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The Big Idea Podcast by InkSoft
35 minutes | Nov 7, 2019
Turning Fashion Forecasting Into Profits With Tim Gibson| The BIG Idea Podcast
Gibson started in the industry as a screen printer and then moved into shop production management, before settling into the sales side of the business. He started his own company, TMG (The Marketing Group) in 2004 and then sold it to work in sales management for other big-name firms. Gibson has a firm grasp on every aspect of the decorated-apparel industry and is in the know when it comes to forecasting trends. “At Hanes, we do a lot of homework, through our team of product developers and trend spotters,” he says. “We find that trends in the print channel take a year or so to trickle down from fashion to this industry. Case in point: the color mustard.” Gibson notes that for apparel suppliers, it’s key to profitability to get trends right. “One new color—five SKUs—costs about a million dollars per SKU to add to our lineup,” he says. “It’s a big undertaking. Your finger has to be on the pulse of the market so you can react.”If Gibson has any advice for new and established shop owners, it’s that the cream rises to the top. He stresses the importance of knowing exactly who your company is and what its values are. “You have to have something that sets you apart,” he says. “Focus on that market. Dial that in. Don’t be everything to everybody. Knowing who you are, and focusing on your market is crucial.”
47 minutes | Oct 24, 2019
Take the Guesswork Out of Financing With David Harding
In this The BIG Idea podcast, equipment financing expert David Harding details your options for financing your decorating equipment. “The only time you’d want to lease equipment is if you’re planning to upgrade that machine every three years,” says Harding, owner of New Philadelphia, OH-based DCA Equipment Financing, which helps customers grow their businesses by providing equipment financing solutions. “The technology has totally changed enough to make an upgrade feasible.”For 12 years, Harding has financed millions of dollars each year for the decorating sector. “We finance a lot of automatic machines,” he says. “Customers want the jump from a manual to an automatic. They always say, ‘I should have upgraded to an auto years ago.’” Harding mentions that a six-color automatic machine, because of its size, is the go-to machine for most businesses looking to upgrade. With prices on direct-to-screen equipment dropping, Harding says they’re becoming more feasible purchases for smaller shops. Harding stresses that no matter what type of equipment you want to purchase, take the time to read the financing and leasing fine print—and be aware of the fees you’ll incur before making a decision. That includes any upfront payments, loan terms and the required monthly payment. “The number one thing plaguing our industry now is interest rates, and they aren’t always calculated the same,” he says. “Finance companies play with fees, an annual finance charge, rather than an APR. This is so they can make the finance rate appear to be more aggressive than what the APR actually may be.” Listen to the entire The BIG Idea podcast, hosted by Marshall Atkinson.
35 minutes | Oct 4, 2019
The Future of Equipment with M&R CEO Danny Sweem
Tighter delivery turns mean that shop owners are even more focused on automation. In this week’s The BIG Idea podcast, textile industry veteran Danny Sweem, president and CEO of M&R, chats about the direction he wants to take the company since founding industry legend Rich Hoffman handed him the reins: helping printers automate their processes even more and reduce downtime. “Printers have to do something differently,” Sweem says. “We’re developing machines to help decorators transition quickly and efficiently from one job to the next—reducing those friction points.”Sweem’s also thrilled M&R is working to marry digital systems with analog screen printing. For example, its Digital Squeegee allows screen printers to use printing techniques only available through DTG technology in combination with screen-printed effects like puff or glitter inks. The Digital Squeegee integrates with newer M&R automatic textile presses with functions routed through the presses’ control systems.“With the Digital Squeegee, every shirt can look a little different,” Sweem says. “Your productivity is at the level of screen printing, but it’s digital. This is a paradigm shift in the industry. There’s going to be a supply-and-demand shift: Demand will overwhelm the capacity for digital printing.”On the sustainability side, M&R has an eye on internally managing its processes to be more environmentally friendly, such as air quality in and outside its facility. Plus, the company has a lot of exciting equipment updates. “We’re developing a new manual press using leftover waste materials,” Sweem says. M&R’s new Sprint 3000 dryer is even more energy-efficient than the Sprint 2000. “Plus, stay tuned for our new dryer for water-based ink with a much smaller footprint,” Sweem says.
