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Welcome to another captivating episode of "The Backstory on Marketing" podcast. In this episode, we have the pleasure of hosting the esteemed marketing expert Jeff Greenfield. Prepare to be inspired as we delve into Jeff's remarkable journey and gain valuable insights from his wealth of experience in the industry. Jeff Greenfield is a seasoned marketer with over two decades of experience under his belt. Throughout his career, he has worked with Fortune 500 companies, leading marketing teams and spearheading successful campaigns. Jeff's expertise lies in digital marketing strategies, brand development, and consumer engagement. His innovative thinking and ability to adapt to changing market dynamics have earned him accolades and recognition within the industry. In this episode, we explore the pivotal moments that shaped Jeff's career, from his early foray into marketing to his current position as a thought leader in the field. Jeff candidly shares the challenges he faced and the lessons he learned along the way, offering valuable advice for aspiring marketers. Highlights from the episode include Jeff's insights on harnessing the power of data-driven decision-making in marketing campaigns. He discusses the evolving role of technology in shaping marketing strategies and emphasizes the importance of staying abreast of the latest trends to remain competitive in today's fast-paced digital landscape. To top it off, Jeff leaves us with a call to action for marketers at all stages of their careers. He encourages listeners to embrace continuous learning, explore new marketing avenues, and foster a collaborative mindset to drive innovation and stay ahead in the ever-evolving marketing realm. Don't miss this captivating episode filled with valuable insights from Jeff Greenfield. Tune in now to gain a fresh perspective on marketing and take your strategies to new heights! Find him at www.jeffgreenfield.com. Follow us on social media to stay updated with the latest episodes and engage in discussions with fellow marketing enthusiasts. You can find us on: https://prorelevant.com Let's connect and keep the marketing conversations going!

About this Episode: Michael Bragg, a performance marketing management expert, shares his expertise on mastering the art of performance marketing management Michael has helped numerous businesses to build and grow successful brands. In this interview, Michael discusses the key strategies and techniques for building a strong performance marketing infrastructure. He also shares his insights on how to leverage social media and other digital channels to enhance brand visibility and engagement. Whether you're an entrepreneur looking to launch a new brand, or a marketer seeking to enhance your brand's growth, Michael's valuable tips and insights will provide you with the knowledge and tools you need to succeed in today's competitive marketplace. Don't miss this opportunity to learn from one of the top experts in brand management! Do you want to learn more? Check out his website: https://michaelsbragg.mystrikingly.com/ LINKS: Special offer at marketingmachine.prorelevant.com LinkedIn (Michael Bragg): https://www.linkedin.com/in/michaelsbragg1/ Personal Website: https://michaelsbragg.mystrikingly.com/ Facebook: https://www.facebook.com/michaelsbragg Twitter: https://twitter.com/braggg

About this Episode: We're joined by marketing pro Noor Naseer to discuss the ins and outs of digital advertising. With years of experience in the industry, Noor has a wealth of knowledge to share about what it takes to create a successful digital marketing campaign. In this discussion, Noor covers everything especially the importance of privacy and targeting in digital advertising. She also shares some valuable tips for that will make certain your digital advertising is successful. Whether you're a seasoned marketer or just starting out in the field, you won't want to miss this informative and engaging discussion. So grab your headphones and get ready to learn from one of the best in the industry. Interested in learning more? Check out their website: https://basis.net/ About Noor Nasser: Noor Naseer is VP of Media Innovations and Technology at adtech firm Basis Technologies. She leads client thought leadership and innovative digital media strategy development. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends. Noor has written for and been cited in industry outlets including Adweek, MediaPost and SmartBrief. She has spoken at events for the 4As, the American Advertising Federation, the American Marketing Association and SXSW. She hosts the adtech podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University. Links: Website: https://www.noornaseer.com/ Twitter: https://twitter.com/noornaseer18 Thanks for tuning in, and don't forget to subscribe for more marketing insights and tips! #marketing #advertising #branding #contentmarketing #storytelling #NoorNasser

