S1E03: Andy Murray on Unearthing Your Single Most Important Outcome
What’s the litmus test for determining the most important outcome of a bigQUEST? Tune in to today’s episode where Andy Murray talks about Question 2 of the 5 Big Questions when starting a bigQUEST: What’s the single most important outcome? He’ll walk us through the framework for achieving customer-centric results, break down the difference between objectives and outcomes, and shed light on the beauty of uncertainty. For more information on the bigQUEST Framework, find us at bigQUEST.com.