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The Big Leap
32 minutes | Jan 3, 2022
How to Get Back Up Quickly After Being Knocked Down
Do you remember the Bozo the clown toy? No matter how many times he got punched in the face, he bounced right back up.That’s Entrepreneurship in a nutshell.If you’re an Entrepreneur you NEED to expect that you're going to hit turbulence now and again but knowing how to recover is KEY.Our guest, Dave Colina, founder of O2 Water, is very familiar with this concept.He has the grit, the guts, the determination and the hustle it takes to be successful AND he is operating in one of the hardest industries to succeed and make money in… The beverage world.Dave is going to tell you a unique story about his product and the stuff that matters most. This is your opportunity to learn about an industry that has huge upsides and how to build a business like this. Listen to this episode because it doesn't matter what you do for a living. You're going to learn something today.Mike met Dave through a show that he was involved in called “Elevator Pitch” with Entrepreneur Magazine. (Think Shark Tank in a 60 second pitch)He was a contestant on the show and as he stood on stage, Mike fell in love with who he was right away. His immediate reaction is “this guy's got grit.” He's the kind of person that investors want on their team because he's not going to let anything stop him.Gay and Mike know this first hand because they’re both investors in CPG (Consumer Packaged Goods) products. Gay was an early stage investor in Kavita Kombucha, (which sold to Pepsi for $225 Million a few years ago) and Mike was an early investor in Bullet Proof Coffee and Good Idea Beverages.The business of Consumer Packaged Goods is really, really, really hard and the Big Leaps that founders need to face are very challenging. Case in point, when Dave was launching O2 water and on his way to his first big Crossfit event he discovered that his manufacturer gave him hundreds of slime contaminated cans.Rather than turn around and cancel, he spent the night squeezing 720 cans to eliminate the bad ones and the event went on flawlessly.Despite all of the challenges, Dave has persevered, made an amazing, HEALTHY product, found HUGE success, puts relationships (over profit) first and gives back to his community.Tune into the whole show to hear more incredible stories about Dave’s journey and learn how you too can Get Back Up After Being Knocked Down.
43 minutes | Nov 15, 2021
Rewind: 5 Systems to Overcome Distractions and ADHD
Hey look… SQUIRREL!! Did you look?! Mike knows he would have. He has major ADHD and is easily distracted.You?It doesn’t matter who you are, what you do or how successful you are. It happens to the best of us.The important thing is not what distracts you, but how quickly you can recover from those distractions to get sh*t done.We all know how easy it is to waste a lot of time with distractions, but what if you could reel it in and put that time into something that brings you freedom and joy? Things that could grow your business and improve your lifestyle.If you feel like your brain has a million squirrels running around inside, this episode is for YOU! Make sure to listen or watch on YouTube. Mike has always been super, super ADHD, but he's learned enough about his brain over the years to treat the “challenge” as a creative gift. People are always telling him that they can’t believe how much stuff he gets done. However, he knows in his heart of hearts, that if he would have focused on just one thing, he'd be richer than he is.He's not unhappy. It's more that he's learned to accommodate his lack of focus. He's interested in A LOT of stuff. He likes doing a lot of things, loves lots of relationships, but when the rubber needs to meet the road, he'll get stuff done to reach the finish line. In this episode Gay and Mike share five key systems they've developed that not only work for them, but Mike teaches and incorporates them in his advisory work with clients to make sure they’re focused and get what they want.Here are the steps to move yourself out of distraction quickly: Make a “to-do” list daily: From 1 - 10, starting with the thing you want to do LEAST. Doing this every day helps set your priorities and stay organized. Both Gay and Mike are big 3x5 card and white board users. (Mike carries them wherever he goes!) Yeah, there are more modern / digitized ways to keep track of the things you need to accomplish in a day, but they've found that the 3x5 card method really works, and lots of uber successful entrepreneurs use the same method. (Watch the show to see how this is done.) Anchoring + Grounding Exercise: First thing in the morning, take a big, deep breath and get totally into your body. Relax through your fingers and toes, all the way to the top of your head. Then, imagine shooting roots out of your legs and into the center of the earth. Imagine these roots grabbing the earth's core like bird feet, tightening and holding the center, but flexible, like a palm tree. Take another big deep breath, get super aware of your surroundings, then ask yourself what emotions or feelings you want to experience today. Hone in on your Genius Zone: The more you focus on your “genius” and doing what you most love to do, the easier it is to protect against distractions because you've got more to protect. You're protecting your genius. Decide what the price of your freedom is, decide who and what you want to attract and get really, really good at saying NO to the things you’re no good at or don’t want to do. Wait until the last minute: This one might feel counterintuitive, but it works for Mike. He tends to procrastinate, but the pressure of a deadline and HAVING to finish a project in time really gets his creative juices flowing. He's found that if he waits until the last minute to start / finish a project, it takes him less time to complete than if he starts weeks before. A Healthy Lifestyle: Sleep until your body wants to wake up, take healthy supplements, meditate, get outside and connect with nature, intermittent fasting (this has been a game changer for Mike—his brain works better on an empty stomach), cut out sugar, caffeine and gluten. Don't worry too much about what distracts you, measure the time it takes you to get back. The quicker you can get back to whatever you're supposed to be focusing on is the key.Listen to the whole episode to find out why Gay thinks distractions are a POSITIVE thing, plus how they’ve been able to buy their freedom, work because they want to and because it gives them an outlet for creativity, connection and impacting others. Tune in here now and share with someone you love.
28 minutes | Oct 11, 2021
How to Install a Big Leap Operating System in Your Mind
Our guest, Laura DiFrancesco is a REAL renaissance woman.She’s a true Polymath who’s had a great deal of successes and taken a lot of incremental risks along the way.Most importantly, she's got a POWERFUL commitment to learning.Today’s episode is all about learning how to think and behave like a Polymath by studying the questions she asks herself. You’ll learn the value of covering a lot of territory in yourself, opening up to those multitudes of genius and letting it express itself in many different ways.Listen to and Watch this episode to find out How to Install a Big Leap Operating System in Your Mind.Laura grew up in Chester County, PA on a farm with her sisters and parents.From a very early age she was shadowing her parents at board meetings (both of them are entrepreneurs) and doing tax returns by the time she was in fifth grade.Her dream was to become an entrepreneur.In order to do that she triple majored in international business, finance and real estate at University of South Carolina.She did that in three years before getting her JD and MBA at Villanova, went to work in corporate law then started her own businesses and practice.She’s accomplished all of this and she’s only in her 30’s! One of Laura’s seeds of genius is her FULL BELIEF in herself. One of her deepest core beliefs is whatever she is drawn to, she can do in some fashion. Everything from getting dirty on the farm to putting in 200 hours making her own evening gown for Miss Pennsylvania, USA.It's the idea that no matter what sparks her interest, she can do it because she has faith in herself and faith that the universe will support her in her journey.She follows her passions and that's what's led to so many of the Big Leaps in her life. Laura has “Jane Street Law,” which is her corporate law firm specializing in negotiating multimillion dollar transactions for all types of businesses and companies. She also owns, “Flourish” a co-working space and her latest Big Leap is an educational platform through her personal brand.Her intent with the educational platform is to inspire others, whether it's sharing what she knows about law, business, lifestyle, design or any number of her passions.She also has a new program called The Vault, which is a 24/Seven access to a legal mentor.It's as if you had a personal Google for all the legal concepts that you need in business with tons of video lessons, glossaries, guides and checklists. Everything that you need to be successful in your business.Don’t listen to all the so-called “experts” telling you that you need to “niche down.” SO many of us are multi-passionate and it’s VERY possible to find incredible Success as a Multi-Passionate Entrepreneur.Don’t forget to check out Laura’s new program www.LauraDiFrancesco.co/The-Vault
51 minutes | Sep 20, 2021
Rewind: This Is How To Pull Out Your Inner Genius
You know how you watch your favorite movies and TV shows over and over again because they’re SO GOOD?That’s the idea with today’s REWIND episode!It’s one of the most downloaded episodes of all time and Mike and Gay thought you might want to revisit it this week.How well do you read your body to know what’s really going on?How much time do you feel you stay in your Superpower zone?What % of your day or life do you feel STUCK? Like you’re just not going anywhere? Like nothing has changed, moved forward, or inspired you in a REALLY long time?What if you could access an unbounded source of creativity inside of YOURSELF at any given moment? What if you could use your own natural body resources to feel good ALL the time?Imagine being able to use your body as a dashboard that tells you exactly what's going on in your life.Gay Hendricks and Mike Koenigs produced a new episode of The Big Leap that they think you’re going to LOVE — Especially if you’re interested in learning how to turn ON your deepest creativity. They include a very practical process that Gay uses to get unstuck.They'll also talk about a big distinction between your zone of genius and your zone of excellence and how to get yourself there AND a really practical tool that Mike only uses with his $50,000 Superpower Accelerator Vision Day clients. (And how he activates energy to get in sync, and create together!) It's a never-fail process!Gay describes something he calls your “emotional dashboard” and how to read your body in ways you may never have done before. It’s something that’s had a massive impact on Mike. It’s a Superpower Visualization you'll be able to start using today. Something we all need help with is how to open up and let more of our true creativity emerge. There's a difference between ordinary creativity where you're using your creative skills to do things for other people and true creativity where you're using your skills to do things for other people that benefit yourself. Gay says the antidote for getting unstuck, doing what you’re good at, and drawing on your genius is inviting people into the fourth genius. This gets you past The Big Leap and into your Zone of Excellence, where you’re doing stuff you’re good at. When Gay is working with a private client (in addition to visioning) he spends a lot of time beforehand creating a space inside himself for connecting with that person, knowing something about their journey, and making space for that. Dedicating himself to serving them is incredibly important.When Mike is working with high-end Superpower Accelerator clients, he always asks them to go out into an imaginary future a year from now, look back at where they are now and ask themselves, what will it take to get to this other place. Sometimes the act of simply shifting them out of the present and looking back at where they are now is enough to kind of pop into the SuperCreativity Zone because Mikes thinks our creativity is sitting there waiting to be invited. So what are some of the resources and tools for pulling out your inner genius? What are the techniques that they've used with their highest-level clients over the years to activate that center and get them in the right fit space? You’ll have to listen or watch this episode to find out AND to hear some powerful questions that you can use to elevate your relationships with people you care about and how you can elevate anyone you come in contact with.
42 minutes | Sep 10, 2021
Living in "Easy World"
Mike and Gay's guest, Troy Lavinia, says there is a lot of work we can do to help people see the intersection between entrepreneurship and spirituality.The world is changing and growing really quickly.We’ve never been more inundated with information or more stressed.Yet SO MANY of us have an incredible desire to do something creative or entrepreneurial AND are super open-minded to spirituality. This episode will show you how AND how to take it further.Listen to this episode to learn how you can operationalize spiritual principles to create great organizations and LIVE IN "EASY WORLD".Mike and Gay don’t do a lot of interviews on the Big Leap so when they do, it’s always with someone really special.Gay has known Troy for over a year and has been really impressed with the way he goes about his business.His company is Mosaic Research Management, and they’re what's called an “expert network.”Essentially they’re a matchmaker between investors at institutional investment firms. For example, they may have a client who is a hedge fund analyst and thinking about investing in Nike. They may end up taking a $100 million position in Nike, so they really want to do their homework. They'll read everything there is to read but they also want to talk to “on the ground sources”. Troy’s company might go find the former CFO of Nike, who understands that business and its drivers, or they might find competitors of Nike who can talk about on the ground competition. They put those people as advisors in touch with their clients for one on one telephone consultations. By speaking with those industry experts, their clients get more knowledgeable about the business, fortify their investment thesis, and have more conviction in their investments. Then, about a year and a half ago, they started a subsidiary business, which is recordings and transcripts of those calls. With the permission of the experts and analysts, they’re recording and transcribing those conversations and putting them in a library so that you can go in and read them. So if you're an analyst who wants to do the research on Nike, you can go in and read the interviews that other analysts have done about Nike to get smart on that company really quickly. They’re advertising and monetizing this subsidiary through a subscription.There is SO much more valuable information on this episode including Troy’s first Big Leap that involves his concept of MIDNIGHT PIZZA. (You're not going to want to miss this… it’s life changing!)PLUS you’ll learn about creating great organizations through spiritual principles and operationalizing them AND how to start living in “EASY WORLD", where everything IS easy.
44 minutes | Aug 26, 2021
REWIND: This is How to Discover Your Life Purpose
We have a special treat for you this week! We’re REWINDING one of our most popular episodes of all time.We know you’re going to love revisiting this very special episode. ENJOY!Do you ever wonder… what’s the point? Why am I here? What am I really meant to do? What’s my PURPOSE?!Maybe you’ve been there, done that, know it’s time to reinvent yourself but you don’t know how to start, where to begin or feel as though it’s too late or too hard…What would you give to be able to FINALLY figure out what your life purpose is OR your “next purpose”?You are not alone. Many, MANY of us have struggled with the very same questions and it can be SUPER frustrating, anxiety-filled and frankly, pretty depressing.Don’t worry… Gay and Mike are here to help guide you through the process and figure it out.Today on The Big Leap podcast, Gay Hendricks is going to tell you about the moment he finally figured out what his life purpose was and how it’s affected every moment of his life since. Needless to say, it was a major turning point.Mike is going to share some of his big leaps and some of the reinventions that he's gone through throughout his life because for him, he hasn't had just one big leap… he's had a bunch.Their goal is to give you the tools, resources, and guidance to get you to where you want to be, so let’s dive in!The moment Gay figured out his life purpose happened at a time where from the outside, it looked like he had it made. He had jumped to a “new level” in life, (but as he points out in The Big Leap book,) oftentimes when you have a big upsurge of love, money, or fame, it trips old mechanisms inside that bring up fears and then you shut yourself back down.Since Gay was 15 years old, he wanted to be a university professor but didn't know exactly what he wanted to teach. When he was 22 he was bitten by the psychology bug, got his master's degree in counseling, then his Ph.D. from Stanford, and landed his first job as a university professor at the University of Colorado. He had made his dream come true.And yet, a week before he was supposed to start his new job, (he had already moved to Colorado, rented a cabin in the woods, and was having a great time communing with nature) he had a panic attack when he realized, “Oh my God, I know all the textbook stuff but I don't know anything in my heart about what it takes to have human beings transform their lives.”In graduate school, he learned dozens of different marriage counseling techniques, and dozens of different anxiety treating techniques but he never had a real person sitting with him where he did his own, natural work and had them change. That’s when he knew there was something missing.Then he had a once in a lifetime experience. Standing out in the woods, he said out loud to the universe and himself, “what is the essence of human transformation?” What is it that we do that darkens ourselves rather than enlightens ourselves? He stood there for a while and felt the question rather than trying to work it out in his mind… then the magic happened.He got this amazingly powerful roar of energy through his entire body and mind that seemed to come from the ground up. It was like a freight train of white light and it felt good. Like a rolling wave of energy that passed through him and after it did, he realized that it had answered his question.The information it left behind was this; the thing we do wrong as human beings that keeps us stuck, is we resist what's going on inside ourselves and the feedback that's coming in from the outside. We take a stance of resistance towards the world and out of that stance, our experience gets rougher. Life starts to treat us more harshly, simply because we closed down that part of ourselves. We’re not open to learning. It's this defensive posture that keeps us stuck.He realized that the only way to transform is to let ourselves be exactly where we are and love ourselves for being there. Instead of judging or shaming ourselves, we simply need to feel where we are, and then love ourselves for being there.So that’s what Gay did. He simply wandered around the woods for a while loving all the parts of himself that he’d never been able to love before until that moment.He ended up in a beautiful state of being, both open to himself and the world around him. It was this magical moment of being completely free of his programming and having no expectations of the future that left behind a meta-tool for transformation in him.That’s when he started to work with people, encouraging them to feel their way into where they were rather than trying to talk them out of it. To feel and understand why they might be depressed or why their anxiety is a natural thing to have. It's the act of opening up, accepting ourselves, and loving ourselves as we are that opens up the space to move into something new.That was the moment that changed everything for Gay. It led to a more precise definition of his life purpose.Listen to hear about the many Big Leaps and reinventions throughout Mike's life that lead Mike to discover who he is, what he was great at, where his value is, and most importantly… HIS LIFE PURPOSE.
