What Makes You the Expert? Harnessing Targeted Content w/ Joe Sullivan
What’s on your company’s blog?
Pet pictures? The company dodgeball tournament results?
If so, you’re missing a chance to build trust and earn attention through your expertise.
Most great salespeople know establishing yourself as an expert can guide the buyer through their buyer’s journey and buying decision.
So, why do so many businesses forget the power of expertise in marketing?
In this episode, Joe explains:
- What makes your expertise so powerful (& how you can use it)
- How, in the long run, meaningful connections beat volume
- Why video-based prospecting is so potent