Differentiation Is More Than Your People, Culture & Values w/ Chala Dincoy
What makes your company special?
Is it your people? Experience? Customer service?
Probably not. Everyone says that about their company. And if you’re saying the same thing as everyone else, you may as well not be saying anything.
- Why most companies are poorly differentiated
- The formula for successful differentiation
- The top 5 mistakes companies make in their messaging
Check out these resources we mentioned during the podcast: