39 minutes | Jul 20th 2020

Content Curation and Account-Based Marketing

In this episode, we welcome back Scott Rogerson, CEO of UpContent. This time we're talking about more than just curating content. We're discussing content curation's role in account-based marketing (ABM).

Scott shares his insights and tips on:

  • using curation tools to listen for actionable content -- sales triggers -- as well as listening for news to keep your team up-to-date on target accounts
  • leveraging curated content in social media to attract and engage with your target accounts
  • how to incorporate curated content into an account-based microsite, blog, or newsletter
  • what tools to consider for ABM-related content efforts
  • and more

Also, don't miss Scott's answer to his just-for-fun question. It involves a protective mother giraffe!

Connect with Scott online:

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