31 minutes | Aug 20, 2021
The Art of Collaborative Experiences
Imagine being able to solve ANY problem or challenge that comes your way, effortlessly. Entrepreneurs LOVE to express themselves creatively and invent new things.One of the best ways of doing this is with Collaborative Experiences.Today, Mike and Gay will show you how to use the power of shared consciousness to make miracles happen with ease and clarity.They'll talk about collaborating and how to get the most out of working with someone else. Mike is also going to introduce something he calls the “Reverse Mastermind.” (It's a really powerful way to get decades of wisdom from super smart people with improv.) This is a BIG topic and really worth paying attention to because when collaboration goes well… magic happens!Listen or watch this episode to learn the ART OF COLLABORATIVE EXPERIENCES.Gay and Mike agree that, “You get to success as much by saying no, as you do by saying yes.”Learning how to say an enlightened, “NO” is one of the hardest things to do, but once you do, your life will get infinitely less cluttered.Gay has had experiences in the past where he didn't do enough emotional due diligence with folks he started collaborating with, so when stuff came up, he didn’t know how to deal with it.Consequently, he’s spent a lot of time learning how to spot and say no to things that are going to be trouble later on.Here's the best thing he’s learned about collaboration:“The more I can be in touch with the things that are driving me, being aware of my intention, of things I'm afraid of, of that inner world, the more I'm open. It becomes easier for me to collaborate with other people, because I'm open to them.” You know the old saying, “Never love another person, unless you love yourself first.” That goes way beyond loving relationships. It applies to business, too. The major thing that goes wrong in business almost never has anything to do with business. It's not because of a clash of the numbers or budget. It’s because one person has dug into some old issue that goes way back into the recesses of their early life and an old trauma explodes into drama.Mike recently hosted a mastermind group called “Fishy Business” where he created the concept of REVERSE MASTERMIND.He asked everyone, ”How could we make this experience an 11 on a scale of 1 to 10?” They went around the room and one person said, “I would love to find a way to invent something, and collaborate together. Something we all walk away with.”It created a higher level of thinking in the group for everyone to find opportunities together.The BIG IDEA here is Shared Consciousness.Humans actually share consciousness. It’s just a quirk of our minds that makes us think of ourselves as individuals.If we can let go of the idea of our individuality, our ego, and own that other part of ourselves that's connected to everything in the universe. It's a much better place to collaborate from and helps us understand ourselves better and certainly helps us open our hearts and minds to other people.
42 minutes | Aug 14, 2021
Eliminating Your Deepest Fears with Shared Consciousness
Imagine being able to open your consciousness so that your deepest fears recede into the background, allowing you to contact your creative essence.Would that ability CHANGE your business, your relationships, your LIFE forever?When it comes to your fears… the problem is never what you think it is.When you open up to your feelings and find a place of clarity and “pure consciousness”, suddenly everything comes together. (and FAST!)The reason we don't get to that state of pure consciousness is because we're unwilling to face and feel the things that are in the way. There's no problem that can't be solved with 10 minutes of sweaty conversation, but sometimes that sweaty conversation has to be with yourself.A perfect example comes from a conversation Gay had with Ed McCracken, the founder of Silicon Graphics years ago. They were $100 million dollars apart on a deal with a movie studio, running up against one problem after another. “The problem is never what you think it is.” Ed assumed the problem was money but it turned out the REAL issue was the guys they were doing the deal with were afraid they didn’t like them.They were from such different cultures that they were afraid that they disapproved of their culture.Fortunately, Ed's wife was very familiar with meditation so they got everyone into a room together and into a meditative state.They opened up to their feelings about it until they got to a place of clarity and shared consciousness. Instead of arguing about numbers, they went underneath the whole thing and suddenly the deal came together.The $100 million dollar thing evaporated and they got the deal done in 20 minutes. Once you understand these concepts and start doing the practices, you go into a nonlinear place, where something you think should take a year to accomplish, can be done in two or three weeks. It speeds up time because it eliminates barriers that you didn't even know were barriers, and it eliminates problems that look like intractable recycling problems.One of the ways to speed up time is by SLOWING DOWN YOUR MIND.
43 minutes | Aug 6, 2021
Life-Changing Mastermind Events and Strategic Stumbling
What if you could grow your business by having a BLAST connecting with like minded entrepreneurs?Imagine coming away from a fun, life-enriching event with multi-million dollar deals.That’s exactly what happened for a few of the folks at an event Mike recently hosted.Mike's wife, Vivian, called it “Fishy Business” (You’ll understand why in a moment.)This is a MASTERMIND, but on steroids…In today’s episode, Mike and Gay will share exactly how the GREAT ones are run.They'll tell you how to get the most out of them, and how to change your thinking to open yourself up to huge, BIG LEAPS. Listen or watch this episode for all of this and MORE.Imagine being with a bunch of people who are further ahead of you in life, consciousness, business, health, whatever it is that you'd like to be MORE OF.They're positive, they follow a structure, and have a specific method for sharing information. In the mastermind that Mike just led, he invited eight business owners to “Fishy Business”.Mike loves fishing and helping business owners get more out of life so he combined the two.They flew down to Baja, Mexico, stayed at an exquisite hotel, ate amazing food, fished and shared their biggest challenges, insights and opportunities for a few days.It was super chill. No one was rushed.It felt more like PLAY than work.It was like meandering into something you weren't necessarily intending or hadn't thought of before, but because you were in the right place with the right people… magic happened.One of the members called it “strategic stumbling.” Mike LOVES that. This episode will illustrate how attending or hosting a mastermind can completely transform your life and business. More importantly, you’ll hear some of the best strategies for getting huge results and how you can do the same.