About this Episode: Boost Your Website's Visibility: Tips to Improve Your Ranking in Google | ChatGPT SEO Help Brandon Leibowitz talks about Learning how to improve your website's ranking in Google with the latest search engine optimization techniques. Discover the most important issues to consider when optimizing your site for search engines. ChatGPT, the AI language model, can provide helpful tips and insights to help you further improve your SEO strategy and boost your online visibility. Interested in learning more? Check out their website: https://seooptimizers.com/ About Brandon Leibowitz: Brandon Leibowitz runs and operates SEO Optimizers since 2007. SEO Optimizers is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Links: SEO OPTIMIZERS website: https://seooptimizers.com/ YouTube Link: https://youtu.be/qXjJsoMKLyo LinkedIn (Brandon Leibowitz): https://www.linkedin.com/in/brandonleibowitz/ Instagram: https://www.instagram.com/leibowitzbrandon/ Facebook: https://www.facebook.com/BrandonLeibs Twitter: https://twitter.com/brandonleibs Pinterest: https://www.pinterest.com/leibowitzbrandon/ https://seooptimizers.buzzsprout.com/ YouTube Channel: https://www.youtube.com/c/BrandonLeibowitz/videos

About this Episode: What does it take to change the brand in healthcare? Douwe Bergsma shares his insights, including information regarding sales marketing, innovation, digital transformation and commercial challenges. Interested in learning more? Check out their website: https://www.piedmont.org About Douwe Bergsma: He joined Piedmont as Chief Marketing Officer in 2020 and leads all the Brand Growth efforts, including communication, physician outreach, marketing and community education. Piedmont is a $6.5 Billion not-for-profit system that is empowering Georgians by leading the change in health care through 37.000 employees and 3000 Piedmont Clinic members who serve 3.4 million patients across 1400+ locations, including 22 hospitals, 80 Urgent- & Quick Care centers and a range state-of-the-art virtual and digital capabilities. Before joining Piedmont, he led the P&L, marketing, innovation, shopper marketing, digital transformation, e-commerce, diversity and/or the capability development for many iconic consumer brands. He enjoyed many roles in marketing and sales in Europe and North America at Procter & Gamble for over 19 years and he was the Chief Marketing Officer at Georgia-Pacific for almost 9 years. His industry and business impact have been widely recognized through the Lifetime Achievement Award (AMA Atlanta), induction into the Shopper Marketing Hall of Fame (P2P Institute), Creativity 50 (AdAge), Game Changer (The Drum), Top 10 Most Inspirational Business Leaders (CIO Views), Cojones Award (SXSW/nFusion), CMO of The Year (CGT; finalist), CMO Story Telling (Salesforce/CMO Club), CMO Diversity & Inclusion (Salesforce/CMO Club), CMO Innovation (Salesforce/CMO Club), Cannes Lions-, Effie-, Halo-, Webbie- and D&AD awards and invitations to present at 25+ events, including Cannes Lions, Effies, CES, ARF, ANA Masters of Marketing, Brand Week and the White House. Driven by his passion to help people climb and organizations grow, he is very involved in industry efforts, such as the Dean for the Brand Marketers Academy at Cannes Lions, Board of Directors at the Association of National Advertisers (ANA), guest lecturer at NYU and GSU, member of several CMO organizations and Rotary Atlanta, public speaker, award judge and strong advocate of the international #SeeHer initiative, which aims to portray women accurately in the media. He graduated from the School of Economics and Business at the University of Groningen, Netherlands. Links: LinkedIn (Douwe Bergsma): https://www.linkedin.com/in/douwebergsma Piedmont Healthcare: https://www.piedmont.org YouTube Channel: https://www.youtube.com/user/piedmonthealthcare

