3 Ways to Use Sponsorship in B2B Marketing w/ Ken Ungar
Have you ever asked yourself what your customers like outside of work?
Are your prospects overwhelmingly fans of golf, frisbee golf or horse g— er, polo?
If so, maybe you should start sponsoring some events.
Despite what you may think, sponsorship isn’t just for B2C companies. In the right hands, it can be a powerful marketing tool — whether you’re sponsoring some golf-variant or community events.
He goes over:
- Why sponsorship is all about targeting the right audience
- How the access afforded sponsors can shorten your sales cycle
- How sponsoring smaller community events gives you more bang for your buck
Check out these resources we mentioned during the podcast:
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.