31 minutes | Jan 26th 2021

Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan

For the past year, everybody has been talking about the “new normal.”

But there is also a new normal for marketing…

And you either adapt or you go extinct.

So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey.

What we talked about:

  • How COVID has changed the buyer’s journey
  • Why adaptability matters more than ever
  • Why you should focus on solving problems and the beneficiary of your solution

This post includes highlights of our podcast interview with Jonathan Pogact, Mark Donnigan, Marketing & Business Growth Consultant at d-launch

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

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