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The Bean Pod: Boston's Tech & Marketing Podcast
43 minutes | May 24, 2017
The influence of social marketing on consumer behavior
Erin Caldwell joins this week's podcast to talk about how marketers can drive social change for issues from recycling to carpooling to energy conservation. Erin and John discuss why changing attitudes doesn’t necessarily mean that behaviors are changing (2:40), how to make issues resonate with people (10:30) why altruism might not be the most reliable way to drive charitable contributions (15:47) and how marketers can capitalize on internal and external motivations. Follow Corporate Ink: https://twitter.com/CorporateInk Follow John Costello: https://twitter.com/CostelloJohnD Follow Erin Caldwell: https://twitter.com/ErinDCaldwell Subscribe to the Bean Pod on iTunes: https://t.co/TQOyhzQD9R
21 minutes | May 10, 2017
Turning emails into sales with Rethink Robotics VP
Sue Sokoloski, vice president of marketing at Rethink Robotics joined The Bean Pod for a deep dive on email marketing strategy and best practices. Rethink Robotics, a Corporate Ink client, created the category of smart, collaborative robots. Sue shared insight into how content marketing helped Rethink define this new market (1:21) and why it’s so important to know your audience’s interests, concerns and triggers (3:54). Sue spent more than eight years at Constant Contact as director of channel marketing, so she draws on that experience as well as insights from Rethink campaigns to share best practices for crafting emails (5:28), how to measure success in email marketing (11:58) and the process of lead scoring (14:14). Finally, Sue shares her thoughts on long subject lines, unsubscribe buttons and Germany in a round of Bean Stocks (15:45). Follow Rethink Robotics: https://twitter.com/RethinkRobotics Follow Sue Sokoloski: https://twitter.com/SueSoko Follow John Costello: https://twitter.com/CostelloJohnD Follow Corporate Ink: https://twitter.com/CorporateInk Subscribe to The Bean Pod on the Apple podcast app Don’t have an iPhone? Subscribe on the Stitcher podcast app here
18 minutes | Apr 11, 2017
PR for Robots? Why Robotics Companies Need to Take Advantage
The robotics industry is set to grow to more than $130 billion in just two years. Gil Haylon joined The Bean Pod to discuss the challenges and opportunities that can arise in this increasingly crowded space. Gil covers why robotics companies need to start with a solid message (2:14), the most effective PR strategies and materials (3:55), how to make the most of industry tradeshows like Automate and RoboBusiness (8:05) and when a robotics company should start to engage in PR (12:32). For more information from Corporate Ink on robotics, check out our episode "Robots, AI and the Droids You're Looking For" where we explore how the narrative around robots is shifting thanks in part to a more informed media community. Don't forget to leave a rating and review on our iTunes podcast page to help The Bean Pod keep bringing you the latest insights from Beantown. Follow Gil Haylon: https://twitter.com/GilHaylon Follow John Costello: https://twitter.com/CostelloJohnD Follow Corporate Ink: https://twitter.com/CorporateInk Subscribe to The Bean Pod on the Apple podcast app: https://t.co/TQOyhzQD9R Don't have an iPhone? Subscribe on the Stitcher podcast app here: http://www.stitcher.com/s?fid=126771
37 minutes | Mar 30, 2017
Nate Niezgorski of Dell Technologies Explains the Cloud
This week, The Bean Pod is joined by Nate Niezgorksi of Dell Technologies. While you probably know what "the cloud" is, you might not know how it actually works. If you're worried about your data getting wet when it rains, listen to this episode. Nate explains the ins and outs of cloud storage (2:50), why so many startups are based in the cloud (9:03) and when the cloud might not be right for your business (12:20). We also discuss the hybrid cloud (19:06), self-driving cars (23:40) and the "Dude, you're gettin' a Dell" commercials (29:49). Connect with Nate on LinkedIn: https://www.linkedin.com/in/nathanniezgorski/ Follow John Costello: https://twitter.com/CostelloJohnD Follow Corporate Ink: https://twitter.com/CorporateInk Subscribe to the Bean Pod on iTunes: https://t.co/TQOyhzQD9R
51 minutes | Mar 15, 2017
Culture Edition: Boston Fact or Fiction with Tim Cook
Welcome to a special Boston culture edition of The Bean Pod. First-time guest and local resident Tim Cook joins John for a new game of Boston-related trivia, "Fact or Fiction" (née Tim's Trivia). Play along and maybe learn something new as Tim uses deductive reason and unparrelled sagacity to determine the truth behind obscure Boston facts. The game can be enjoyed by all and sundry by playing along: Is there really a secret crypt under the Old North Church? Was the first woman to go over Niagra Falls in a barrell really from Roxbury? Is Boston home to the inventor of frozen foods? What makes Boston University Bridge unique to all the bridges in the world? The world's first chocolate factory: was it in Boston? Where did Storrow Drive get its name? Who are the four U.S. presidents that hail from Boston? Find out these answers and more on this week's episode.