40 minutes | Jul 28, 2021
Imagine that you had a certain type of client that you wanted to reach with your business.What if, instead of marketing to hundreds of thousands of people…You could find just ONE person, who, with their recommendation, could bring you all the clients and followers you could ever maintain for the rest of your professional career.How would that feel?For many people, marketing is a major challenge.Today Mike and Gay are going to show you a new way to think about marketing. A paradigm shift.It fits in well with the kind of principles and ideas that Gay teaches in The Big Leap.It’s something Mike calls Ambassador Marketing, and it's how to find an ambassador who will influence the most influential people to grow your business, support a cause, or create momentum and impact. Listen to this episode for all of this — and MORE.Ambassador Marketing is a model that makes marketing really simple, saving you time and energy. Think of it like a bullseye with 4 concentric circles inside:Your IDEAL Client. (Who do you want to be a hero to?) Affinity Group (What groups do your ideal clients belong to?) Influencer (Who are the influencers inside the affinity group that you can connect with?) Ambassador (Someone who could introduce you to influencers who in turn influence multiple affinity groups.) Instead of doing complicated marketing, like Facebook ads, email marketing, social media, webinars, sales pages and funnels…The Ambassador shares your story and their TRUST in you. BOOM! Results.This episode will expand your thinking and mindset so that you can grow your business in a whole new, heart-opening way.
30 minutes | Jul 8, 2021
Getting Into Your CREATIVE Genius Zone
How do you GET and STAY inside your creative Genius Zone?Gay and Mike will show you how to do it effortlessly so you can stay there 24 hours a day, 7 days a week, 365 days a year.They'll also share the distinction between true creativity and ordinary creativity, plus Gay has a unique way to access creativity through something he calls “the genius move.”This is a continuation of the last episode with the release of Gay’s new book, “The Genius Zone.” If you haven’t picked up your copy yet, what are you waiting for? You’ll get a free 15-minute affirmation audio meditation. Then listen to or watch this week’s episode for more insights on getting into your creative genius zone. After working with 1000’s of different people over the years, Gay has discovered one thing that really surprises him.We get dozens if not hundreds of opportunities on a daily basis to open up to our genius.In the Big Leap he calls this the “upper limit problem.” A lot of people shorten it to ULP.In the new book, The Genius Zone, Gay coined a new term to replace an “upper limit problem.” He calls it an “upper limit opportunity”, or ULO.An ULO is like a sign that says “speed bump, slow down” rather than plowing right over it at 60 miles an hour and rattling your teeth.We get little moments in life, which look like upper limits, but they're really invitations to let your genius shine through.It might sound trite to say to BE IN THE NOW, but a lot of times we get into situations with certain expectations and those expectations either get met or they don’t. Either way you go in with a certain energy that doesn't allow the open spaciousness of possibility where you could have something different occur. Gay goes after making the most of every individual moment so that if you have an interaction with somebody that you're not looking forward to, for example, the thing to do is to open up and wonder, “What am I expecting here? What am I afraid is going to happen?” The moment you can do that rather than going into a situation with fixed expectations, you open up a whole new way of relating to the world. Another important point in the new book is Gay’s distinction between true creativity and ordinary creativity. From the time Gay was 19 until he was 23, he was a disc jockey at a top 40 radio station. The whole time he worked there he was using his creativity but using it to serve someone else's vision.He made good money but he couldn't wait to get out of a job where other people were telling him what to do. He loves serving his own vision.The moment you begin to say “what do I want to create in the world, how do I want to employ my genius for my own goals and visions?” That's the magic moment. Even entertaining those questions begins to send a new surge of creative energy through your body.In his travels, one thing he’s noticed is that people everywhere are suffering because they don't have an outlet for their creativity. They’re suffering just as much in Beverly Hills as they are in Berlin or Bombay.Everywhere in the world, it’s exactly the same kind of suffering… not being open on a daily basis to your creative genius. One of the legacies that Gay wants to be known for is helping people open up a conversation with themselves about what they really love to do and how could they express that in the world.He’s been around the world 37 times and he’s seen a lot of people who are not doing that because of economic circumstances or because they're one of 28 children.There's so much suffering on our planet because of lack of connection to our creative expression and Gay wants to make sure that he’s spoken to that passionately during his time here on earth.Listen to the whole episode to hear about three more important moves in the book.One is a new way to access creativity by asking yourself something Gay calls a WONDER QUESTION. The other he calls the GENIUS MOVE. (This is something he asks people to spend an hour mastering and it’s so much easier than you might think.) We end the episode with something he calls the POWER OF COMPLETIONS and you’re not going to want to miss it!We’ll also talk about an opportunity we call “The Big Leap Experience.” It’s an opportunity for people to get into their Genius Zone and learn the moves that allow them to stay there for 90 days. This is SO exciting because in all the years that Gay has been working on The Big Leap and Genius Zone he’s never done a big training or mastermind on it.Gay and Mike have been working on this training together for the last year. It's going to require people to take a stand for themselves because to put yourself in that kind of an environment is extremely transformative. It's profound and we've both got a lot of attention going into it. This the first and last time that Gay will be doing something like this in this format. It’s a ONE TIME ONLY EVENT.To find out more information about The Big Leap Experience, TEXT BL - +1 (858) 434-5316 or go to www.BigLeapPodcast.com/Apply
34 minutes | Jun 29, 2021
How to Get into Your Genius Zone
Today we have a SUPER EXCITING episode.The Genius Zone completes a way of thinking that The Big Leap started. How to overcome your upper limit problems so you don't keep running into your self imposed glass ceiling. How to open up a conversation with your own inner genius, what you most love to do and what makes your biggest contribution in the world. After a 10 year long process, Gay’s new book, The Genius Zone, is FINALLY HERE! If you’ve followed Gay’s work, you know that he’s most famous for his book, The Big Leap. The Genius Zone is a sequel to The Big Leap, and continues the work Gay presented.We’ll talk about what’s different about the new book and why Gay has continued to evolve and develop.Make sure to listen to the whole episode and when you buy a copy of Gay’s book, you’ll get a free 15-minute audio meditation of key affirmations.People often ask Gay how long it took him to write The Big Leap. He thought about it for 30 years and when he finally sat down to write it 12 years ago, it took him a year to write.His work has continued to evolve over the last 12 years having worked with thousands of people and he began using different techniques that were more time efficient.Since we live in a much faster paced world, we need to get results quicker. As he began to use these new tools and techniques, he realized he had to write a sequel to The Big Leap so after 10 years of thinking about it, he sat down this past year, and wrote The Genius Zone. The book is about how to make the moves that allow you to LIVE in your genius zone rather than just poking your head in from time to time. It's kind of like hawks. Gay oftentimes sits in his backyard and watches the hawks fly over head using so little effort because they know how to ride the wind currents. They look like they're doing nothing but they make big, swooping turns by making tiny adjustments.The Genius Zone is the equivalent. It shows you how to make the little adjustments you need to make from day to day that keep you in your genius zone ALL THE TIME.Another big topic that Gay talk about in the book is overcoming negative thinking. It doesn't matter where you are in your life, we all suffer from it and if you don't think you do, it's probably because you're not paying attention to it. The breakthrough moment is when you find a way to stop a train of negative thought in its tracks. The second level is to stop them from appearing all together.The way to stop yourself from negative thinking is to realize that your negative thinking is pointing the way to a genius moment that's trying to break through. The fact is that 99% of your thoughts, (especially worry thoughts,) are recycling loops left over from situations in life that never quite got resolved. Roots that can sometimes go back to before you were born. A good example that both Gay and Mike have struggled with in the past (and Mike's embarrassed to say, his not so recent past) is limiting beliefs around money.Both Gay and Mike were both raised in households that didn’t have a lot and that carried over to our adult subconscious. Recognizing the pattern is half the battle but the moves that Gay covers in the new book help you bring that negative thought stream to an end.Tune in to the whole episode to hear more about how to get out of your negative thought loops, plus how IMPORTANT it is to pay attention to your breathing and learn about something Gay calls LSD breathing.Make sure to be on the lookout for our next episode. It’s a follow up to this one about getting into your CREATIVE genius zone. They’ll talk about how to spot and find opportunities and staying in your creative zone using some of the strategies from the book. They’ll also talk about an opportunity they call “The Big Leap Experience.” It’s an opportunity for people to get into their Genius Zone and learn the moves that allow them to stay there for 90 days. This is SO exciting because in all the years that Gay has been working on The Big Leap and Genius Zone he’s never done a big training on it.Mike and Gay been working on this training together for the last year. It's going to require people to take a stand for themselves because to put yourself in that kind of an environment is extremely transformative. It's profound and we've both got a lot of attention going into it. This the first and last time that Gay will be doing something like this in this format. It’s a ONE TIME ONLY EVENT.To find out more information about The Big Leap Experience, TEXT BL - +1 (858) 434-5316 or go to www.BigLeapPodcast.com/ApplyGet a Copy of Your Genius Zone Book www.GeniusZoneBook.com When you do, you’ll get a free 15-minute audio meditation of key affirmations.