66 minutes | Sep 9, 2019
Design Craftsmanship With Aaron Draplin
Creating a timeless logo for brands is vital in the marketplace today, including for the U.S. government. In this week’s The BIG Idea podcast, talented graphic designer Aaron Draplin, president and CEO of Draplin Design Co., talks about his work with President Barack Obama, how he works well with screen printers, and what advice he’d give his newbie self. Draplin, who worked on the logo for the ARRA American Recovery and Reinvestment Act, got the call to design the governmental logo on a Wednesday, and he had it done by the next Monday. “Designing for all of America is terrifying in some way,” he says. “It was a great project because I asked myself, ‘What does the government look like?’ It all boils down to how you hit on a good solution that works.” Draplin’s many years of working with screen printers helps him head off any issues at the outset. “I ask printers, ‘What are the problems you guys have when designers send you files? How do you want me to send it in?’” he says. He’s also a big proponent of training employees on customer service skills. “The power your employees have over the relationship is incredible,” he says. Working with many different companies has led Draplin to understand the “time suck” of endless revisions and how to refocus on just getting the design right the first time. “We took the money, so now it’s our job to perform—it’s about ownership,” he says. “But if it turns into three days or a week, you have to put your foot down and say, ‘Maybe you’re not seeing what I’m seeing here, and we need to go in a different direction.’ I have the confidence to say that.” And what would Draplin like to go back in time and tell his newbie self? Lots of great advice, actually. “Ask questions,” he says. “Be engaged. When [customers] call, pick up the phone. Respond to emails as quickly as you can. Be accommodating. Above all, be a good citizen.” Listen to the entire The BIG Idea podcast, hosted by Marshall Atkinson.
32 minutes | Jul 5, 2019
Pop Up Stores with Tim Williams
On the next The Big Idea podcast, we welcome entrepreneur and innovator Tim Williams with YR Store. He will chat with us about how Pop Up Stores work, and how he has achieved success worldwide with this sales strategy. If you are a fan of DTG or doing something different, this is a show you don’t want to miss.
43 minutes | Jun 20, 2019
Profit First with Mike Michalowicz
Mike Michalowicz, renowned author and speaker, brings his formulas and tools regarding running a better business to the decorated apparel industry. Mike discusses topics like making profit a priority and how to make your business run like clockwork. Some topics from the show: better ways to grow a stronger, healthier business how to ensure that what comes first gets done "paying yourself" principles applied to business how to make it work within parameters incrementally introducing profit into your plan getting outside your business and allowing growth much more!
51 minutes | Jun 6, 2019
Inside the Industry with Scott Fresener
In this episode we discuss: The importance of answering the phone and support. What is the one thing that most people struggle with when starting in the industry? The importance of marketing for your shop and running your business. What is the one thing that you can do to get more sales? Much more!
35 minutes | Apr 11, 2019
Multiple Shops with Jay Berman
This week we welcome Jay Berman with Visual Impressions to discuss all things contract decorating. Jay talks about what it takes to run a contract decorating shop, and how they opened a second location in another city. This episode includes: Their journey from a small garage shop to operating two facilities, in different cities. Why contract printing made more sense for them from a revenue-generating standpoint. How they run their business as a family, and the rules they have in place to make it work. How does company culture impact growth and running the business? How can customers “feel” your culture in the ways that you interact with them? Why they use their best employees to help with training. Why they decided to open a second location in another city, and how they are getting business for both. Much more!
23 minutes | Mar 13, 2019
Impression Magazine and ISS with Marcia Derryberry
In this episode, Marcia will discuss everything in the industry from a journalistic point of view. As Impressions Magazine covers it all, hear what she has to say about it and see if you agree with her viewpoint! What is the idea will tremendously impact the future of the decorated apparel industry? What type of shirts and decoration will be around for years to come?How has technology impacted the industry with software, apps, and other ideas to make work more efficient?How does Impressions Magazine get their ideas for stories and articles?What’s the difference between the magazine and the online publication?What is the Tech Tip Newsletter and how can shops use them to their advantage?Why should a shop go to a trade show and what will they learn?How important is networking in this industry?
29 minutes | Feb 14, 2019
Embroidery Top Tips with Joyce Jagger
In this episode, Joyce discusses all facets of running a modern-day embroidery shop. Learn from her master-level talk as she guides you with great tips! This episode includes: What do shops need to do to continually improve their skills? The importance of correct settings for different types of garments. What is the number one thing shops get hung up on with embroidery? All shops are different, so how do you determine your biggest challenge? How do most people get into the industry, and what are the next steps? Much more!
