30 minutes | Jun 16, 2020

The Role of the Website in an Increasingly Digital World w/ Ray van Hilst

Websites.    Everybody’s got one. Maybe you spent tens or hundreds of thousands of dollars on yours. Or maybe your son built it for free. 

 

Whatever the case, one thing has become abundantly clear, especially in this COVID-19 pandemic when the majority of all business is digital. 

 

Your website is more important now than ever before. 

 

But how should you view your site? What is it for? Is it just there to give information? Is it there to connect your potential customers? Can they get the answers they need from your site? 

 

On this episode of the B2B Revenue Executive Experience, we sit down with Ray van Hilst, Director of Client Results at Yoko Consulting to talk all about:

 

- Lead generation and how to do it right.  

 

- Branding, and how to set your company apart digitally.

 

- Expanded web presence in a world that is more digital than ever before. 

 

- Designing your site to meet the buyer on their journey

 

This blog post includes highlights of our podcast interview with Steve Gordon, the Founder at The Unstoppable CEO.

 

For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

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