnegie’s book is a compendium of case studies of great men and their achievements, men like Benjamin Franklin, Abraham Lincoln, and Lloyd George, Great Britain’s Prime Minister during the First World War. While Carnegie writes about great men, his book is largely intended for their employees. And although Carnegie’s advice was applicable to the fearful workers of the Great Depression, the book does not read as if it was written during a difficult or dire moment.The lessons of Carnegie have stood the test of time. They are classic principles in the best sense, and the fundamentals of this book are still applicable generations later. These principles do not revolve around trends or fads, they are just the building blocks of social intelligence, and how practicing good social skills can improve your life.

Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition. The book was published on October 16, 2001. "Greatness" is defined as financial performance several multiples better than the market average over a sustained period. Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. Collins finds the main reason certain companies become great is they narrowly focus the company’s resources on their field of key competence.The book was a bestseller, selling four million copies and going far beyond the traditional audience of business books.