About this Episode: What are the latest findings from the Marketing Performance Management Benchmark Study? (Published in the Journal of Applied Marketing Analytics) Laura Patterson shares her insights, including information regarding measurement, dashboards, culture, and more. Interested in learning more? Check out the following study: VisionEdge Marketing and the University of Texas at Dallas (Link to document below.) About Laura Patterson: If you're looking for a practical, no-nonsense, proven approach to accelerate growth, create value, and improve performance, then you've connected with the right person. Laura Patterson is a recognized and trusted authority for enabling companies to take a customer-centric, outcome-based approach to organic growth by enabling them to use analytics, accountability, alignment, and operational excellence to attract, retain and grow the value of customers.  Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in MPM. She received a patent for the Accelance® methodology, designed to connect activities and investment to business results. She has published four books, with the recent “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth,” receiving industry acclaim. Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings. Laura has been recognized for her thought leadership and has won numerous awards, including Engati’s Top 30 Marketing Influencers and Top 200 Thought Leaders, Piktale’s Top 100 Influencers, and 20 Women to Watch in Business by the Sales Lead Management Association.  Links: LinkedIn (Laura Patterson): https://www.linkedin.com/in/laurapattersonvem/ VisionEdge Marketing: https://linktr.ee/visionedgemarketing Link to White Paper: VisionEdge Marketing and the University of Texas at Dallas (2021-2022): https://visionedgemarketing.com/mpm-benchmark-report-2022-culture-leadership-value-creators/ YouTube Link: https://youtu.be/-RDY-WQqkHE Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter  Link to YouTube Video: https://www.youtube.com/watch?v=p8TJq-pdFwY

About this Episode: Do you know the similarities and differences between advertising and public relations? On this episode of The Backstory on Marketing, Guy Powell sits down with Andrea Pass, Owner of Andrea Pass Public Relations. As a public relations expert, Andrea Pass speaks on her experience in the PR field. She and Guy discuss the similarities and differences between advertising and PR and how both fields complement and play off of one another. About Andrea Pass: Andrea Pass creates and implements public relations campaigns in a wide range of categories, including consumer products, lifestyle, business to business, education, health, wellness and fitness, and many more. Her company, Andrea Pass Public Relations, has expertise in national, regional, and local media relations outreach. Her strength and relationships, coupled with her knowledge of the ever-growing media base, results in securing top-tier targeted media placements to increase brand awareness, reputation management, and sales for established businesses and growing entrepreneurs alike. She also serves on the Board of Directors at the non-profit United Inventors Association (UIA). She is the Workshop Council Chair for the Performance Driven Marketing Institute (PDMI) and Membership Roundtable Chair of the New Jersey Association of Women Business Owners. She's a member of the National Association of Women Business Owners and has created the webinar series “Resonate to Revenue.” Andrea is also the founder of “Access Success Networking” and is a frequent guest speaker at various events and podcasts.  Links: Andrea Pass Public Relations Website: https://www.andreapasspr.com/ LinkedIn: https://www.linkedin.com/in/andrea-pass/ Facebook: https://www.facebook.com/AndreaPassPublicRelations/ Twitter: @NJ_Andrea YouTube Channel: https://www.youtube.com/channel/UC5HpT2RNe_rpzIlliSD4X9A/featured Instagram: @andrea_pass_pr ProRelevant Links Special Book Offer: https://marketingmachine.prorelevant.com/ Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter  Link to YouTube Video: https://youtu.be/_RqXtJC-57k

