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The Big Story
41 minutes | Jun 10, 2021
The End Of IP Address Targeting - E149
Apple said it will pull IP addresses from Safari and its Mail app at its Worldwide Developer Conference this week, raising the privacy bar to new heights. But at what cost to ad tech?
36 minutes | Jun 3, 2021
Methbot Ad Fraudster Goes To Prison - E148
The architect of Methbot was found guilty in a New York court last week. In this episode, we dive into the most intriguing details of the case – and what it means for the rest of the programmatic advertising industry as it continues to fight the good (and ongoing) fight against the scourge of ad fraud. We also talk about Tapad pulling out of Europe, and how GDPR has made cross-device identification a legally fraught business model.
36 minutes | May 27, 2021
Apple's Epic Battle (And The Ghost Of iAd) - E147
Big Tech is fending off antitrust and monopoly accusations left and right. This week, we discuss Epic’s lawsuit against Apple. There’s also a larger narrative against Big Tech that’s taking hold, which we discuss, including what soon-to-be-confirmed FTC commissioner Lina Khan has already said publicly that alludes to this case.
32 minutes | May 20, 2021
WarnerMedia-Discovery Merger And CTV’s Complex Supply Chain - E146
During this live taping of The Big Story at AdExchanger Innovation Labs, the team discusses Xandr’s prospects at AT&T now that WarnerMedia is being spun off and combining with Discovery. We also get into privacy in connected TV, and how supply path optimization on CTV is already a thing.
34 minutes | May 13, 2021
What’s The Forecast For The Trade Desk Stock? - E145
Wall Street proved a fickle friend to ad tech on Monday, when tech stocks dipped – The Trade Desk among them. We discuss Wall Street's bets on ad tech, the prospect of further ad tech M&A and ad tech talent seeking refuge in walled gardens.
35 minutes | May 6, 2021
Hanging Up On Ad Tech, Tuning Into CTV
Private equity firm Apollo Global Management’s $5 billion acquisition of Verizon Media from Verizon is evidence that telcos, ad tech and media wasn’t the delicious cocktail that was promised. The team dives into why. Also in this episode: the CTV gold rush and observations from the frontlines of the NewFronts. (It’s all about streaming, baby.)
41 minutes | Apr 29, 2021
SOS! It’s iOS 14.5! - E143
After months of anticipation, Apple will start enforcing ATT with the debut of iOS 14.5. This week on The Big Story, the team litigates not just the binary coverage from the mainstream media that will influence the public conversation, we’ll also try to unpack what Apple is actually doing.
29 minutes | Apr 21, 2021
The Complexity Of Commerce, The Commencement Of Apple’s ATT Enforcement - E142
In this week's episode, the team broadcasts LIVE from AdExchanger’s Innovation Labs: Commerce Day event. And here’s your main takeaway if you weren’t able to attend: the fragmentation in the world of commerce-related media is … insane. Also, Apple finally announced-without-announcing that enforcement of its AppTrackingTransparency framework is coming next week with the release of iOS 14.5. We'll tell you what that means.
23 minutes | Apr 15, 2021
The Confusion Around Project Bernanke - E141
When the Wall Street Journal exposed Google's secret Project Bernanke, it confirmed what publishers already knew: that Google used publisher ad server data to advantage its own buying systems. Those are the broader strokes - but the specifics are still vague. In this episode, we'll talk about what we know, what we don't know, and who was harmed by Google's decision.
39 minutes | Apr 8, 2021
Unicorns Everywhere - E140
This week, ad tech is a field full of unicorns. Luma's cautious optimism around the state of deal making late last year bore serious fruit Q1 2021, with seven deals clocking over $1 billion. The team welcomes Luma director Conor McKenna to talk about what's going on.
43 minutes | Apr 1, 2021
Why TripleLift Went With Vista, And How It Will Crack CTV - E139
Why did TripleLift go with Vista? And how will it establish itself in the hyper-competitive CTV market? All this and more as the AdExchanger team speaks with TripleLift cofounder and chief strategy officer Ari Lewine.
40 minutes | Mar 25, 2021
FLoC's European Vacation - E138
Will FLoCs fly in Europe or will the GDPR clip its wings? And speaking of birds (and identifiers), NBCU's Peacock is going programmatic - and the broadcaster also revealed a new identifier for advertisers to use.
28 minutes | Mar 18, 2021
Don't Microwave Fish - E137
This week, we recorded The Big Story LIVE at AdExchanger's Innovation Lab: Identity Edition. In this episode, the team gives you the bigger picture on the current identity landscape - and the specific challenges that await. Can ID resolution solutions co-exist with each other - and with Google's Privacy Sandbox? Are the solutions coming out of the sandbox, like FLoCs, actually privacy compliant? Tune in for all this and more.
37 minutes | Mar 11, 2021
Unified! - E136
This week, we'll check in with Unified ID 2.0, the most promising online identity initiative coming out of indie ad tech. No longer a grand ambition, it's now being put into practice and has to take into account the real world, practical challenges the online ad industry is facing. Where is it today, and where does it need to go? Also, we'll check in with the IAB's Project Rearc, one year in.
38 minutes | Mar 4, 2021
Google. Roku. Disney. - E135
Google said no ad sales based on cross-site browsing, and no to email-based IDs. Disney says yes to ad tech. Roku says yes to Dynamic Ad Insertion. Nielsen gets a hefty load of audience data.
30 minutes | Feb 25, 2021
Consumer Privacy Is Virginia Territory - E134
We break down Virginia's new privacy bill that will soon become Virginia's new privacy law. Admittedly, privacy legislation is the Brussels sprouts (Or pick some other vegetable you don't like) of the digital advertising world, so we prevent this week's info-dump in scintillating True-False format.
29 minutes | Feb 19, 2021
Tax Time! - E133
Digital ad tax time in Maryland. It sounds good, but is it? Also, why did iHeartMedia buy Triton Digital? And what does that purchase say about the digital audio landscape?
33 minutes | Feb 11, 2021
Changes In Exchanges - E132
This week's episode has been brought to you by the letters M and A. That's right, it's merger and acquisition week on The Big Story, with the exchange Magnite acquiring SpotX, as well as Sharethrough and District M merging. What do these combos have in common? How are they different? Listen in to find out. Also, we'll give our POV on the Wall Street frothiness around ad tech. Which seems to be highly cyclical.
44 minutes | Feb 4, 2021
Four Platforms Walk Into A Bar; Jeff Bezos Walks Out - E131
Big tech platform extravaganza in this episode. Amazon's Jeff Bezos is leaving. Advertisers are returning to Google. And we'll look at the latest in the Facebook-Apple pissing match.
54 minutes | Jan 28, 2021
What We FLoC About When We FLoC About Google - E130
Flashtalking CEO John Nardone stops by to talk about the latest ballyhoo around FLoC. Hey, it performs about as well as cookie-based targeting (sez Google). We'll try to interpret what Google means by that - and how FLoCs might play into its greater strategy. Also, we'll examine Google's plans in light of the Apple IDFA restrictions, and what's with Google's "anti-fingerprinting" proposal gnatcatcher?
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