31 minutes | Nov 24, 2020

Why Your Company Should Start Building A Sales Force w/ David Ledgerwood

You need more sales, not more advice.  And to get there, you need to build a sales force that has the capacity to work full time from setting appointments to closing deals.  To learn more about building a revenue machine, I caught up with David “Ledge” Ledgerwood, Co-Founder & Managing Partner at Add1Zero, which provides lead-to-close sales execution for B2B technology companies.

In this episode, David explains:

  • His professional journey and how he founded Add1Zero.
  • When businesses should build a sales force and what to look for in a sales team.
  • How to determine a good or bad sales lead. 

This post includes highlights of our podcast interview with David “Ledge” Ledgerwood, Co-Founder & Managing Partner at Add1Zero.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.


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