44 minutes | Jun 25, 2021
Top 5 Albums, Books, Events, and People
What are the top five albums that changed your life?What about your top five books? Movies? People?Gay and Mike share what THEIRS are and they’d love for you to share yours with them.You’ll also hear the reason WHY these are their top, life-changing choices.Gay says his “top 5’s” are all about genius and the people behind them releasing their pure creativity into the world. We want EVERYONE to get in touch with their OWN genius so that we live in a world of pure genius.This is a really fun conversation that we know you're going to enjoy, so make sure to listen and watch this episode. Let’s start with Gay’s top 5 albums: The first Elvis Presley album (the one with Heartbreak Hotel.) Abbey Road by The Beatles. Nashville Skyline by Bob Dylan. Dark Side of the Moon by Pink Floyd. (Gay learned how to dance listening to this one) Barcelona, by Freddie Mercury. BONUS ALBUM: The Third Symphony by Henryk Gorecki. All of these albums came at significant points in Gay’s life and hold a special place in his heart. Here are Mike's top 5 albums while I was growing up: The Wall by Pink Floyd. On the Threshold of A Dream by The Moody Blues. The Pros and Cons of Hitchhiking by Roger Waters. Synchronicity by The Police. Joe's Garage by Frank Zappa. BONUS ALBUM: Kind of Blue by Miles Davis Mike doesn’t have big specific favorites anymore. He's a variety junkie. We recommend looking up Rolling Stone’s 500 Greatest Albums of All Time. There are definitely albums that you may have forgotten about. Maybe it’ll inspire you to re-listen to some of your forgotten favorites.Tune in and watch the whole episode to hear the rest of our top 5 lists including concerts, books, and people. We’ll give you a hint… some of them include Jimmy Hendricks, Led Zeppelin, Tinker “Tailor Soldier Spy” by John le Carré, “Awaken the Giant Within” by Tony Robbins, Jack Canfield, and Darren Hardy.Gay and Mike can’t WAIT to hear your top 5’s! Make sure to send them a message. They read them ALL!
46 minutes | Jun 18, 2021
Marketing Mess to Brand Success
Have you ever messed up, (whether it’s in your personal or business life) and thought, “oh geez, I really screwed up. I have NO idea how I’m going to recover?!”Gay and Mike have both created quite a few messes in our business lives that we’ve managed to clean up.Today they're going to talk about how to turn colossal messes into successes.They have a special guest, Scott Jeffrey Miller, author of a brand new book called Marketing Mess to Brand Success.He’s an expert at turning messes into success and FILLED with all kinds of great ideas. There are 30 challenges that he talks about in the book. One of them is about storytelling and he has a great story about an interview he did with Matthew McConaughey. You absolutely want to listen to and watch this episode. Gay said reading Scott’s book was the highlight of his week. He was amazed at how much of Scott’s heart and mind he put into the book.Scott worked at Franklin Covey for a long time. He's had the opportunity to see every imaginable mess, both internally and with his own clients. Right now he’s in the middle of one of the hardest things in the world to do: his own book launch. He was the Chief Marketing Officer for Franklin Covey, (where they sold 50 million copies of their books) so he’s been through 30 book launches over the last decade. “What worked last year isn't working this year and what's working this year isn't going to work next year.”He says the key to a book launch right now is being extremely agile, writing a great book and taking responsibility for all the marketing. (Because the publisher isn’t going to do it for you)His biggest advice is never rest on your laurels. As they always do with our guests, Gay and Mike asked Scott what some of his “Big Leaps” that got him to where he is today. Here’s what he had to say:“Quitting a seven figure job in the middle of a pandemic and going out on my own as an entrepreneur. That's the biggest leap I've ever taken.”Last November, after a year of negotiation with the board and the CEO, he left his shares on the table, and left the company amicably. He’s still an ambassador for the company and hosts their podcast but he left a seven figure job, opened up his own brand, and never looked back.Another major leap happened 25 years ago when he moved from Orlando to Utah as a single Catholic boy. He also moved to Chicago where he knew no one and again to London where he knew no one. “I'm not fearless, but I’ve got courage in excess.”He wasn't raised to take risks, in fact the complete opposite. Go to school, then college and become an engineer, doctor or lawyer. Scot never did that. He was always a salesperson / marketer / author.He’s not quite sure what gave him the courage to be a risk taker other than always wanting more. His father always said he wasn't worried about him because he had “champagne taste on a beer budget,” so he was always confident he would figure it out. Plus he had a great work ethic instilled by parents.He realized young that “if it's gonna be, it's up to me,” and that's been his motto for most of his life.This is Scott Jeffery Miller, Gay Hendricks and Mike Koenigs in our studios, connecting by Zoom!Scott’s new book, Marketing Mess to Brand Success is a really great one and it includes a set of cards that have the chapters on them. It’s such a great marketing tool!Here are Mike's favorites from his “30 Challenges to Transform Your Organization’s Brand (and Your Own)” #8 - Lots of Stuff Won’t Work #3 - Stay Close to the Cash #4 - Become the Leader of Business Development #9 - Don’t Only Do What You Know and Like Best #23 - Leverage Your Promoters #25 - Build and Model Consistent Brand Standards #28 - Develop Your Storytelling Craft You’re going to have to Tune in and Watch the whole episode to hear Scott go into detail about Mike's favorite challenges PLUS he’ll tell you his favorites and WHY. This book and the challenges are a major game changer and you’re not going to want to miss the story about Matthew McConaughey!