24 minutes | Mar 1, 2017
Marketing Corporate Social Responsibility and Sustainable Practices
The Bean Pod is joined this week by Luke Stephan, Partner at Keene Advisors, to talk with Corporate Ink about the importance of corporate social responsibility (CSR) and sustainability in today's business landscape. 97% of businesses consider sustainability "highly important" and third of consumers are now choosing to buy from brands they believe are doing social or environmental good. Luke joined John and Erin to discuss why CSR and sustainability efforts are increasing (3:19), how companies are self-evaluating and receiving third-party certification (7:11), how changing regulatory policy could effect things like the environment, corruption and labor (11:14) and how consumers can identify sustainable brands (18:00). Keene Advisors provides a broad range of transaction and corporate finance advisory services, including on corporate sales, divestitures and capital raising transactions. Keene Advisors leverages technology and smart storytelling to deliver outstanding advice and services to a diverse client base across the United States and Canada. The firm seeks to promote positive, lasting change in the world through charitable donations and active participation in charitable and civic organizations. Keene Advisors received B Corporation™ certification in recognition of its high standards of social and environmental performance, transparency, and accountability. Follow Corporate Ink: https://twitter.com/CorporateInk Follow Keene Advisors: https://twitter.com/keene_advisors Follow John Costello: https://twitter.com/CostelloJohnD Follow Erin Caldwell: https://twitter.com/ErinDCaldwell Subscribe to the Bean Pod on iTunes: https://t.co/TQOyhzQD9R
16 minutes | Feb 16, 2017
Mobile Ads & New England Patriots Win Big
In this special episode of The Bean Pod, we're joined by Mike Parker, Greg Hakim and Gil Haylon to reflect on the Pats championship victory. The day after a stunning come-from-behind win from the home town team, we discuss the emotional rollercoaster of watching the game and the future of the Patriots' dynasty. We then discuss our reactions to commercials (5:52), the future of advertising on TV during the big game (9:37) and the importance of engagement versus reach (12:45). Follow Corporate Ink: https://twitter.com/CorporateInk Follow Greg Hakim:https://twitter.com/DreamHakim Follow Mike Parker: https://twitter.com/PRParker Follow Gil Haylon:https://twitter.com/GilHaylon Follow John Costello: https://twitter.com/CostelloJohnD Subscribe to the Bean Pod on iTunes: https://t.co/TQOyhzQD9R
11 minutes | Feb 1, 2017
How to Make Event Marketing Worth Your Effort
When done right, event sponsorship and attendance can be a great way to reach prospects and get face time with the media. Charlotte Jolicoeur joins this week's episode of The Bean Pod to share her tips for effective event attendance. Charlotte reminds us how important the lead up and follow ups to events are (3:20), offers tips on the kind of collateral to bring along (4:09) and tells us why she's bullish on S.W.A.G. and bearish on swag (6:30). Connect with Charlotte on LinkedIn: https://www.linkedin.com/in/cajolicoeur Follow Corporate Ink on Twitter: https://twitter.com/CorporateInk Subscribe to the Bean Pod on iTunes: https://t.co/TQOyhzQD9R
15 minutes | Jan 25, 2017
Video for beginners: Tips & tricks from Darcy Fortune
Darcy Fortune, videographer and SEO PR Analyst at GCAi joins this week's episode of The Bean Pod to share advice for getting started with video content. Sharing her perspective from behind the camera, Darcy discusses the kind of equipment you need to get started (1:05), why repitition is key to getting comfortable on camera (4:01) and the ever-important question of how long a video shared on social media should be (8:30). Whether you're just dipping your toes into video or are looking for a refresher on best practices, check out this episode for some lesser-known tips on how to act when the cameras are rolling (12:00). Connect with Darcy on LinkedIn: https://www.linkedin.com/in/darcyfortune Follow GCAi on Twitter: https://twitter.com/GarveyComm Follow Corporate Ink on Twitter: https://twitter.com/CorporateInk Subscribe to the Bean Pod on iTunes: https://t.co/TQOyhzQD9R
35 minutes | Dec 22, 2016
Holiday Special: An uncut fireside chat with Corporate Ink
In this episode of The Bean Pod, we toss aside all marketing and tech talk in favor of sharing some of our team members' favorite holiday traditions. For those of you seeking business insights, now is a good time to look elsewhere. Otherwise, fire up the yule log, pour yourself a mug of wassail and enjoy getting to know part of our team - Erin, Lauren, Gil, Charlotte and Melissa. We'll be back next year for a new season of The Bean Pod, with exciting guests and brand new topics. Happy holidays and thanks for listening!
31 minutes | Nov 30, 2016
Emerging Payments & the Future of Fintech
Silicon Valley is teeming with fintech startups aiming to disrupt the payments and banking ecosystem. John Costello gives up hosting duties to share his thoughts on payment technology as the guest of this week's Bean Pod. Erin Caldwell joins to discuss what that new chip in your credit card means (6:34), the applications of bitcoin and blockchain technology (14:08), how biometrics is starting to play a role in card security (20:10), why banks are outsourcing innovation (24:36) and of course, to cap off the episode with Bullish or Bearish (26:45). If you enjoy this episode, subscribe on iTunes and leave us a review!
