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The Author’s Marketing Podcast
32 minutes | Jul 9, 2014
How to Use Pinterest as an Author with Cynthia Sanchez — AMP007
In this episode we answer a listener’s question about how to use Pinterest as a book promotion resource. One of the best people around to ask is Pinterest expert Cynthia Sanchez. Cynthia is a social media marketing coach who helps individuals and businesses develop the perfect strategies to grow their customers and audiences. On the show Cynthia shares how authors can get started on this powerful social platform so they can drive traffic to a website, explaining the differences between having a personal account and a business account (hint: a business account is the one that allows you to make money from the content you share), and the very first thing you should do before you launch your account. What's Mentioned on the Show: OhSoPinteresting Cynthia on Pinterest Pinterest Business Account Tailwind Curalate Google Analytics Pinterest Pin Counter Subscribe, rate and review the show on iTunes and Stitcher
64 minutes | Jun 9, 2014
Successfully Marketing a Book is More Than Self-Promotion with Lynn Serafinn — AMP006
In this episode we have a very special guest, Lynn Serafinn. Lynn is one of the world's leading experts on social media. She's actually listed by Social Media Marketing Magazine as one of the top 20, out of the 100 most influential marketing authors, on Twitter. She shares her advice during this episode on how to build a responsive platform of readers, how to leverage social networking as an engagement and promotional tool (for both your book and brand), and how placing value before books sales is key to long-term success as an author. Lynn's experience is based on her journey from starting out as a self-published author to being one of the worlds most sought-after promotional managers. The book marketing campaigns she has developed for her clients have been seen by millions of people across the planet. She has helped transform countless people from first-time writers to bestselling writers with her self-described eclectic approach to promoting. What's Mentioned on the Show: The 7 Graces of Marketing (Website) The 7 Graces of Marketing (Book) Tweep-e-licious Increasing Web Traffic to Your Blog with Guest Bloggers Spirit Authors The LinkedIn Code 7 Graces Global Garden Subscribe, rate and review the show on iTunes and Stitcher Sign up for our Launch a Book (LAB) Workshop! We're in the process of putting together the finishing touches on our latest group workshop. You have a book people are going to enjoy, you need more readers, and you know social media is a great way to grow your brand. And that's why you're going to get immense value from our next class. You'll get the personalized advice you need to help strengthen the areas your writing needs to reach your readers. If this sounds good to you simply click the button below to find out more.
27 minutes | Jun 2, 2014
How Indie Authors Can Build a Platform with Jason Matthews — AMP005
This episode gives us a look at how self-published authors can build a platform through social media, such as Twitter and Google+, from Jason Matthews. Jason is the host of the show Indie Author, and has several books helping writers build their platforms. He works with other authors, who have varying arrays of experiences, to understand their how to get their books read by other people. One of the biggest misconceptions Jasons has found authors have about publishing and marketing a book is all they don't realize the importance of needing to walk a balanced line between non-promotion and self-promotion. During the episode we examine why social media is better used for more than posting links for an ebook on Amazon, why you need a platform for support, and the key to long-term results lies in persistance. We layout a plan that will give authors the tools they need to bring "social" into their marketing equation. Also, we explore how to launch a book if you are starting without a platform. The resources we mention are low-cost solutions are available to any author looking to give their books a wider net of exposure. Items Mentioned in the Show: Indie Authors How to Make, Market and Sell Ebooks - All for Free How to Make Your Own Free Website: and Free Blog Too Get on Google Front Page Connect with Jason on Google+ Subscribe, rate and review the show on iTunes and Stitcher What are you Struggling with Today? There are many things an author in today’s publishing space might be struggling with. For some, it might revolve around getting the attention of the right audience. Or, it could be trying to work out the nuances of setting up a newsletter for your blog. Whatever question you just can’t find the answer to, we’d love to work with you to find YOUR solution. Head over to Author-shift.com/myquestion to get started. We might even feature your question on an upcoming episode.
26 minutes | May 24, 2014
In this episode we sit down with award-winning HarperCollins author Laurence O'Bryan. We discuss ways authors can start building their brands, the impact social media has in book promotion, and Laurence's new service BooksGoSocial. What was mentioned on the show: The Jerusalem Puzzle The Istanbul Puzzle The Manhattan Puzzle BooksGoSocial Social Media 4 Writers Laurence on Twitter What are you struggling with today? There are many things an author in today’s publishing space might be struggling with. For some, it might revolve around getting the attention of the right audience. Or, it could be trying to work out the nuances of setting up a newsletter for your blog. Whatever question you just can’t find the answer to, we’d love to work with you to find YOUR solution. Head over to Author-shift.com/myquestion to get started. We might even feature your question on an upcoming episode.
16 minutes | May 8, 2014
AMP003: Book Marketing Elements For Long-term Success
In this third episode of the Author's Marketing Podcast we look as how to avoid marketing gimmicks when building an audience. We review what tactics and approaches an author should rely on most as they grow their brand. Also, we discuss the truth that goes into marketing a book properly. Resources mentioned on the episode: Autography Rafflecopter What are you struggling with today? There are many things an author in today's publishing space might be struggling with. For some, it might revolve around getting the attention of the right audience. Or, it could be trying to work out the nuances of setting up a newsletter for your blog. Whatever question you just can't find the answer to, we'd love to work with you to find YOUR solution. Head over to Author-shift.com/myquestion to get started. We might even feature your question on an upcoming episode.
19 minutes | Apr 20, 2014
AMP002: Ways Authors Can Get Their Books Noticed, Save Time on Marketing and Converting Fans into Readers
In this second episode of the Author's Marketing Podcast (AMP) we cover how authors can compete to get their books noticed on sites like Amazon when facing the reality of competing against the thousands of other books being released each year. Also, there are a few time-saving marketing ideas that we go into that are meant to help shave off the time you spend marketing your books and brand. Lastly, we discuss the framework for converting your fans on Facebook and followers on Twitter into book-buying readers. If there's a question you would like us to answer for you on our show (anything from being an author in today's publishing marketplace to something techical as setting up a newsletter on your site) and want it featured in an upcoming episode, checkout out our page author-shift.com/myquestion to get started.
8 minutes | Apr 12, 2014
AMP 001: How Authors Can Benefit From Using Social Media to Build and Grow Their Brand
This is first episode kicking off the Author's Marketing Podcast. We'll look at why Social Media needs to be part of every writer's promotional strategy. We'll list some examples on how to get started, and the ways this directly ties into selling more of your books. A Shortlist of Sites to Grow Your Audience Facebook Twitter Google+ If you have a specific question about being an author in today's publishing marketplace and want it featured in an upcoming episode, visit our page author-shift.com/myquestion to get started.
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