Your Guide to Getting Started with Agile Marketing w/ Andrea Fryrear
When you’re doing a puzzle, do you just pick up any random piece and start looking for one it fits with?
Obviously not. Everyone knows you start with the corners! Prioritizing them makes the rest easy.
If it’s so obvious, though, why do so many marketing strategies seem to run through all the random pieces until the picture matches the box?
Because they aren’t agile.
Agility is all about focusing on the most important goals and adapting — the corners, the edges, the whole picture.
I sat down with Andrea Fryrear, Author of “Death of a Marketer” and Co-Founder of AgileSherpas, who provide training in agile marketing strategies, to find out how to best approach incorporating agility into your marketing team.
Andrea went over:
- The definition of agile marketing
- How to approach a pilot program
- Who benefits from agility
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.