45 minutes | Dec 21, 2018
History of Print with Richard Greaves
Richard Greaves is a lifelong student of the screen printing process. He has worked for many industry giants and has written for various trade magazines. We're going to break down a lot during this episode, including: The importance of consistent learning The history of the screen printing industry The biggest mistakes shops are making How to focus on growing sales How to get the most from your staff much more!
56 minutes | Nov 8, 2018
Selling your Business with Rock LaManna - The BIG Idea by InkSoft
We are joined by Rock LaManna to discuss how to plan ahead for the time when you may or may not want to sell your business. Rock is an expert in the mergers and acquisitions field, specifically relating to the print industry. This episode includes: why it is important to plan ahead how long it takes strategic planning understanding valuations managing business risk dealing with family/employees much more!
45 minutes | Oct 26, 2018
The Ink Kitchen with Rick Roth | The BIG Idea by InkSoft
Welcome Rick Roth from Mirror Image, Inc. to the BIG Idea Podcast. In addition to running Mirror Image, Rick has an industry blog called The Ink Kitchen. Rick has all sorts of industry insights and if you're looking for innovation, he is your guy. He is trusted by many companies to test new products and always delivers fresh ideas to his customers. In this episode, we discuss: How to get involved in the community Fundraising roles as a print shop forward thinking and innovation testing and experimenting with technology why it's okay to make mistakes small decisions that make your company (and the world) better
53 minutes | Oct 12, 2018
Raising your Game with Lon Winters | The BIG Idea by InkSoft
We are joined by Lon Winters, industry expert and consultant. Lon knows everything about running a successful shop, and he share some of his insider tips and tricks to get your screenprinting/decorating shop on track for success. In this episode, we discuss things like: How to continually improve Measuring and improving incrementally Using (and understanding) a production log Staging organization and efficiency finding extra time in every job the importance of screenmaking the most common shop mistakes much more!
56 minutes | Sep 27, 2018
Clear Vision and Shop Culture with Brett Bowden
This week we are joined by Brett Bowden from Printed Threads. Brett has a passion for art and screen printing, and has translated that into a very successful shop he started in 2010. He lives in the Ft. Worth, Texas area and enjoys music, sailing, and traveling with his family. In this episode, Marshall and Brett discuss things like: Why creativity is important in a shop How to deal with personalities in the shop How to make things fun The importance of humility in running a shop/business Benefits of associations like SGIA Thinking ahead and planning for the future Much more!
53 minutes | Sep 13, 2018
Future of the Industry with Johnny Shell | The BIG Idea Podcast
Johnny Shell, industry expert and VP of Print Technology for SGIA, breaks down the state of the industry and gives helpful advice for printers of all shapes and sizes. Some of the things we discuss this episode: What is SGIA? How does the organization help printers be better at the craft/business? Tools and resources available for our industry Events specific for the garment community How to stay competitive with the big competitors How to get ongoing training for you and your team How to find the best prepared employees much more!
38 minutes | Aug 23, 2018
On Site Printing with Rich Artymovich | The BIG Idea by InkSoft
This week we are joined by Rich Artymovich from EA Graphics. He is an expert of serving special events with his team, and has a unique way of providing printing on-site. Join us as he discusses: The history of his business How to go mobile for events Building his rig/trailer Staffing events Preparing ahead of the event Making sales on site Much more!
68 minutes | Aug 9, 2018
Mindfulness with Jamie Beck
Jamie Beck from JKB | Studio 4B.B joins us to discuss the practice of mindfulness and how it can relieve stress and create personal awareness. She takes us through a few exercises and teaches us principles to use in the future. Jamie is a therapist who runs her own successful private practice geared toward teens and adults. She helps people in various situations and stages. This is a great podcast to bookmark and come back to again and again.
56 minutes | Jul 31, 2018
Shop Operations & Sales with Jonathan Tynes | The Big Idea Podcast
This week we are chatting with Jonathan Tynes, Founder and CEO of Kickprint.com. He talks about things like: The benefits of going online with your business How to trust your team more The best tools to use to grow your business How to get the most from your shop efficiency How to optimize using outsource partners Working on the business instead of in the business So much more!
36 minutes | Jul 12, 2018
2 Regular Guys | The BIG Idea by InkSoft
Aaron Montgomery and Terry Combs from the "2 Regular Guys Podcast" discuss industry trends and insider information to help screenprinters and garment decorators make the most of their business. They dig into topics like: The importance of continual professional education Not getting left behind in the digital world The future of the print industry
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