24 minutes | Nov 17, 2016
INBOUND 2016: Corporate Ink's HubSpot Round-up
Last week, Corporate Ink attended HubSpot's INBOUND conference to learn the latest in content strategy, website creation, inbound marketing and sales. On this episode of The Bean Pod, we share what we learned from one of the most anticipated marketing conferences in the industry. 1:08 - Abigail Holmes discusses the importance of getting a refresher on best practices 4:40 - Gil Haylon recaps the 3 hour training session he attended 10:30 - Stacey Turner brainstorms some ways to improve breakout sessions 14:28 - Erin Caldwell swoons over keynote speaker Alec Baldwin 18:16 - John Costello shares what he learned about podcasting at the conference
18 minutes | Nov 9, 2016
The Rise of Retail Tech
On this week's Bean Pod, Stacey Turney and Abbie Holmes discuss the state of retail marketing and share the strategies they've seen retailers implement to address changing consumers preferences. From high tech backend solutions to a shift in customer communications, Corporate Ink discusses the changing landscape of retail. 4:24 - The state of the retail industry 6:32 - See Now Buy Now 8:45 - The role of marketing in retail 10:45 - Bean Stocks
17 minutes | Nov 2, 2016
The Greatest Hits: Is there a formula for earning media coverage?
In this week's episode of The Bean Pod, Corporate Ink discusses what it takes to build a well-rounded media approach. Are you trying to get covered by the Wall Street Journal? In most cases, that should only be one part of a program that's built to help achieve your goals as a business. There's no way to wave a magic wand and appear on the biggest news networks but taking a few of the steps outlined in this episode will help build a foundation for sustained, targeted, positive media coverage. 1:58 - Why trade publications are underrated 5:30 - "We need coverage in the Wall Street Journal" 6:40 - What to do when there's no story 9:15 - Leveraging your unique take Don't forget to subscribe on iTunes or wherever you get podcasts!
21 minutes | Oct 26, 2016
Keys to Creating a Winning Corporate Culture
In this week's episode of The Bean Pod, Corporate Ink vice president Greg Hakim sits down with John to explain Corporate Ink's philosophy behind creating a unique culture. Greg explains why when people like where they work, they make smarter decisions and bring more creativity and enthusiasm to the table. For clients, that means deep relationships with your client team, more meaningful conversation. 1:15 – Why agencies should focus on people first 3:45 – The power of empowerment 5:00 – What are the most important traits for a job candidate? 14:09 – Bullish or bearish Don't forget to subscribe on iTunes to catch every episode of The Bean Pod!
19 minutes | Oct 18, 2016
Achieving Sustainability in the Supply Chain (Plus: The Bean Pod gets new microphones!)
This week's episode of The Bean Pod is brought to you by brand new recording equipment (Marantz microphones, please contact John for sponsorship options)! We're joined by Corporate Ink's own Abigail Holmes to talk about sustainability in the supply chain. In an increasingly interconnected world, companies need to be sure that they're following ethical procurement and manufacturing practices. Find out how the industry is evolving and how its addressing issues including slavery, health risks, corruption and more. 2:00 - What is supply chain sustainability?3:20 - The evolving role of sustainable procurement6:58 - Major misconceptions around sustainability7:45 - Building the business case
24 minutes | Oct 13, 2016
Pushing Boundaries in Business: Global Expansion
In case you missed it, we recently reported on the findingsof our globalexpansion survey that highlighted challenges and opportunities faced bycompanies expanding overseas. We dove a little deeper into the data on The BeanPod, and examined why some of the challenges uncovered may present themselves,as well as how companies can better prepare for the massive undertaking that isan international expansion. 2:00 – The struggles of expanding internationally 4:50 – Pursuing U.S. venture capital 12:10 – The importance of partnerships 17:08 – Bullish or Bearish
15 minutes | Sep 23, 2016
Corporate Ink at Content Marketing World
In the latest episode of The Bean Pod, Corporate Ink shares everything it learned in our new favorite city, Cleveland, at Content Marketing World 2016. Melissa shares why CMWorld ironically argued that marketers should produce less content and Erin explains why empathy is an overlooked aspect of content creation.
58 minutes | Sep 5, 2016
Labor Day Bonus: A Backstage Pass with Billy Rosenbeck
On this special Labor Day edition of The Bean Pod, we welcome Bill Rosenbeck, a music critic and fellow podcaster to talk about the local music scene in Massachusetts, explore some elements of music theory and the future of rock 'n' roll, and determine what it means about you as a person if George Harrison is your favorite Beatle. If you want to hear more from Bill, a library of his published articles can be found at billyrosenbeck.com, and you can subscribe to his podcast, "Let's Drink 3 or 4 Beers and Talk About How Good Josh Ritter Is" on iTunes.
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