Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan
For the past year, everybody has been talking about the “new normal.”
But there is also a new normal for marketing…
And you either adapt or you go extinct.
What we talked about:
- How COVID has changed the buyer’s journey
- Why adaptability matters more than ever
- Why you should focus on solving problems and the beneficiary of your solution
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.