About This Episode:  Guy Powell sits down with Lauren Abernethy, Vice President, Marketing of Braves Development Company. They discuss marketing an experience versus marketing a product or brand. Responsible for the creation and implementation of the strategic marketing direction of The Battery Atlanta, Lauren has excellent insight into property marketing and marketing experiences. What are the benefits of marketing an experience as opposed to a product? What are the challenges? About Lauren Abernethy: Lauren Abernethy is the Vice President, Marketing of Braves Development Company with the Atlanta Braves. She is responsible for the creation and implementation of the overall strategic marketing direction of The Battery Atlanta, including development of compelling marketing and special events programming in efforts to increase customer traffic, tenant sales, digital footprint, and create mutually beneficial relationships with asset partners, retailers, advertisers, sponsors, grassroots organizations, and the surrounding business community. Lauren has over 20 years’ experience in program development, public relations, and strategic marketing for property management across the Southeast with Simon Property Group serving in various positions including: Regional Vice President of Marketing, The Mills; Director of Marketing & Business Development of Lenox Square in Atlanta, Georgia; West Town Mall in Knoxville, TN; St.John’s Town Center in Jacksonville, FL, Melbourne Square in Melbourne, FL; and Biltmore Square in Asheville, NC. Originally from Jacksonville, Florida, Lauren has lived in Atlanta for 11 years. She is a graduate of Mars Hill University in North Carolina, where she received a Bachelor of Arts degree in Communications/Public Relations & Art with a minor in Business Management. Links: https://marketingmachine.prorelevant.com/getting-started/ batteryatl.com @batteryatl https://www.linkedin.com/in/lauren-abernethy-6b4ab6b/ YouTube: https://youtu.be/giE9DGMjGCk Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter  

About This Episode:  CEO of Client Attraction Pros sits down with Guy to discuss his backstory on marketing, and his specialty: content. He explains how essential video content has become. Atiba touches on how valuable video content has become in regards to SEO, especially in a post-COVID world. He expresses the importance of understanding the customer's purchase journey. What are people Googling? How do you use SEO to market your brand? Check out this episode to understand the impact content (specifically video content) and SEO has on your brand and business. About Atiba de Souza: The Content Game is Intense with Third Party Data restrictions. New privacy laws and growing competition. So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format? The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google. Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google’s algorithm with an intuitive feel for the culture of every social media platform. His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector! He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years. His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space.  Kasim Aslam, owner of the  #1 rated Google Ads Agency in the US was blown away by his tech-backed ingenious process, “Nobody else is doing this. You’ve got stuff people need to hear, ” he told him. Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads.  Atiba’s experience and insights are so mind-boggling that Lauren Petrullo of Mongoose Media believes that there is “brilliance oozing out of his pores” This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summitt, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today. It's time to grab the content marketing bull by the horns! And Atiba is your man. Links:  https://marketingmachine.prorelevant.com/getting-started/ Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter   YouTube Link: https://youtu.be/83DU8io7eL8 LinkedIn: https://www.linkedin.com/in/atibadesouza/ Instagram:

About This Episode:  On this episode of The Backstory on Marketing, Guy Powell sits down with David Gerson, Director of Marketing at TK Elevator. They discuss how the COVID-19 Pandemic induced technological transformation, influenced our culture, and changed the customer experience journey. David and Guy talk about how these shifts both challenge and create new opportunities for companies and marketing professionals, and how marketers can overcome these challenges and present the value of their initiatives to their peers and superiors.  David speaks on current trends, such as TikTok and Customer Self Service. He speaks on the importance of maintaining a healthy mind and body, and he shares the ways in which he keeps his team engaged and fulfilled in a hybrid work environment. About David Gerson: For over 20 years, David Gerson has been a global leader in Creative Branding, Commercial Storytelling and Product Management. He has had the pleasure of working for a variety of B2B brands based in the Americas and Europe with a particular focus in the Interior Design and Commercial Building Industry.    Inspiring teams and motivating people is a lifelong passion for him. Along the way, he’s developed an appreciation for a methodological approach to innovation, sales enablement and executing comprehensive product launches.  In addition to his numerous professional accomplishments, he is probably best known for the global brand he created called “Refs Need Love Too”. An accomplished soccer referee with over 7 years of experience, he has over 40k followers on TikTok, a line of merchandise, a blog and even a podcast giving people an inside look at what it’s like to manage a match in the most popular sport in the world.    Links:  https://marketingmachine.prorelevant.com/getting-started/ YouTube: https://youtu.be/42UFtFP8OB8 LinkedIn: https://www.linkedin.com/in/davidgerson/ Company Website: https://www.tkelevator.com/us-en/ David Gerson’s TikTok: @refsneedlovetoo Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter  

