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The B2B Marketing Show by Impress Labs
37 minutes | Nov 20, 2015
Exploring How Brands Need To Integrate Digital
The challenges of moving to mobile and digital is even more challenging for established companies, and startups can be more agile, but have far fewer resources. Don Bulmer has work for Shell, SAP and now is a CMO for a start-up. He has faced this issue from every angle. We talk about how he sees marketing organizations changing in the next few years and how marketers are adapting to the new digital landscape. Don talks about how he is using analytics and how he tries to make that data actionable. Don Bulmer is co-founder and chief marketing officer of Tribal Planet, which works at the intersection of cause, entertainment, mobile and commerce. The company builds mobile platforms that motivate consumers to perform actions for social good in exchange for rewards that drive measurable commercial transactions and brand lift.
20 minutes | Oct 5, 2015
Content Marketing Challenges and Opportunities In Life Sciences
Content Marketing Challenges and Opportunities In Life Sciences Regardless of industry, marketing doesn’t fundamentally change. It’s about your customer’s goals. Life Science is an industry where bringing marketing’s tools up to date is a slower process because of the reluctance to cross paths with regulations. While understandable, this is an outdated way of thinking. There are many Life Science companies using newer and more effective marketing techniques. The Life Science industry is changing as digital makes deep impacts. Impress Labs’ Beth Willers, Director for Life Sciences, is leading the charge and putting her clients at the forefront, all while staying in compliance. Beth is a communications professional with over a decade of diverse experience promoting and growing businesses. She is responsible for the direction of the Life Science Lab, orchestrating internal talent to deliver effective brand- and goal-driven communication programs for a portfolio of life science customers in the biopharmaceutical, chemical, facility process and single-use technology sectors. Her approach to each account is unique, but the goals remain the same: creating thought leadership within target markets and ultimately driving revenue growth. We talk with her about how she is doing that, and she shares how other senior communications and marketing professions can take advantage of the lessons she has learned.
28 minutes | Sep 18, 2015
Cutting Edge Digital and Social Marketing in Semiconductors
This the B2B Marketing Show by Impress Labs looks This week the B2B Marketing Show by Impress Labs looks at how the Semiconductor industry is changing as digital makes deep impacts. I talk with Sander Arts, Chief Marketing Officer at Atmel. Traditionally most top semiconductor companies are 5 to 10 years out of sync with best marketing practices. However, Sander Arts has bucked that trend. We ask him: What do you consider your marketing philosophy, and how has it changed? What skills and viewpoints have you learned from other marketing positions that prepared you for your current role? What kind of cultural changes have you seen in marketing and IT’s relationship/dynamics during your career? How are you using digital at Atmel? What sorts of channels do you leverage? What does your current marketing department look like? Do you have a separation of on- and offline? Let’s explore some of your willingness to break new ground at the company. Tell me about some of the big changes you introduced to the way Atmel makes to its customers. How has your online presence evolved? If there was one thing you could do to reinvent marketing what would it be?
22 minutes | Aug 31, 2015
The Evolving Digital Marketing Challenges In Solar
This week the B2B Marketing Show by Impress Labs looks at how Solar is changing as digital makes deep impacts. I talk with Tor “Solar Fred” Valenza, Chief Marketing Officer of Solar at Impress Labs. Tor addresses how Solar marketers must educate customers, build trust, and create community to convert more customers. We talk about: * What do you consider your marketing philosophy, and how has it changed? * As digital marketing evolves, how are brands’ marketing departments changing? * How has the relationship of an agency and the client changed in the last 10 years? * What are the biggest marketing challenges—and opportunities—in Renewable energy right now? How do you use social media platforms to your advantage? * How has your online presence evolved? * How else do you see digital marketing developing over the next three to five years? * Tell me about why you call yourself “Solar Fred” and why I see you wear a hat in all of your photos. To read more, visit http://www.impresslabs.com/blog-latest-marketing-pr-trends/
18 minutes | Aug 28, 2015
The Changing Mindset Of Rockstar B2B Marketers
The Changing Mindset Of Rockstar B2B Marketers How you look at deep technology is important. B2B marketing gets a justified reputation for being a late adopter. That’s good and bad. Bad for the late to the game marketing professionals, but great for those willing to evolve. In this episode of B2B Marketing Martijn Pierik, Impress Labs’ Managing Partner in the Phoenix office, talks about how has the nature of communications and marketing campaigns changed in the last 5 to 10 years, and how must marketers adapt given the domination of mobile. Including how the mindset has changed from being campaigned-based to communications that’s real-time, on-going and adaptive, and the reality that marketing is no longer solely at the mercy of journalists to tell a brand's story as communicators incorporate Paid, Earned, Owned into their tool kit. Also, how the domination of mobile impacts how must marketers adapt. To read more, visit http://www.impresslabs.com/blog-latest-marketing-pr-trends/
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