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Featured guest Scott Bornkessel joins us to discuss the world of B2B social media, how B2B companies can act like their counterparts online and why they should. As an experienced director of marketing for a large B2B organization Scott brings a lot of knowledge, know-how and actionable advice to the table in today's episode.

The most important thing to remember is at the end of the day you are going to the trade show to grow the business. That fact can be overlooked frequently with all the chaos and hoopla that goes into attending, exhibiting or participating in a trade show but never lose site of the fact. Today we are going to address how to get qualified leads from a trade show. Here are the steps you need to take: 1) Plan in advance. Strategy can't happen at the last minute. 2) Know your goals. You can't aim and take the shot if you don't know what you are trying to hit! 3) Offer incredible irresistible value. We aren't selling, we're helping. 4) Capture the right information.  5) Do something with the leads immediately! 

It's easy to get overwhelmed with all the information, tasks and things that have to be done for your marketing efforts today. Ask yourself this one question to get back to a state of clarity! "how can you help and serve your prospects and customers?"  

Learn Amanda's foolproof gut check when it comes to knowing what content to create. She is on the cutting edge of content marketing and is in the trenches daily implemnting in her current role so her nuggets of wisdom on this topic are priceless. Amanda makes the case that content marketing is actually relativley new and can be very scary for companies to adopt. Often times it takes just jumping in and giving it a real go in order to be able to show ROI from it. Although Amanda does share some tips on how to create results fast as well as a whole host of other ideas we hit on.

We're discussing content marketing, buyer personas, relevance and more with B2B marketing expert Ardath Albee. Ardath just published a book called Digital Relevance - Developing Marketing Content and Stratgegies that Drive Results. On today's episode we are diving into how to create content that is relevant, personal and effective and even how to scale that! If you are a B2B marketer who is curious about content or tasked with driving content strategy then you need to listen to today's interview.

We hear the term 'content marketing' all over but I wanted to dive into what it actually means, introduce the concept beyond the jargon and present how it can be useful in your marketing strategy.

Creating buyers personas aren't just a conceptual idea, buyer personas aren't a buzz word or just another term that's over used. No, it's all about the foundation of your marketing efforts but even more then that it's the foundation of the business. Buyers personas aren't just necessary when building out a marketing plan but if you are being honest with yourself you've been operating off of some form of a buyers persona since the first day the company doors opened for business.

Your LinkedIn Profile is the central command of your presence on LinkedIn and really the the entire web (when someone searches your name in Google often times your LinkedIn profile is one of the top results) To truly take advantage of the power of LinkedIn you need to have an optimized profile that presents you perfectly.  Today's epsiode expands on each of these 5 points and give clear and actionable steps to take. Listen for the answers to these 5 points to achieve LinkedIn profile perfection: 1) Which profile photo should you use? 2) What to say/write on your profile? 3) Is your LinkedIn profile just a resume? 4) Position yourself 5) Perception and the power of the web

Welcome to Part 4 and the final step of The Ultimate Trade Show Timeline. The event is almost here and there are just a few more things to do in order to ensure ROI from your time and investment at this trade show. This episode is critical because it focuses on how to deliver results through strategically planning for your trade show before it even begins. You are probably plagued with the question of how to attract leads during a trade show and more importantly how to follow up and close those leads after the show is over and you are back at your desk. In today's episode we're continuing to go over The Ultimate Trade Show Timeline and we're up to step 4 which is all about implementing the final critical steps needed for your trade show success.  

Part 3 of The Ultimate Trade Show Timeline is all about the 3 - 6 months out mark. Prep for your upcoming trade show by gathering everything that is needed for the show (say good-bye to last minute chaos!) learning how to leverage LinkedIn to drive serious ROI, where to find amazing opportunites for PR and building out the team for the show. This is a can't miss episode that will walk you through how LinkedIn can transform your trade show and more!

Today’s podcast takes you through step number 2 of The Ultimate Trade Show Timeline. Step 2: Plan Stage 1: Book the show & travels Stage 2: Create the RIGHT marketing materials

Trade shows are a huge investment of time, money and resources not just for the person planning it but for the entire team and even company wide. Planning and prepping for your next trade show can dominate the company and throw everyone into a state of chaos and overwhelm.   It doesn’t have to be that way. We’ve devised a method of planning for your next trade show that will not only take you step by step through what needs to be done but it will ensure that you are staying focused on what actually matters. It will help you to pull off a more successful show that will drive ROI. Who wouldn’t want that?   Today’s podcast episode takes you through step 1 of The Ultimate Trade Show Timeline.   Step 1: Review

Put theory into action and learn how to utilize the four stages of inbound marketing at your company. Today’s episode gives you a step-by-step plan to implement a B2B inbound marketing strategy. We’ll cover important aspects including: Getting to know your customer and creating buyer personas Create content that answers your customers questions Effectively pass off your prospects when they become a Hot Qualified lead How to use lead nurturing, outreach and digital PR to close leads

Inbound marketing is the best way to turn strangers into customers and enthusiastic promoters of your business. Learn Hubspot’s proven methodology for the digital marketing era and how to maximize your lead gen, customer acquisition and ROI. This episode will take you through the 4 stages of the inbound marketing methodology.

Can online marketing live up to the hype? Dive beyond the buzzword and learn what you need to know about driving online marketing using metrics that matter. Today’s two-part episode will teach you what metrics to focus on in the B2B marketing space and how to get there. Along the way we’ll review: What are the most relevant metrics for your company How many hot qualified leads you are driving every month How many highly profitable ideal customers you are closing The ideal length of your sales cycle and maximizing productivity.

Although many professionals shy away from social media, being active on LinkedIn is a critical aspect of B2B sales and marketing strategy. Today’s episode will teach you how to leverage this powerful networking site to build out your personal credentials and establish your company as a successful brand. We’ll cover important aspects including: Learn the components of a great LinkedIn personal page Why LinkedIn IS NOT equivalent to Facebook How to be yo

What makes an industry boring? In the B2B space, what’s lacking in shine is made up for in substance. Learn how to capitalize on the educational aspect of your industry by creating relevant content that captures the attention of your target audience. If you engaging in online marketing correctly, there’s no such thing as boring!  

Evaluate the pros and cons of trade show attendance. Learn how to turn your trade show attendance from an outdated marketing method to a modern and effective lead generation powerhouse with inbound strategies.

Learn about B2B Inbound Marketing in simple terms and how this is a strategy that is changing the B2B landscape. Understand basic strategies of Inbound Marketing such as the merits of producing relevant content that help companies generate leads like never before.

Just a quick episode to tell you who I am and share with you why I started this podcast. Hint: I love the B2B space and couldn't find enough quality education around inbound marketing and B2B professionals. The B2B Marketing Podcast is a daily (Monday - Friday) show with short and quick episodes around 30 min in length. We cover topics as broad as online marketing, lead generation, sales & marketing, inbound marketing to more specific topics such as trade show ROI, LinkedIn tactics, how to work with marketing agencies from the clients perspective and more! There will also be guest interviews from the B2B space. It's going to be fun so be sure to subscribe to be able to follow along!