About this Episode: On this episode of The Backstory on Marketing, Guy interviews Jo Ann Herold, CMO, Strategic Advisor, Adjunct Marketing Professor, Amazon Bestselling Author, and speaker. They discuss her backstory on marketing, the role empathy plays in leadership, overcoming perfectionism, and the importance of community involvement to your career and personal life. About Jo Ann Herold: Jo Ann is a purpose-driven executive and brings more than 25 years of marketing expertise for iconic brands. She served as the CMO for The Honey Baked Ham Company, LLC twice. Prior she was CMO for Interface, Inc., VP of Brand Marketing at Arby’s Restaurant Group, and owned her own marketing firm. Jo Ann has an MBA in International Business from Mercer University and an undergraduate degree from Mississippi State University. She is an adjunct professor at Mercer University and GSU. She was the recipient of Atlanta AMA’s Lifetime Achievement award and two AMY Awards from the American Marketing Association. Links: Amazon link for her book: ‘Living On A Smile: 16 Ways to Live a Big Life and Lead with Love’: https://www.amazon.com/Living-Smile-Ways-Live-Life-ebook/dp/B0B39MQXV3 LinkedIn: https://www.linkedin.com/in/joannherold/ Instagram: @joannheroldp_lop https://marketingmachine.prorelevant.com/ Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter  Link to YouTube Video: https://youtu.be/U388u1QhduM

About this Episode: In this episode of The Backstory on Marketing, Sharon Goldmacher expresses her insights regarding the future of digital marketing. She gives valuable information about The Metaverse, challenges marketers and public relations professionals face today, and the concept of combining traditional marketing with digital marketing. About Sharon Goldmacher: Sharon Goldmacher is a seasoned digital marketing and public relations expert with 35 of years of experience in solving marketing challenges for a range of clients in industries from real estate, technology, CIDs, professional services, food and beverage, entertainment, sports and more. Founded in 1992, c21 has garnered 80+ awards from AMA, PRSA, IABC and more, and has been recognized with a variety of business-related awards including DeKalb Chamber’s Stargazer award for “Small Business Start-Up of the Year”, Atlanta Ad Club’s Young Advertising Professional Award, “Best Place to Work” by the Atlanta Business Chronicle. Sharon was tapped to join the University of South Florida’s Z School faculty as an instructor for its digital marketing certificate program and speaks to a variety of organizations on marketing and PR solutions. As part of Sharon’s DNA, and she serves on several boards, including as co-chair for CREW Atlanta’s Communications Committee, the Atlanta Convention & Visitors Bureau Executive Board, the past presidents’ council of the American Marketing Association – Atlanta Chapter. She is a graduate of Leadership Buckhead and will graduate from CREW Leadership in 2022. As the executive director of the Atlanta Local Organizing Committee, Sharon oversaw the planning and execution of the 2013 NCAA® Men’s Final Four® in Atlanta. Sharon graduated cum laude from Newcomb College/Tulane University and worked at the NBC affiliate, WDSU-TV. For fun, you can find Sharon on the golf course, cycling or walking her dogs around the ATL, in addition to discovering new eateries! Links: https://www.linkedin.com/in/sharongoldmacher/ https://www.c21pr.com/ https://marketingmachine.prorelevant.com/ Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter  Link to YouTube Video: https://www.youtube.com/watch?v=uG9OnN_hLKs