36 minutes | Jun 7, 2021
Tuning Up Your Receiver
What are your Big, Upper Limits challenges?What are YOU doing to block your reception?If you can start to understand this, your life will get better in every way. For instance, how do you eliminate the static from your reception so that you’re able to increase your flow of abundance, love and good things in your life?How do you fine-tune your “receiver” better?Gay recently worked with a very high-value individual who received a lot of everything very suddenly, including money and immediately her fears and old patterns kicked into high gear. In today’s episode you'll find out how they worked through those challenges super quickly. (Her challenges were making her physically ill and causing repercussions in her relationships.)Mike and Gay will take you through several steps that YOU can apply to your own transformation AND your clients, removing the blocks and barriers stopping you from receiving abundance. There’s nothing better than a transformation story, PLUS you’ll get an inside view of how Gay’s brain works which is really cool, so make sure to listen to or watch this very special episode.Gay had a client who is pretty blessed. She was born into a wealthy family and things went well in her life so that she had always been in a prosperous mode.She made a passive investment about 10 years ago then recently the company went public. Suddenly she went from a very comfortable existence to having millions and millions more dollars than she had ever had before. It's a good problem to have, but in her case, it pushed every upper limit button that you can imagine.She got a sinus infection that wouldn't go away, she and her fiancé had a big blow up and her high-end SUV was totaled.Suddenly something seemingly good happened and then boom, boom, boom, all these systems started to fall apart. As she and Gay began to work on the problem, he could see how she had shut down in one area of her life which was, “how much love are you willing to receive?” He also uncovered that while she was shutting down in this area of her life, she was also shutting down in other areas at the same time. So when this big surprise happened with the stock that she'd owned for a long time, it pushed all of those buttons and she went into a cosmic nosedive. What he found during their time together was that her big windfall triggered things that went back to her birth. She was born into a complicated Middle Eastern situation with princes and very wealthy associates that were connected through family. At birth she was disowned by her father and raised by her mother and grandmother. As they continued to dig, they got down to the simple moment of her not feeling like she deserved to be here. Partly because she was a woman, and partly because her mother had fallen out of favor with the Father. We ALL have those same kinds of triggers. We may not have them with Saudi princes and millions of dollars, but we've all got disturbances in our ability to receive. It's an unconscious decision made that you’re not worthwhile.Gay was able to help her let go of a lot of those early decisions of, “I don't deserve to be here, I don't deserve love, I've landed in the wrong family, I've landed in the wrong body.” The only way you clear these types of things up is by shining the light of consciousness on them. You can't uproot them from your body or hypnotize yourself and make them go away.You simply have to open up and accept them into the wholeness of yourself and that releases the old unconscious beliefs. Your old unconscious events only have a grip on you because you haven't let go. They thrive on you trying to fix them and make them better. What actually makes them better is accepting them and shining the light of consciousness on them just as they are.Gay calls this the “Einstein Algorithm.” (We did a whole episode about this.) Einstein said that the best way to understand relativity, is that a minute on a hot stove feels like an hour, and an hour with your beloved feels like a minute. When you're with your beloved, all you want is to receive the goodness of the moment but when you're sitting on a hot stove all your systems want to shut down and that makes time crawl. With that in mind, make your life a big, explorative journey, looking for those upper limits. Be on the lookout for them. Don't shun them, don't move away from them. Make your life about uncovering them.Mike's question for Gay was “how do we become a great patient for opening up to receive and being able to identify what's going on in the first place?” because for Mike, in the past, he didn't realize when he was experiencing anxiety or depression until he was in it because it's not a normal occurrence for him. A lot of people Mike knows will either be in denial of it or they hit a slump, or as is the case today, we're all coming out of one of the strangest moments in human history, a grand pandemic. How do you tune up the receiver and open up to the upper limits once we identify it and don't deny it or push it down any longer?Gay says we can accomplish this by making a commitment to be more aware of our upper limits.Let's say you're driving on the freeway with a pair of dark sunglasses on so you can't really see what's going on around you. If you take off the dark glasses you can see cars that are half a mile away. The same thing happens once you begin to open up your awareness and expand your ability to receive. Just the act of opening up it makes it easier to see the things that are coming at you.You’ll be able to see things that trigger you but you see them out there on the edge of the clearing so they won't seem as scary.Make a commitment in this moment to be willing to spot your stuff quicker so you can move through it more nimbly and don't beat yourself up if you don't see them until they're right upon you because that's how you learn.The quicker that you can shift to learning… that's when the real progress happens without getting dinged all the time.To hear more stories and techniques to open up YOUR receiver, including a very simple, grounding exercise you can do right now, wherever you are listen now or Watch.
31 minutes | May 28, 2021
How Creative People Can Use NFTs and Cryptocurrency to Earn Money
You’ve heard the terms NFTs and Cryptocurrency.Does stuff like this scare the hell out of you?Are they just a COMPLETE mystery?Are you under the impression that only techies are capable of understanding and profiting from them?We're here to tell you that’s just not true.Today, Gay and Mike are are going explain NFTs and Cryptocurrency in super simple terms and show you some really interesting ways they can be used.This episode is all about how creative people like artists, writers and musicians can use them to earn money, monetize ideas and intellectual property without getting hurt in the process. Mike will give you practical, tactical, real world examples AND Gay and Mike will actually invent an NFT together and talk about how it can be used. They’re really excited about this new evolution of the way human beings can be creative. Whether you end up buying cryptocurrency or not, after listening to or watching this, we promise you’ll walk away with a whole new way of thinking.(of course, we’re not giving financial or investment advice. We’re not financial advisors and don’t pretend to be on TV or the Internet…blah blah blah)Let’s start with the basics. What exactly is cryptocurrency? Cryptocurrency is a mechanism of storing wealth and being able to exchange it quickly. Bitcoin is the most popular one. You can buy Bitcoin and store it in a digital wallet, it's protected and then you can convert it back into fiat cash. Unlike gold, where you want to move it, it's going to be super heavy. Cryptocurrency is virtual. It's not necessarily tied to traditional fiat currencies.We're used to the US dollar being the most trusted currency in the world because it's standardized, fungible and existed for a long time where cryptocurrency is brand new. As of right now, it's hovering around $38,000 per Bitcoin. When we recorded this, it was at $60,000. Folks who bought it in the beginning and held on to it are multimillionaires right now. The way everything is tracked as to whether or not someone owns it or not, is using something called the blockchain, which is a distributed ledger. It is encrypted data that says when you buy it, it belongs to you. That ledger gets replicated to LOTS of computers, making it very difficult to forge.What about NFTs? What are they? It stands for “non-fungible token” and basically means a way of verifying or validating that something is an original.Here’s a real life example. Mike has a friend who recently acquired the last known unreleased video of a very famous musical artist who died some time ago. They’ve packaged the video as an NFT. What they’re doing is setting up what are known as smart contracts. The smart contract says that every time this video gets watched, the owners get paid a couple of pennies plus they’re allocating a certain percentage of that to the trust of the deceased artist's family.NFTs are going to change the way music and books generate money for creators.Here’s another example. Let’s say there's a very famous musical artist that is going to be doing a big concert. They could create NFTs of digital art that will be plastered all over the stage during the concert. Instead of going to a traditional organization that would fund the venue they could go out to the fans and say, “you can buy a piece of art for a certain amount of money, and you're going to own a percentage of the concert.” When people buy tickets to the concert, you'll get a certain percentage of that. In addition, your art will be visible during the entire concert, you will own that and be able to do whatever you want with it when it ends. There is an enormous amount of power and wealth being created in cryptocurrency. Gay says, “remember where Bitcoin and NFTs come from which is the inexhaustible, infinite supply of human creative intelligence so make sure you take a stand for the evolution and growth of your creative intelligence today.” The possibilities for cryptocurrency and NFTs are endless and I am TRULY EXCITED about the future. To hear Gay and Mike spontaneously create their own NFT LIVE on the spot, listen or watch. Bitcoin! If you don't have bitcoin or a crypto wallet, here’s how to set one up and get some for free. Check out The Big Leap Podcast homepage where you can sign up and get on the waitlist for our upcoming Big Leap Year Experience.
