Content Curation and Account-Based Marketing
In this episode, we welcome back Scott Rogerson, CEO of UpContent. This time we're talking about more than just curating content. We're discussing content curation's role in account-based marketing (ABM).
Scott shares his insights and tips on:
- using curation tools to listen for actionable content -- sales triggers -- as well as listening for news to keep your team up-to-date on target accounts
- leveraging curated content in social media to attract and engage with your target accounts
- how to incorporate curated content into an account-based microsite, blog, or newsletter
- what tools to consider for ABM-related content efforts
- and more
Also, don't miss Scott's answer to his just-for-fun question. It involves a protective mother giraffe!
Connect with Scott online:
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