About this Episode: Learn the value of soft skills in a complex data-driven world in this episode of The Backstory on Marketing with Kevin Hanegan. About Kevin Hanegan: Kevin is a senior leader who likes to use data and analytics to transform, innovate, and continuously improve organizations to make them the best they can be. His passion is the intersection of business, technology, learning, and psychology. Kevin believes the world is constantly evolving and that we should always be evolving and improving ourselves in business and in our personal life. Through many years of working in a variety of businesses and industries, Kevin has been able to leverage technology and psychology, along with data and analytics, to improve organizational performance and transform businesses into high-performing organizations. Kevin frequently speaks and writes on topics such as data-informed decision-- making, the future of learning, and growth mindset. Kevin lives in Massachusetts with his wife Shannon and their four children.  Links: https://thedataliteracyproject.org/  https://www.linkedin.com/in/kevinhanegan/   https://www.kevinhanegan.com/   https://www.youtube.com/c/DataLiteracyProject/featured   https://marketingmachine.prorelevant.com/ Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter  Link to YouTube Video: https://www.youtube.com/watch?v=p8TJq-pdFwY

Passionate about how new media and technologies create opportunities for brands and impact the overall customer experience, Teresa is a sought-after thought leader. Both an author and speaker, Teresa has been quoted in leading publications like Harvard Business Review, USA Today, NPR, and Forbes on how businesses can succeed in our evolving digital marketplace. She speaks at numerous marketing events, including CMOUS, Mediapost, and AdTech. Her work has been recognized by leading awards such as Cannes Lions, Clio Awards, One Show, Effie Awards, and Radio Mercury. Teresa worked with leading Publicis Groupe agencies such as Razorfish and Moxie before joining the Johnson Group as President in 2022.  In this episode of The Backstory on Marketing, Teresa speaks on the topic of transformational leadership in an ever changing industry, touching on the intersection of data and creativity. In addition, Teresa shares advice she gives to first-time CMOs and women leaders, stressing the importance of acting with confidence and seeking out mentors in all stages of one’s career.  Links  Guy's Special Offer Subscribe to Guy's Newsletter Teresa Caro's LinkedIn The Johnson Group Website Video of Interview

About Joe: Joe Koufman is responsible for introducing three married couples and countless business relationships. In early 2014, he parlayed his passion for connecting people with his deep relationships with marketers and agencies to build the marketing matchmaker service, Setup. Before becoming an entrepreneur, Joe spent six years leading business development and marketing for Engauge. As Senior Vice President of Business Development and Marketing there, he helped the agency build new relationships with high-profile clients like Cisco Systems, Newell Brands, AMC Theatres, Hanesbrands, and Hershey’s. Joe serves on the board of directors of the American Marketing Association (AMA Atlanta), the Atlanta Interactive Marketing Association (AIMA), and the Terry College of Business at the University of Georgia. He also volunteers weekly at Everybody Wins! Atlanta, and participated in the Entrepreneurs’ Organization Accelerator program. Joe joins Guy to share how finding the right mix of compatibility and chemistry is crucial for creating long-lasting partnerships between agencies and brands. Links: @SetupSays social handles: LinkedIn Twitter Instagram Facebook Pinterest YouTube Other links: Joe LinkedIn Setup Website Guy's Special Offer Sign Up for Guy's Newsletter

About Nick: Nick Schittone started his career in the music business, working for artist management companies responsible for artist relationships including Duran Duran and John (Cougar) Mellencamp, among other notable artists. From there, he joined a college television network start-up (CTN) as the Director of Programming where he worked with music labels, ESPN, Glamour Magazine, and History Channel to develop custom programming designed for young adults.  Nick then joined the marketing agency, Hothouse, 18 years ago to serve as the VP of Business Development focusing on client relationships. Since joining Hothouse, Nick has developed successful, long-term client relationships that include NBCUniversal, Deloitte, Mercedes-Benz, COX Automotive, CORT Furniture, STARZ, and IHG Hotels & Resorts, among other prominent and emergent brands.  Nick shares how a spirit of co-creation and data-driven creative drives strong partnerships between agencies and brands. He explores the balance between data and creativity. Links: Guy's Special Offer Subscribe to Guy's Newsletter Nick's LinkedIn Hothouse Website