44 minutes | May 3, 2021
Optimize Your Internal Algorithms
Unless you’ve been living under a rock you’ve probably heard the term “Algorithm.”What IS an algorithm? Think about it like a computer program. It’s a set of instructions that you follow in order to get a certain outcome with a certain input.Today Gay is going to tell tell you about two algorithms that can completely change your life. (Neither of them have anything to do with computers. We’re talking HUMAN algorithms)One is called the Epictetus algorithm, and the other is the Einstein algorithm.These algorithms will benefit every relationship you're in, including the one with yourself. You'll learn how to execute both of them to make your whole world look a lot different and genuinely BE better in every way so make sure to listen. Each of us needs a really simple way to do two or three big things in life. One is, how to feel good INSIDE by learning how to let go of the things that bother you so you can slip back into an easeful, centered state of being. The second is learning how to get in a flow of useful communication with other people. This is where Gay’s two human algorithms come in.The Epictetus algorithm has to do with letting go of trying to control things that are not within your power to control.The Einstein algorithm has to do with opening up and loving the things that are hardest to love, thereby releasing an enormous amount of creative potential.Epictetus lived about 2000 years ago, (around the time when Jesus was teaching in his part of the world.) and was running a pagen school in Rome. He taught things like physics and biology rather than theology. It was where all the smart kids went.Epictetus was an ingenious teacher who taught these aphorisms that his students collected in a little book best translated into “The Art of Living.” If you don't remember anything else about Epictetus, remember, this… he’s the guy that came up with the idea that's in the Serenity Prayer. The first line of his book goes something like this. “The secret of happiness is knowing that there are things you can control and things you cannot control.” If you apply that idea to any situation that you're stuck in, it’s a simple way to get a good flow of creativity going. When people think of things they don't have any control over, they're worrying about things that happened in the past or might happen in the future, or what somebody thinks of them. We have no control over any of these things. When human beings get tied up, in trying to control things that are not within our power to control, we turn on the stress chemistry in our bodies. Our muscles get tense, our heart beat speeds up, our mind fills with unproductive ideas and we generally make ourselves miserable.If we can get in the habit of asking ourselves, “what am I trying to control that's not actually within my power to control?” you can “unhook” you from a lot of the wear and tear on the stress machinery in your body. The moment you let go of trying to control it, your body relaxes and you open up a new space for creativity to move through. Gay’s new book, “The Genius Zone, (out in June this year,) talks a lot about the Epictetus algorithm. There are a set of processes in the book that will enable people to do this thing he calls “unhooking.” The moment you unhook, you free yourself and once you get good at it, you can execute it in a split second. It's a very useful thing to know. Gay calls the second algorithm, The Einstein algorithm. When Einstein was asked to explain his theory of relativity to a junior high school student he said, “a minute sitting on a hot stove goes by like an hour, but an hour with your beloved goes by like a minute.”What Einstein was saying is that if you can be with your fear, or your anger, or sadness, without trying to change it or make it go away… JUST BE WITH IT, that's the magic moment in which love enters the equation. It's the moment where you open up and love something as it is instead of censoring or being afraid of your fear, or your anger, or sadness, or another person's anger or sadness. It's that moment of accepting it as an equal that's the essence of what Einstein was trying to get at.To hear more about Gay’s Internal Algorithms and a tool he calls “one of the most powerful things any human being can get good at doing.” PLUS a really cool story about how he was one of the first people to mountain bike through Tibet interviewing Lamas, listen now.
36 minutes | Apr 23, 2021
The Best Deals You'll Ever Do Are The Deals You Don't Do
We all have regrets… When you look back on your life, are there opportunities you wish you had taken.... Or NOT taken, whether it was personal or business?Some of those missed opportunities may have been blessings in disguise because some of the best deals you will ever do are the deals you don't do. This concept will change your life when you understand it so keep reading...Gay and Mike will explain the concept completely, plus Gay shares a story about one of the deals he did when he was in the movie business, and how one big thing turned to a giant mistake. You’ll learn how to read your body and mind to reprogram your brain to start paying attention to your “failure points”, even before they happen to prevent yourself a lot of aggravation in the future.In the “Big Leap” book, Gay talks about “the upper limit problem,” which is our tendency to sabotage ourselves when things start going better than we know how to handle. Especially if we haven't built a structure for how to have more money, or fame. If those things happen, often times we find a way to push ourselves back down.When Gay first heard the term, “some of the best deals you'll ever do, are the deals you don't do,” from his entrepreneur friend, Jerry Jones, he was 40 years old and had just started flexing his entrepreneurial muscles.At the time he had done deals that overrode his internal system because the money looked good or he felt that working with a colleague would be okay. Those situations turned out to be disastrous. He learned the hard way and often reminds people that in business, hiring mistakes are one of the most costly things you can do but never forget. Sometimes the mistake is hiring YOU to do something that you're not good at. A lot of times, creative entrepreneurs do things that are not in their “zone of genius” once the business starts succeeding.In retrospect, Gay has made colossal mistakes and done things he wishes he hadn’t. A few years back, Gay had a very successful movie business called “The Spiritual Cinema Circle.” They were thriving, had investors and were making great money. Gay got the bright idea to start a book publishing company. It wasn’t as successful as the movie business and it got Gay thinking “what is it we do when we are successful that distracts us?”He discovered one of the things is we launch another project rather than going ALL IN on the one we already have. Instead of putting all of our attention into where you are right now. Don't try to do two (or more) things at once. You have to know what your limitations are. Generally speaking, the only way to find that out is by consulting the “Holy Temple” of your body. Figure out what lights you up and makes you feel good and what bums you out. Your body will ALWAYS tell you that information. In other words, when you contort yourself to accommodate and do stuff that is out of character, that's when you get yourself in trouble.Mike knows without a doubt about himself that his best creativity happens when he's collaborating and performing. If 99% of what he does is creating new things, innovating and collaborating by performing. It needs to be deadline driven. That's where he's going to do his very, very best.The bottom line is… KNOW THYSELF. Get out there, do a bunch of work and figure it out.Gay and Mike highly recommend taking a couple of personality tests like the Kolbe and Enneagram. They will really help you figure out your personality type so you can focus on doing the thing in YOUR zone of genius.Having some internal standards is really useful. For example, Gay had a person come to him with a well funded, great idea but there were some integrity issues. Little things. He was derogatory towards Gay’s wife and was rough with one of his cats. Those things stuck with Gay so he decided to decline, even though the money was great, the project was great, and it was an area he really cared about. Later on he was glad he didn't get involved because it crashed and burned. The key thing for whatever you're doing, is to find out what your internal references are, that go off and trigger you not to do something or to do something. That information is all there… you just have to learn how to listen to it.To hear more methods to help you avoid self sabotage and build your self awareness and success, including stories about how these methods have helped some of our celebrity clients and friends, tune in and Watch. PLUS we come up with a great idea for a future episode that involves interviewing celebrities that’s going to be fantastic.
46 minutes | Apr 16, 2021
The Secret to Building Trust
One of THE most valuable commodities a person could ever possess is TRUST.You can’t put a price tag on it. It’s absolutely invaluable.Every human being needs to know how to build it and keep it… in both their personal and business relationships.Gay and Mike are going to deconstruct building trust in all of those areas. What prevents someone from trusting? What blocks trust? How to reclaim trust when you've lost it.They’ll do some deep thinking about managing our trust traumas and demons, and what prevents us from asking for what we really want and think we deserve.Through the lens of marketing, the hardest thing to get from anyone these days is their attention and a commitment of time. In order to get both… you've got to earn your potential clients trust.This episode is FULL of super valuable information that will benefit all areas of your life so do yourself a favor and make sure to listen or watch us on YouTube.Human beings go through a developmental stage of being very vulnerable in the first six months of life before we can learn to crawl and move around on our own in the world.Margaret Mahler said that in the first six months of life, you're establishing trust. It's a time of union. The second six months of life is about exploration, so if you don't have a very good time of it in the first six months, it's hard to go into that exploration stage.Margaret Mahler's point is that throughout life, we create the same situations in our grown up relationships. Oftentimes we have trust issues, because in the process of two people getting closer to each other, one or both people have done something that betrays the trust of the other person.Over the past 40 years Gay and his wife Katie have been working with couples who need relationship help. Recently they worked with a couple where the man had an affair and it ruined their trust when his wife found out, but in the course of working through things, she revealed that she also had an affair at one point and that started a cycle that had serious ramifications.The only way that Gay and Katie found to REALLY heal when there's been a breakdown of trust is through absolute open-hearted honesty.Most people say, “here's what I'm mad about, here's what I’m hurt about, here's what I'm scared about,” but when both people can exchange freely what's really gone on with them during the period of time that they've lost the trust, then trust can be rekindled. Short of that is very hard to do.We can all sense when things aren't going well in relationships. We can feel when the vibrations are off and a lot of us unfortunately deal with that by tuning out those vibrations and pretending things are okay or by digging into them in a way that alienates the other person.It's one of the big challenges of life. To openly acknowledge who you are, what you are and what you're feeling in the most vulnerable way possible. That's what human beings need to do to reestablish trust.Think about larger society and things that have happened in the world that caused us to have trust issues, (with our politicians, our fellow humans, and all of the things that have gone on with the pandemic,) all of it has brought our trust issues front and center.Who do we trust? Do we trust the CDC? The government? The police?Gay says that our solution always has to be open hearted honesty, with ourselves and the people we care about.From a marketers lens, Mike has his own mechanism for how he's built trust. He's always done his very best to operate with the highest degree of integrity because he never wants anyone to say, “Oh, you manipulative son-of-a-gun, I saw what you did there.” He wants to be able to say that everything he put out there came from a genuine place and he didn't seek to manipulate or trick anyone to do anything.Mike knows the rules of engagement in order to gain trust and move towards an offer, so he can't say that he doesn't have that in mind, but he's always upfront about it first.One of the favorite things Mike ever did onstage years ago was when he said, “I'm going to give you the most valuable thing you could ever receive from me in this marketing conference. I'm going to teach you how to make a product and how to sell it. Then I'm going to make an offer and a whole bunch of you are going to jump up and run to the back of the room before I even tell you the price because the bonus alone, far exceeds the value of the product.”Then he asked, “how many of you want to see that by show of hands?” Everyone raised their hand. Mike proceeded to deliver on his promise. Before his “close” and announcing the price, he showed a great bonus. People stood up, ran to the back of the room to buy the product. In less than an hour, he sold over $500,000 worth of products. The audience was amazed (to be honest, so was he). He was really honest upfront and he explained everything, every step of the way. He would say “here's what I'm doing and you're probably feeling this, raise your hand if you're experiencing this.” There were a lot of suggestions embedded, but it wasn't intended to be manipulative. He would say, “I know what you're feeling because it's designed that way.” We're mechanical beings. There are certain things that make us trust and honestly is one of them.Mike truly believes the only way people come into a state of deep trust is by showing up reliably. Trust is built over time, by showing up and being there and being present. Even if you're physically there and not present, people pick up on that.There’s much more to the story than this - and lots of “nuance” in the stories Gay and Mike share.Listen or Watch to hear more ways that you can connect deeply with people in your life and business and build the most satisfying and unbreakable trust. It’s one of those episodes you’re going to want to share with everyone you know. ❤️
47 minutes | Apr 12, 2021
Meta Marketing: How to Ask for What You Fear the Most
Q: How do you truly get what you want out of life?Q: How have the MOST successful people in the world gotten to where they are today?A: By ASKING outright for what they want.It can be really scary to ask for what you want… out loud… to other human beings… whether it’s money, love, sex or anything else.Maybe it feels pushy, selfish or arrogant, but it really is the only way to achieve your biggest goals and dreams.When done properly, from a state of wholeness and alignment…it’s EMPOWERING.Gay and Mike tackle the big question; “how do you ask for what you fear the most?”We call this meta marketing. It's how to approach marketing from a state of wholeness and alignment. When you are “lined up,” the world falls all over itself to give you what you most want. If you're not “lined up,” you can ask for what you want until you're blue in the face but you won’t get it.We’ll show you a new way of being and marketing your true-self in a world that's constantly changing. It's all about how to get in touch with and overcome the upper limits that you have about bringing yourself forward into the world and being successful.Gay also provided two huge questions that will put you in a state of wonder plus a four letter acronym, F.A.C.T. that helps you overcome any challenge that stands in your way, including the things that you fear most.Virtually everyone Mike has ever coached has had a problem with asking for money (or love or sex or…) and the number one thing that prevents them from asking is usually rolled up in old trauma and self esteem.Gay has seen it time and time again as well. Several times a month he does a two-hour, big leap intensive where he works with a person one-on-one. Something that he sees all the time is people who have had some success in the world, maybe making pretty good money, but they haven't taken that big leap to where they think they could go if they were really bringing themselves fully into play.50 years ago when Gay was working on his Ph.D in psychology, one of his professors asked him if he wanted to be a university professor or go into private practice? He had no desire to sit in an office all day seeing client after client so he told his professor he wanted to go the University Professor route BUT, what he was even more interested in was marketing and figuring out how to get the incredibly important information about psychology out to the general public.His professor looked at him like he had 3 heads. This was before guys like Deepak Chopra were on PBS doing what Gay calls “rock and roll psychology.” In other words a psychology that goes out and earns its own living in the world of media.Today there are SO many options and a tremendous amount of information right at our fingertips which has made two things happen. It’s made more people want to market themselves and bring themselves forward but it's also made them come up against their fears.Fear originally came from a physical threat but since there are no more saber toothed tigers running around, most of the things we fear are of our own manufacture. We fear rejection and that energy goes into our body as if it were already true.One of the key things is to find a new way of being with your fear, so that you no longer fear your fear. In other words, you welcome the fear as a set of information that's trying to flow in rather than something you need to pretend isn't there or get rid of. The energy of fear is also the energy of creativity in potential so if you can welcome your fear rather than try to shut it out, it gives you key information about what needs to happen to move you to the next level.What keeps people stuck is repeating the same old patterns. If fear comes up and they don't have a tactic for getting through the fear, it keeps repeating and pushing the same old doubts to the surface.Gay uses the acronym FACT to help people get out of the “fear trap.” F is for facing whatever the fear is. You need to be willing to face it in your mind as well as in your body. A is for accepting something as it is before we can begin to change it. Accept something to the point of even being able to love it as it is because love is the direct antidote to fear. The more awareness and love you can bring to anything you're scared about, the more it dematerializes, and turns into the energy of excitement. C is for choosing. It's hard to make a choice when you're scared so if you can unhook the energy of fear you’ll make better decisions. T is for taking action. This one is self-explanatory. What we're really talking about is being in a state of alignment with ourselves, where our mind and heart are lined up. Where we’re lined up with our chosen purpose and our highest intentions.Coming into a state of alignment, overcoming and breathing into and being with the fears that are behind all of those upper limits is the most direct thing you can do at any given moment in order to break through to that place where you're being guided with the pure flow of your creative intentions.To hear more about the SECRET to becoming a fully aligned human, truly getting over your fears and being able to ASK FOR WHAT SCARES YOU THE MOST, tune in here and watch us on YouTube then share it with the people you love. ❤️
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