About Josh: Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, directs all marketing, advertising, and interactive efforts for Georgia Aquarium. His responsibilities include the development and execution of all websites, digital properties, mobile apps, and digital media environments which are designed to cultivate the highest quality user experience.   Josh brings a creative, results-oriented marketing approach in support of Georgia Aquarium.  He has a solid record for driving integrated and award-winning marketing campaigns. He is proud of taking home awards from EFFIE, Webby, MAXX, Digital Edge 50, and others over his 20-plus years of traditional, interactive, and database marketing experience.   Prior to joining Georgia Aquarium, Josh worked in the marketing departments of The Home Depot, Porsche Cars North America, and Porsche Financial Services in Atlanta. While living in Detroit, Michigan, he gained a tremendous amount of experience from some of the largest advertising agency networks in the world. Those advertising and marketing agencies included BBDO, McCann-Erickson, and JWT.  Josh earned his Bachelor’s degree in Marketing from Michigan State University and earned his Master’s degree in Communications from Purdue University. He resides in Roswell, GA with his wife and their four children. Josh shares how Georgia Aquarium pivoted during the COVID-19 pandemic to stay engaged with the community while the doors were closed. Thanks to creative thinking and marketing modeling, Georgia Aquarium is thriving in the post-pandemic marketplace! Links: Guy's Special Offer Subscribe to Guy's Newsletter Josh Cherfoli LinkedIn Georgia Aquarium Website Video of Interview

About Tia: Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. Currently, she serves as the SVP, Global Brand Marketing Lead for Square. Prior to her career in brand marketing, she had varied experiences in corporate philanthropy, manufacturing operations, and product development.  Tia has a B.S. in chemical engineering from Hampton University and an MBA from Purdue University. In her free time, she enjoys volunteering, traveling, reading, and spending time with family and friends.  Tia discusses the value of the brand for B2C and B2B marketers and highlights the importance of measuring DEI initiatives. As she says in the episode “If you’re not measuring it, then you’re not serious about it!” Links: Guy's Special Offer Subscribe to Guy's Newsletter Tia Cummings-Hopkins LinkedIn Square Website Video of Interview

About Natasha: Over the past 15 years, Natasha has coached and consulted hundreds of executives and companies on using the power of agility for profitable brand positioning. She is affectionately referred to as “The Chief Visionary” by her clients and business community. Natasha developed and launched the predictive model CRM tool for consultants, The Profit Enhancer Analysis, in 2019. She was awarded The Lifetime Achievement Award by President Barack Obama in 2016 & appointed as the State of Georgia Small Business Economic Development Leadership Committee member by the National Small Business Association (NSBA) in 2019. She is a published author, writing about the power of personal branding. Her most recent book is #BeUnleashed: Unleash Your Millionaire Mindset to Build Your Brand. We discuss the true ROI of branding in this episode of The Backstory on Marketing. Links: Natasha Davis Amazon Author Profile  Nataha Davis Linkedin Impact Branding Consulting  Natasha Davis Speaking Website  Guy's Special Offer Subscribe to Guy's Newsletter Video of Interview

About Angela: As Vice President/Channel Manager, Angela Cannon is responsible for management oversight of the subscription video-on-demand service, UP Faith & Family – a leading destination for Uplifting Entertainment.    Previously, Angela was VP, National Accounts, Content Distribution and Marketing, where she managed international program sales, distribution, and CDM-focused marketing efforts for ASPiRE, UPtv, and UP Faith & Family.  One of Cannon’s most notable accomplishments was being tasked with launching Earvin “Magic” Johnson’s ASPiRE on June 27, 2012.  Along with her career in entertainment, Cannon has been the recipient of the Cynopsis Best of the Best New & Noteworthy Best SVOD 2022, Cynopsis 2021 Top Women in Media Corporate Visionary Award, among many other accolades.  She sits down with Guy to discuss how marketers should gather and evaluate data to effectively attract their target consumers. Links: Up Faith & Family Website Angela Cannon LinkedIn Guy's Special Offer Subscribe to Guy's Newsletter Video of Interview